室內設計這行業不僅是要讓空間有著漂亮的外表，更是要讓人們能在家感受生活質量、情感體驗及各種價值。在當今社會中室內設計可以說是扮演著重要的角色，然而室內設計其實涵蓋著非常多的要素，小從室內要刷甚麼顏色、擺放甚麼家具或是軟裝以襯托出屋主個人特色、再到房屋內的格局變化、施工時的各項基礎工程及工種搭配，每一件小事情都會成為一個不可或缺的零件，以組裝出使用者對於家的期望。那麼回歸到原點，身為生產者的室內設計業又該如何將腦中的想法呈現出來給消費者們知道呢？這時候就是需要仰賴各種圖面的詮釋與說明了。
室內設計產業中客製化的透視設計越來越受到重視與關注。透視設計作為一種展現設計理念的溝通媒介，為使用者與消費者提供了嶄新的可能性，藉由透視設計圖可以更完善地滿足客戶對於立體空間的需求想像和期望值，同時也讓設計方與使用者在透視圖的溝通中達到對空間上的共識與發想。
本研究將深入探討室內設計透視設計客製化的應用和影響，並以K公司做為案例研究的對象。K公司為一家在室內設計領域具有豐富經驗的公司，積極採用客製化透視設計，並在市場上取得成功。同時以文獻回顧、波特五力分析、案例分析等方法，深入研究K公司的實踐策略，並探討其競爭優勢、挑戰和未來發展的機會。希冀有助於更好理解室內設計透視設計客制化的應用，並為類似企業提供有價值的參考。

Interior design is not only about giving a space an attractive appearance, but also about enabling people to experience quality of life, emotional resonance, and various forms of value in their homes. In today’s society, interior design can be seen as playing an important role. However, interior design actually involves many elements—from choosing what color to paint the interior, what furniture to place, or what soft furnishings to use to highlight the homeowner’s personal style, to changes in the home’s layout, the various basic works during construction, and the coordination among different trades. Every small matter becomes an indispensable component that, together, builds the user’s expectations for a home. Returning to the starting point, how should interior design practitioners, as producers, present the ideas in their minds so that consumers can understand them? At this moment, it becomes necessary to rely on the interpretation and explanation provided by various kinds of drawings.

In the interior design industry, customized perspective design has been receiving increasing attention and emphasis. As a communication medium for presenting design concepts, perspective design provides new possibilities for both users and consumers. Through perspective drawings, clients’ imagination of three-dimensional space and their expectations can be met more fully, while the designer and the user can also reach consensus and generate ideas about the space through communication based on these renderings.

This study will explore in depth the application and impact of customized perspective design in interior design, using Company K as the case study subject. Company K is a company with extensive experience in the interior design field. It actively adopts customized perspective design and has achieved success in the market. At the same time, through methods such as literature review, Porter’s Five Forces analysis, and case study analysis, this research examines Company K’s practical strategies and discusses its competitive advantages, challenges, and opportunities for future development. It is expected that this study will help deepen the understanding of the application of customized perspective design in interior design and provide valuable references for similar enterprises.

一、 期刊論文
李季高. (2012). 室內設計裝修業之藍海策略分析. 國立台灣科技大學建築系碩士論文.

二、 專書部分
王建柱. (1984). 室內設計學. 藝風堂.
顧琰, & 王晨陽. (2021). 設計思維手繪快速表達：環境設計繪圖方法與其思路
探索教程. 清文華泉.張麗寶. (2022). 華人室內設計經營智庫 100. 台北市。城邦文化.王京剛. (2022). 麥可波特競爭策略. 台北市。達觀出版事業有限公司.
Porter E. Michael. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: NY: Free Press.
邱聰倚、姚家琪、劉庭佑 (2021)。SketchUp 2020/2021 室內設計速繪與 V-Ray絕佳亮眼展現。台北市：碁峰資訊。

三、 網路資源
室內設計. (2024, November 4). 維基百科. https://zh.wikipedia.org/zhtw/%E5%AE%A4%E5%86%85%E8%AE%BE%E8%AE%A1
建築物室內裝修管理辦法. (2023, December 11). 全國法規資料庫. https://law.moj.gov.tw/LawClass/LawAll.aspx?PCode=D0070148
李婉宗、陳其澎（2022）。室內設計圖說影像實務職能探討。載於中原大學室內設計學系（主編），2022 室內設計教育國際論壇論文集（頁 a04-04）。中原大學室內設計學系.https://doiorg.proxyone.lib.nccu.edu.tw:8443/10.30183/IDEF.202211.0004