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| 研究生： |
鄭惠方 Cheng, Claire Hui fang |
|---|---|
| 論文名稱： |
電影採購決策-舞力全開系列電影分析 Movie Purchasing decision-A case study of Step Up Series |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2016 |
| 畢業學年度： | 104 |
| 語文別： | 英文 |
| 論文頁數： | 31 |
| 中文關鍵詞： | 電影 、電影產業 、票房 、電影產業價值鏈 |
| 外文關鍵詞： | Movie, Motion picture industry, Box office, Movie industry value chain |
| 相關次數： | 點閱：165 下載：0 |
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Each year, only around 10% of the produced films will go to theatrical release, and 90% of the produced films might be the missing jewels lost in time. In Taiwan, movie distributors will act as this filter role to find out those 10% films. In this case, we will introduce the basic knowledge of the industry and discuss the evaluation process of the distributors and at the end reaching our conclusions and suggestions.
1. Introduction 5
1.1. Research Background 5
1.2. Research Motives and Purposes 5
1.3. Research mothod and framework 6
1.4. Research Limitation 7
2. Literature Reviews 9
2.1 Introduction of the Industry 9
2.2 Value Chain System 13
2.3 Timeline of revenue stream and product life cycle 15
2.4 Literature Reviews Summarize 17
3. Movie Distribution License 17
3.1 License Structure 17
3.2 Technology Effects 19
4. Evaluation 20
4.1 The Process of Evaluation 20
4.2 Step Up Case Evaluation 21
4.3 Analysis of the Evaluation 26
5. Conclusions and Suggestions 26
5.1 Conclusions 26
5.2 Suggestions 27
Appendix 30
Reference 31
1. 2013 Featured Film Product Report
2. 2013 Taiwan Motion Picture Industry Report( 2013台灣電影產業報告)
3. Entrainment Industry Economics, 8th edition, Harold L. Vogel
4. http://boxofficequant.com/the-value-of-an-oscar/
5. Analyzing the ROI of Independently Financed Films: are there many more “Slumdog’s” than “Millionaires”, Benedetta Arese Lucini
6. Re-defining the independent film value chain, Peter Bloore
7. The determinants of domestic box office performance in the motion picture industry, Neil Terry, Michael Butler, De’Arno De’Armond 2012
8. A forecasting system for movie attendance, Pablo Marshall, Monika Dockendorff, Soledad Ibanez2014
9. Forecasting box office revenue of movies with BP neural work, Li Zhang, Jianhua Luo, Suying Yang2012
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