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作者(中):胡莉雅
作者(英):Julia Simancas Ortiz de Zarate
論文名稱(中):咖啡,來自茶的故鄉: 為何外來農產品在普洱茶的發源地蓬勃發展
論文名稱(英):Coffee from the Land of Tea: Why a Foreign Cash Crop is Flourishing in the Home of Pu’er Tea
指導教授(中):湯京平
指導教授(英):Tang, Ching Ping
學位類別:碩士
校院名稱:國立政治大學
系所名稱:亞太研究英語碩士學位學程(IMAS)
出版年:2014
畢業學年度:102
語文別:英文
論文頁數:78
中文關鍵詞:咖啡普洱雲南農產地方政府環境
英文關鍵詞:CoffeePu'erYunnanAgricultureLocal governmentEnvironment
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In the land of Pu’er tea, coffee growing is emerging as a powerful industry. The fast development of coffee production in the past five years is a reflection of the efficient role of the local government in policy formulation, attraction of investment and support. Nevertheless, the economic impact of coffee in Pu’er is not significant enough to explain the government’s efforts to develop this industry. Increasingly more farmers and entrepreneurs are entering the business motivated by stories of success. This study aims to understand the current organizational structure of coffee production in Pu’er, the role that government officials, companies and farmers play in the development of the industry, and the real motivations behind such coordinated effort. This research is based on qualitative data gathered on site through interviews and participatory observation. Due to the lack of previous research on Yunnan coffee, this study aims to provide a general notion of the current situation and future development of coffee industry in Pu’er, with a focus on strategies employed and motivations. It concludes by suggesting that the achievements in local coffee business can be almost entirely attributed to the involvement of Pu’er government in the development of this industry. They want to create an exclusive product to boost domestic sales and improve the image of Yunnan in China and the world. Finally, this research will examine the potential future repercussions of such fast growth, particularly the environmental impact of intensive coffee cultivation.
Acknowledgements iii
Abstract iv
Table of contents v
List of figures and tables vii
1. Introduction 1
1.1 Introduction and overview 1
1.1.1 Coffee in the global economy and China 1
1.1.2 Pu’er overview 2
1.1.3 Pu’er coffee development 3
1.4 Purpose of the research 6
1.5 Literature review 7
2. Research model 13
2.1 Research framework 13
2.2 Methodology 13
2.2.1 Fieldwork 14
3. Results 17
3.1 Introduction 17
3.2 Actors 18
3.1.1 Government 19
3.2.2 Companies 22
3.2.3 Farmers 27
3.3 Successful strategies 30
3.3.1 Land expansion 30
3.3.2 Raising quality standards 35
3.3.3 Coffee promotion 38
3.4 Motivations 42
3.4.1 Focus on domestic sales 43
3.4.2 Exclusivity 45
3.4.3 Poverty alleviation 47
3.4.4 Environmental protection 49
3.5 Future developments 50
3.5.1 Certification 50
3.5.2 Tourism 52
3.5.3 Environmental problems 53
4. Analysis 57
5. Conclusion 69
6. References 71
Appendix 77
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