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以作者查詢圖書館館藏以作者查詢臺灣博碩士以作者查詢全國書目勘誤回報
作者(中):黃士修
作者(英):Huang, Shih-Hsiu
論文名稱(中):多國企業「區域總部–子公司–通路」間管控機制之探討:以台灣資通訊產業為例
論文名稱(英):How MNC regional headquarters managing their subsidiaries and channels in a developing country – The case of the ICT products in Taiwan
指導教授(中):于卓民
巫立宇
指導教授(英):Yu, Chwo-Ming Joseph
Wu, Lei-Yu
口試委員:丘宏昌
康敏平
陳厚銘
黃恆獎
黃國峯
學位類別:博士
校院名稱:國立政治大學
系所名稱:企業管理學系
出版年:2020
畢業學年度:108
語文別:中文
論文頁數:163
中文關鍵詞:多國公司通路管控機制績效績效壓力投機行為代理問題
Doi Url:http://doi.org/10.6814/NCCU202000386
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資訊通訊科技(Information and Communication Technology,簡稱ICT)產業中,大多數多國公司(簡稱MNC)均採取透過地主國子公司(subsidiary,簡稱Sub)與通路夥伴(channel,簡稱Chn)經營當地市場之模式。因此MNC總部(headquarters, 簡稱HQs)或區域總部(regional headquarters, 簡稱RHQs)如何透過管控機制(governance mechanism)管控Sub,將影響Sub如何管控Chn以達成最終績效,甚至激化Sub-Chn之投機行為,造成Sub雖然達成短期績效,卻有損MNC長期績效之代理問題。
本研究以RHQs、Sub及Chn三方關係為主體,以新興市場常見之多層且多樣通路生態為背景,考慮Sub與Chn兩方面觀點,提出RHQs-Sub-Chn管控機制之「動態調適」、「管控機制間之互動」與「壓力–結果–投機行為(PRO, Pressure-Results-Opportunistic behaviors)」三組觀念模型,以及四項重要發現:
– RHQs-Sub管控機制對Sub會造成績效壓力,影響Sub之通路管控決策,進而對績效結果造成負面之效應。
– RHQs-Sub管控機制縮短「檢討與規劃」的周期,以「短期績效」目標為主時,將會弱化Sub建立長期專屬優勢與發揮母公司專屬優勢之意願,進而使子公司之存在價值逐漸消失。
– 雖然Sub-Chn間良好默契及合作關係能提升短期績效,但有時反而會惡化Sub之代理問題或通路成員之投機心態,進而傷害MNC長期績效;因此需要適當之RHQs-Sub-Chn管控機制搭配。
– MNC運用資訊科技直接連結RHQs與通路,改善RHQs-Chn間資訊不對稱的情形,減少子公司代理問題之發生,而達到平衡短期與長期績效之效果。
第一章 緒論 5
第一節 研究背景與理論缺口 5
第二節 研究問題與目的 21
第三節 章節安排 23
第二章 文獻探討 25
第一節 TCE與管控機制:「微觀分析」與「動態屬性」 26
第二節 代理問題與控制 35
第三節 區域總部-子公司(RHQs-Sub)關係與動態性 40
第四節 子公司-通路(Sub-Chn)管控機制 44
第三章 研究方法 55
第一節 研究方法與程序 55
第二節 研究對象之選擇與個案 57
第三節 資料收集 59
第四節 資料分析 62
第四章 個案與研究發現 63
第一節 背景與時間誌 65
第二節 績效目標與績效結果 77
第三節 RHQs-Sub管控機制之內容與功能 78
第四節 RHQs-Chn管控機制 90
第六節 RHQs-Sub及RHQs-Chn管控機制對 Sub代理行為及績效結果之影響 97
第七節 研究命題 124
第八節 同業比較 137
第五章 結論 141
第一節 研究結論 141
第二節 研究貢獻 144
第三節 研究限制與未來研究建議 147
參考文獻 149


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