在成長趨緩的無線電遙控休閒產業，欲進一步追求整體的成長，除了持續維持目前以歐美市場為主的經營之外，尋找下一個新興市場積極發展，包括中國大陸市場，是產業未來成長策略必要的考慮之一。
目前中國大陸市場的規模仍小，也處於渾沌、前景不明的狀態。多數人假設隨著國民所的的增加，未來整體市場應概會有相當大的成長空間，但這些僅止於臆測，無資料或數據可以證明。而在中國大陸本土新競爭者的崛起，扮演世界工廠的角色的同時，既有廠商將面對與日俱增競爭壓力，卻也亟望及早完成進入市場的佈局，搶先取得有利的市場立足點。
本研究透過「結構-行為-績效」SCP模型的產業組織分析架構，針對全球無線電遙控休閒產業之產業特性，分析探討其市場結構、行為及績效所受影響因素與三者之關聯性。並依據Porter的五力分析釐清企業所處的競爭環境，點出產業中競爭的關鍵因素。同時經由產業生命週期分析，發現全球市場與中國大陸市場分別處於成熟期與導入期，而應有不同的競爭策略。
從研究結果發現，無線電遙控休閒產業在中國大陸市場的關鍵成功因素包括採取平穩的價格政策，應該避免低價的滲透策略。同時提供低技術門檻、化繁為簡的產品線。在行銷活動方面，需以教育消費者為主體。並以傳統零售通路為主要銷售管道，以服務「高需求」消費者；網際網路及郵購通路則以服務「低需求」的消費者進行規劃。而與消費者間的溝通，則應以建構能傳遞「產品、技術知識」的機制為主要目的。

關鍵詞：結構-行為-績效、無線電遙控、產業生命週期、關鍵成功因素

一、 中文參考文獻
1. 大前研一 (1985)，策略家的智慧，長河出版社。
2. 中華徵信所研究報告(2006)。
3. 司徒達賢(1995)，策略管理二版，遠流。
4. 吳思華(1996)，策略九說，麥田。
5. 周添城(1988)，「市場集中度與市場結構」，產業經濟學：理論與實務，薛琦等著。
6. 陳正倉、林惠玲、陳忠榮、莊春發(2003) ，產業經濟學，台北市：雙葉書廊。
7. 陳政惠(1994)，「郵購市場分析」，文化大學經濟學研究所。
8. 鈕先鍾譯，Liddell Hart ,B. H.著(1997)，戰略論：間接戰略 (Strategy :The Indirect Approach)，台北：麥田出版公司。
9. 雷虎科技股份有限公司申請股票初次上市公開說明書(2006)。
10. 劉美君(2001)，「市場結構、行為、風險對廠商經營績效之影響－以台灣資訊電子產業之上市公司為例」，中原大學企業管理研究所碩士論文。
11. 蕭峰雄(1996)，產業經濟學，植根。
12. 霍德明、熊秉元、胡春田、巫和懋(2000)，「經濟學概論」，臺北：雙葉。

二、 英文參考文獻
1. Aaker, D. A. (1984), Strategic Market Management, New York: John Wiley & Sons.
2. Abell, Derek F. (1980), Defining the Business: the Starting Point of Strategic Planning, Prentic-Hall.
3. Alex Miller, Gregory G. Dess (1996), Strategic Management, New York: McGraw-Hill/Irwin.
4. Ansoff, H. I. (1957), Strategies for Diversification, Harvard Business Review, Vol. 35 Issue 5, Sep-Oct, pp.113-124.
5. Ansoff, H. I. (1965), Corporate Strategy, New York: McGraw-Hill.
6. Bain, J.S. (1951), "Relation of Profit Rate to Industry Concentration American Manufacturing, 1936-1940," Quarterly Journal of Economics, Vo1.65, 293-324.
7. Boseman, G. (1978), Policy Formulation and Strategy Management, New York: John Wiley & Sons.
8. Boynton, A.C., & Zmud, R.W. (1984), An assessment of critical success factor. Sloan Management Review, 54(8), 17-27.
9. Byars, L. L. & Rue, L. (2000), Human Resources Management (6th ed.), Boston: Irwin McGraw-Hill.
10. Chandler Jr, Alfred D. (1962), Strategy and Structure: Chapters in the History of the Industrial Enterprise, The MIT Press.
11. Cowing, K., and Waterson, M. (1976), "Price, Cost Margin Market Structure, Economica, " 267-274.
12. Daniel, Ronald D. (1961), "Management Information Crisis, " Harvard Business Review, Sep-Oct.
13. Demsetz, H. (1973), Industry Structure, Market Rivalry, and Public Policy, Journal of Law and Economics, Vol.16, No.1, pp.1-19.
14. Drucker, P. F. (1954), The Practice of Management, New York: Harper & Row.
15. Gale, B. T. and B. Branch (1982), Concentration Versus Market Share：What Determines Performance and Why Does it Matter? , Antitrust Bulletin, Vol.27, No.1, pp.83-106.
16. Glueck W. F. (1976), Business Policy, Strategy: Formation and Management Action 2nd edition, New York: McGraw-Hill.
17. Hawawini G., Subramanian V. and Verdia P. (2003), "Is performance driven by industry or firm specific factors? A new look at the evidence.”Strategic Management Journal, Vol 24. pp. l –16.
18. Hill, C. W. & Jones, G. R. (1998), Strategy Management Theory, 4th ed., Boston, MA: Houghton Mifflin Company.
19. Hill, C. W. & Jones, G. R. (2001), Strategic Management Theory, 5th ed., Boston, MA: Houghton Mifflin Company.
20. Hofer, Charles W. & Dan Schendel (1978), Strategy Formulation: Analytical Concepts, New York: West Publishing.
21. Hofer, Charles W. & Dan Schendel (1979), Strategic Management: A New View of Business Policy and Planning, Boston: Little, Brown and Company.
22. Hofer, Charles W. & Dan Schendel (1985), Strategic Management, New York: McGraw-Hill.
23. Kotler Philip (1976), Marketing Management, Analysis, Planning and Controls, New Jersey: Prentice-Hall.
24. Leidecker, Joel K. and Bruno, Albert V. (1984), Indetifying and Using Critical Success Factors, Long Range Planning, Vol.17.
25. Martin, S. (1993), Advanced Industrial Economics, Oxford UK：Blackwell Publishers.
26. Mason, E. S. (1939), "Price and production policies of large scale enterprises.”, American Economic Review, Supplement Vol. 29, pp.61-74.
27. Miles, R. E. and Snow, C. C. (1978), Organizational Strategy, Structure, and Process, McGraw-Hill, New York.
28. Mintzberg, H. (1989), Mintzberg on Management: Inside Our Strange World of Organizations, New York: Free Press.
29. Peter Vieira (1999), DEC. Car Action.
30. Porter, M.E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press.
31. Porter, M.E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, New York: Free Press.
32. Ravenscraft, D. J. (1983), Structure-Profit Relationships at the Line of Business and Industry Level, The Review of Economics and Statistics, Vol.65, No.1, pp.22-31.
33. Rochart, J. F. (1979), Chief Executives Define Their Own Data Needs, Harvard Business Review, March-April, 1979.
34. Scherer, F. M. ＆ Ross, D. (1990), Industrial Market Structure and economic performance（3rd ed）. Boston：Houghton Mifflin Company.
35. Shepherd, W.G. (1972), The Elements of Market Structure, The Review of Economic and Statistic, 54(1): 25-37.
36. Shepherd, W.G. (1990), The Economics of Industrial organization 4th edition, New York: Prentice-Hall International Editions.
37. Thomas J. McNichols.(1977), Executive Policy and Strategic Planning，New York : McGraw-Hill.
38. Thompson Jr., Arthur A., Strickland III, (2003), Strategic Management: Concepts and Cases, 13th ed Mcgraw Hill Higher education.