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一、 中文部分
1. 吳佳穎(2005),聯合品牌配適度與品牌評價對消費者購買意願之影響,淡江大學大眾傳播學系碩士論文 2. 林子暘(2019),品牌形象與知覺價值對快時尚服飾品牌購買意願之影響-以流行涉入程度為調節變數,實踐大學企業管理學系碩士論文 3. 陳正芬(譯)(2004),《奢華,正在流行》(Silverstein,M.J. & Fiske,N. and Butman,J),台北市:商智文化(原著出版年:2003) 4. 陳書林(2006),探討影響網路負面口碑因素之研究,台北大學企業管理研究所碩士論文 5. 陳俐臻(2018),以Howard消費者決策模型探究品牌認知、態度以及品牌形象對直播購買意願之影響,國立高雄師範大學事業經營學系碩士論文 6. 黃建榮(2006),快時尚產業關鍵成功因素之探討-以ZARA為例,致理科技大學行銷與流通管理系碩士論文 7. 張曼玲與蘇詩涵(2014),建構品牌顧客承諾之量表,商略學報,第6卷3期,頁181-202 8. 鍾曉薇(2016),快時尚聯合品牌行銷策略研究—以H&M、UNIQLO、GAP為例,國立臺灣藝術大學傳播電視學系廣播電視碩士班碩士論文
二、 英文部分
1. Aaker, D. A. (1991), “Building Strong Brands, Brandweek,” New York., no.37, pp.28-32. 2. Aaker, D.A. (1991), “Managing Brand Equity: Capitalizing on the Value of a Brand Name,” The New York: Free Press. 3. Aaker, D. A. (1996), “Measuring brand equity across products and markets,” California Management Review, 38 (3), pp.102-120. 4. Aaker, D. A. and Joachimsthaler, E. (2000), “Brand Leadership: Building Asset in Information Society,” The New York: The Free Press. 5. Aaker, J. L. (1997), “Dimensions of Brand Personality,” Journal of Marketing Research, Vol. 34, No. 8, pp.347-356. 6. Alleres, D. (1990), “Luxe-Strategies Marketing,” Economica,1(1). 7. Allport, G. (1935), “Attitudes,” Mass Clark University Press, pp.768. 8. Ambler, T., “Do Brands Benefit Consumers,” International Journal of Advertising, Vol. 16, No. 3, 1997, pp.167-195. 9. Arndt, J. (1967), “Role of product-related conversations in diffusion of a new product,” Journal of Marketing Resaerch,4(3), pp.291-295. 10. Belk, Russell W. (1988), “Possessions and the Extended Self,” Journal of Consumer Reserch, 15(September), pp.139-168. 11. Buttle, F.A., (1998), “Word of mouth: understanding and managing referral marketing,” Journal of Strategic Marketing, 6(3), pp.241-254. 12. Chen, C.H., and Chen, S.K. (2000), “Brand Dilution Effect of Extension Failure-A Taiwan Study,” Journal of Product and Brand Management, Vol. 9, No. 4, pp. 243-254. 13. Cronin, J. J., and Taylor, S. A. (1992), “Measuring Service Quality: A Reexamination and Extension. Journal of Marketing,” 56(1), pp.55- 68. 14. Dodds, W.B., Monroe, K.B., and Grewal, D. (1991), “Effects of price, brand, and store information on Buyers’ Product Evaluation,” Journal of Marketing Research, pp.307- 319. 15. Garvin, D. A. (1983), “Quality on the Line,” Harvard Business Review, 61 (Sep.-Oct.), pp.65-73. 16. Hennig-Thurau, T., Gwinner, K.P., Walsh, G., and Gremler, D.D. (2004), “Electronic word of mouth via consumer opinion platforms: What motivates consumers to articulate themselves on the Internet,” Journal of Interactive Marketing,18(1), pp.38-52. 17. Kahn, B. E. (1995), “Consumer variety-seeking among goods and services,” Journal of Retailing and Consumer Services, 2(3), pp.139-148. 18. Kapferer, J.N. (1998), “Why are We Seduced by Luxury Brands,” Journal of Brand Management, 6 (1), pp.44-49. 19. Keaveney, S. M. (1995), “Customer switching behavior in service industries: an exploratory study,” The Journal of Marketing, pp.71-82. 20. Keller, K.L. (1993), “Conceptualizing, measuring and managing cus- tomer-based brand equity,” Journal of Marketing, 57(1), pp.1-22. 21. Keller, K.L. (2008), “Strategic brand management: building, measuring brand equity,” New York: Prentice Hall. 22. Loudon, D. L.and Della Bitta, A.J. (1993), “Consumer behavior: concepts and applications,” New York: McGraw-Hill. 23. Mittal, B. I. and Lee M.S. (1989), “A causal Model of Consumer Involvement,” Journal of Economic Psychology, Vol.10, pp.363-389. 24. Mrad, M., Farah, M.F. and Haddad, S. (2019), “From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands,” Journal of Brand Management,26(5), pp.567-582. 25. Park, C.W., Jun, S.Y., and Shocker, A.D. (1996), “Composite branding alliances: An investigation of extension and feedback effects,” Journal of Marketing Research, 33(4), pp.453-466. 26. Renand, F. (1993), Revue Francaise du Marketing, cachiers 132-133 27. Romaniuk, J. and Sharp, B. (2003), “Measuring Brand Perceptions: Testing Quantity and Quality,” Journal of Targeting, Measurement and Analysis for Marketing, 11(3), pp.218-229. 28. Shen, B., Choi, T.M. and Chow, P.S. (2017), “Brand loyalties in designer luxury and fast fashion co-branding alliance,” Journal of Business Research, 81, pp173-180 29. Sheth, J. N., Newman, B. L., and Gross, B. L. (1991), “Why We Buy What We Buy: A Theory of Consumption Values,” Journal of Business Search, 22(2), pp.159-170. 30. Simonin, B. L. and Ruth, J. A. (1998), “Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes,” Journal of Marketing Research, 35(1), pp.30-42. 31. Steenkamp, J. B. E. M. (1990), “Conceptual model of the quality perception process,” Journal of Business Research, 21 (4), pp.309-333. 32. Sundaram, D.S., Mitra, K., and Webster, C. (1998), “Word-of-Mouth Communications: A Motivational Analysis,”. Advances in Consumer Research, 25(1), pp.527-531. 33. Vigneron, F. and Johnson, L.W. (2004), “Measuring Perceptions of Brand Luxury,” Journal of Brand Management, 11 (6), pp.484-506. 34. Washburn, J.H. (2004), “Brand alliance and customer-based brad-equity effects,” Psychology and Marketing, 24(11), pp.947-973. 35. Xiao, N., Hwan, M., and Lee, S. (2014), “Brand identity fit in co- branding: The moderating role of CB identification and consumer coping,” European Journal of Marketing, 48(7/8), pp.1239-1254. 36. Zeithaml, V. A., and Kirmani, A. (1993), “Advertising, perceived quality, and brand image,” Brand Equity and Advertising, pp.143-161. 37. Zimmer, M. R. and Bhat, S. (2004), “The Reciprocal Effects of Extension Quality and Fit on Parent Brand Attitude, ” Journal of Product and Brand Management, 13(1), pp.37-46.
三、 網路資料部分
1. Statista. 2016. Statistics & Facts on luxury advertising and marketing. https://www.statista.com/topics/4149/luxury-advertising-and-marketing. 2. 名牌「入門包」售價排行榜:愛馬仕奪冠!https://style.udn.com/style/story/8066/1156479 3. 平價品牌霸主是哪家? 網路聲量超懸殊:好看最重要https://www.nownews.com/news/20190829/3597823/ 4. Uniqlo x Engineered Garments秋冬聯名系列-慶祝Uniqlo Fleece 25週年https://www.everydayobject.us/2019/09/02/uniqlo-engineered-garments-fleece/
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