| 研究生: |
阮春香 Nguyen Thi Xuan Huong |
|---|---|
| 論文名稱: |
社群與商業之間:以仲介經營的臉書社團作為越南勞工移台的族裔媒體 Between Community and Commerce: Broker-Run Facebook Groups as Ethnic Media in Vietnamese Labor Migration to Taiwan |
| 指導教授: |
卞中佩
Pien, Chung-pei |
| 口試委員: |
歐子綺
Ou, Tzu-chi 張正 Chang, Cheng |
| 學位類別: |
碩士
Master |
| 系所名稱: |
創新國際學院 - 全球傳播與創新科技碩士學位學程 Master’s Program in Global Communication and Innovation Technology |
| 論文出版年: | 2026 |
| 畢業學年度: | 115 |
| 語文別: | 英文 |
| 論文頁數: | 52 |
| 中文關鍵詞: | 仲介 、無證移工 、媒體與遷移 、族裔媒體 、民族誌內容分析 |
| 外文關鍵詞: | brokers, undocumented workers, media and migration, ethnic media, ethnographic content analysis |
| 相關次數: | 點閱:67 下載:1 |
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本研究探討一個由仲介經營、服務赴台越南移工的臉書社團內容,採用民族誌內容分析法(ethnographic content analysis, ECA),分析 1,599 則仲介貼文與 880 則匿名用戶貼文。研究借鑑移民基礎建設(migration infrastructure)、平台可供性(platform affordances)與族裔媒體(ethnic media)等理論,探討三個研究問題:仲介在社團中發布哪些內容、如何發揮族裔媒體的功能;臉書的平台可供性如何形塑該社團的資訊環境;以及無證移工的自我揭露行為,透露出這個移民社群中最脆弱成員所面臨的資訊不穩定(information precarity)狀況。
研究發現,仲介同時扮演多重角色——新聞彙整者、社群經營者、新聞生產者——回應移工的需求,同時也將他們視為銷售服務的客群。新聞內容多偏向負面且聳動,關於移工死亡、被捕與意外事故的貼文,其互動量中位數為中性內容的兩倍,此現象與平台誘因結構鼓勵能引發強烈情緒反應的內容相符。針對 51 則無證移工貼文的分析顯示,他們在健康與法律危機(如被捕或拘留)發生時,往往缺乏必要的資訊。
本研究擴展了族裔媒體理論,指出以商業利益為動機的非正式行動者是一種新型態的內容生產者,並對「仲介即惡人」的單一框架提出補充;同時,本研究證實無證移工確實承受資訊不穩定之苦,並說明平台架構如何實際加劇此一狀況。這些發現對於試圖回應移工——尤其是無證移工——資訊需求的媒體組織、非政府組織與政策制定者具有參考意義,因為這群人在移出國與移入國的體制內媒體與公民社會中,皆處於結構性隱形的狀態。
This study examines the communicative practices of a broker-run Facebook group for Vietnamese workers migrating to Taiwan, using ethnographic content analysis (ECA) of 1,599 broker posts and 880 anonymous user posts. Drawing on theories of migration infrastructure, platform affordances, and ethnic media, it addresses three questions: what brokers post in the group and how it functions as ethnic media; how Facebook's platform affordances shape the group's information environment; and what the self-disclosure behavior of undocumented workers suggests about information precarity among the most vulnerable members of the migration community.
The findings show that brokers perform multiple roles — news aggregator, community builder, and news producer — addressing migrants' needs while treating them as a customer base for the service they sell. News content was predominantly negative and sensational, with posts about migrant deaths, arrests, and accidents receiving twice the median engagement of neutral content, consistent with platform incentive structures that reward emotionally provocative material. Analysis of 51 posts from undocumented workers reveals a lack of essential information during health and legal crises, such as arrests or detention.
The study extends ethnic media theory by identifying commercially motivated informal actors as a type of producer, complicates the broker-as-villain framing, and confirms information precarity suffered by undocumented migrant workers while showing how platform architecture actively compounds it. The findings carry implications for media organizations, NGOs, and policymakers seeking to address the information needs of migrant workers — particularly undocumented workers — who remain structurally invisible to institutional media and civil society in both sending and receiving countries.
1. Introduction 1
1.1. Research Context 1
1.2. Research Purpose & Significance 2
1.3. Organization 3
2. Literature Review 4
2.1. Migration Context 4
2.1.1. The Migration Industry in East Asia 4
2.1.2. The Vietnam-Taiwan Migration System 6
2.1.3. Undocumented Migrants: Structural Invisibility and Information Precarity 9
2.2. Communication Context 11
2.2.1 Communication Environment Surrounding Vietnamese Migrants in Taiwan 11
2.2.2. Social Media & Migration: Mediated Vulnerabilities 15
2.3. Ethnic media as a Theoretical Lens 16
2.4. Research Questions 17
3. Methods 17
3.1. Sampling and Data collection 18
3.1.1. Landscape 18
3.1.2. Selection Rationale 19
3.1.3. Data Collection 20
3.2. Methodological Protocol 21
3.2.1. Data cleaning 21
3.2.2. Data filtering and classification 21
3.2.3. Open coding & Case study 23
3.3. Discussion of Ethics 24
4. Results 24
4.1. Brokers’ posts: An overview 24
4.2. News Content and Practices by Brokers 25
4.2.1. News about Taiwan 26
4.2.3. News about Vietnamese migrants in Taiwan 27
4.2.4. News Practices 29
4.3. Platform Affordances and the Structure of Advantage 33
4.3.1. Self-disclosure and Commercial Solicitation 34
4.4. Undocumented Migrants’ Voices: Preliminary Insights from an Exploratory subset 36
4.4.1. Irregular pathways as common practice 36
4.4.2. Becoming undocumented as a survival strategy: Debt and unmatched employers 38
4.4.3. Undocumented migrants’ information precarity in crisis 39
5. Discussion 42
6. Conclusion 44
6.1. Limitations 45
6.2. Future Research 45
References 45
Appendices 51
Appendix A. Facebook Group Landscape Survey 51
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