|
PorterE.M. (1996年November-December月). What is strategy? Harvard Business Review, 頁 61-78.
PrahaladK.C., & HamelGary. (1990). The Core Competence of the Corporation (1990). 擷取自 Harvard Business Review, Vol. 68, Issue 3, p. 79-91 1990. : https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1505251
邱志聖. (2017). 品牌策略與管理. 智勝出版社.
邱奕嘉. (2013). 策略管理精論. 前程文化.
陳明哲. (2010). 動態競爭. 智勝出版社.
蘇裕昌. (2008). 離型紙. 漿紙技術, 頁 12(1):1-18.
|