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References in English 1. Statista, 2020. Digital Advertising Outlook in Korea[https://www.statista.com/outlook/216/125/digital-advertising/south-korea] 2. Wikipedia, 2020. Naver Corporation [https://en.wikipedia.org/wiki/Naver_Corporation] 3. Investopedia, 2020. Porter’s Five Forces [https://www.investopedia.com/terms/p/porter.asp] 4. Wikipedia, 2020. Daum [https://en.wikipedia.org/wiki/Daum_(web_portal)] 5. Wikipedia, 2019. Engel’s law [https://en.wikipedia.org/wiki/Engel's_law] 6. Facebook. Facebook Ad examples [https://www.facebook.com/business/help/840059356036765?id=802745156580214] 7. Wikipedia, 2020. Flat rate pricing [https://en.wikipedia.org/wiki/Flat_rate] 8. Facebook, 2018. Facebook Badge System [https://www.facebook.com/community/whats-new/facebook-group-badges/] 9. Wikipedia, 2020. KakaoTalk [https://en.wikipedia.org/wiki/KakaoTalk] 10. Google Maps, 2020. Daegu location [https://www.google.com/maps/place/Daegu,+South+Korea/@35.8474798,128.5644944,8.66z/data=!4m5!3m4!1s0x3565e3b8b2efadd5:0xba92e029a0382e30!8m2!3d35.8714354!4d128.601445] 11. Daegu Tourist Information, Daegu Subway Line Map [https://tour.daegu.go.kr/eng/contents.do?IDX=131&seIDX=129&grIDX=89] 12. Wikipedia, 2020. POSCO [https://en.wikipedia.org/wiki/POSCO]
References in Korean 1. Onestep company & Naver, 2019, Ranking of online advertising agencies. Ranking of online advertising agencies in Korea [https://blog.naver.com/onestepco/221704645994] 2. Intertrend, 2018. Ranking of portal sites in Korea [https://m.blog.naver.com/PostView.nhn?blogId=osb7642&logNo=221443068760&proxyReferer=https:%2F%2Fwww.google.com%2F] 3. Soomgo, 2020. Average expected influencer marketing price [https://soomgo.com/prices/%EC%9D%B8%ED%94%8C%EB%A3%A8%EC%96%B8%EC%84%9C-%EB%A7%88%EC%BC%80%ED%8C%85] 4. KOSIS, 2018. Average monthly income of sole proprietors in 2018 [http://kosis.kr/statHtml/s] 5. Minsoo Kim & WiseApp, 30s lead Instragram, Nocut News, 2018, Hours of usage of SNS [https://www.nocutnews.co.kr/news/5164643] 6. MOBIINSIDE, Age-spesific SNS preference, 2018. Age-specific SNS preference [https://www.mobiinside.co.kr/2018/06/21/press-mobidaysappape/] 7. Yoojin Seo & Byeongjun Lee, Why is Korean Engel’s law high?, Joongang Ilbo, 2019, Engel’s law by country [https://www.senior6040.com/post/2019/02/04/%EA%B0%9C%EB%8F%84%EA%B5%AD%EC%84%9C-%EB%86%92%EB%8B%A4%EB%8A%94-%EC%97%A5%EA%B2%94%EC%A7%80%EC%88%98%EC%9D%98-%EC%97%AD%EC%8A%B5-%EB%8F%84%EB%8C%80%EC%B2%B4-%ED%95%9C%EA%B5%AD%EC%9D%B4-%EC%99%9C] 8. Jongil Kim & Hyundai Economic Institute, Why do Koreans drink more than 350 cups of coffee annually?, Sisajornal , 2020, Annual coffee consumption in cups [https://www.sisajournal.com/news/articleView.html?idxno=194823] 9. Wikipedia, 2020. Last 5 Assembly Election results in Daegu [https://ko.wikipedia.org/wiki/%EB%8C%80%ED%95%9C%EB%AF%BC%EA%B5%AD_%EC%A0%9C17%EB%8C%80_%EA%B5%AD%ED%9A%8C%EC%9D%98%EC%9B%90_%EC%84%A0%EA%B1%B0_%EB%8C%80%EA%B5%AC%EA%B4%91%EC%97%AD%EC%8B%9C] 10. Kim Jeongeun’s Instagram, 2020. Examples of advertising pictures [https://www.instagram.com/hallo_jeongeun/] 11. Naver Internal Data, 2020, Naver Band description 12. Dr. Agnes Yun, Evolution of media network, PRESSBOOKS, 2014. Early and mature online community model [https://organicmedia.pressbooks.com/chapter/evolution-of-media-network/] 13. KOSIS, Population data, 2020, Local population in 2020 [http://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_1B040A3&checkFlag=N] 14. Jaesik Gil, Samsung Pay occupies the offline payment market, etnews, 2019. Fintech payment usage rate and satisfaction level in 2019 [https://www.etnews.com/20191014000132] 15. Hyunjoo Lee, No fee in using Samsung Pay, Asia Economy, 2018. The reason why there is no fee in using Samsung Pay [https://www.asiae.co.kr/article/2015030610525064511] 16. Byungjoon Jo, 12 million tourists visiting Gyeongju, where are they?, 2017, How to measure the number of visitors in Gyeongju [http://m.srbsm.co.kr/view.php?idx=26932]
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