本研究以深媒介化為理論視角，探討數位化、平台化與資料化條件下，博物館如何重新運用數位典藏所衍生的數位副本，以及公共性與永續性等制度語彙，如何參與相關實踐的說明與正當化。研究關注數位副本由保存與再現的對象，轉為可被反覆調用、轉譯與重新組合的內容資源後，其用途與價值如何改變，並進一步牽動博物館的工作關係、媒體配置與制度角色；生成式人工智慧（GenAI）則作為新近媒體條件納入觀察。
本研究以國立臺灣歷史博物館與國立故宮博物院於2015至2024年間發布的施政目標、年報及相關制度文件作為歷時性索引，並建立Museum Discourse Analyzer作為研究輔助工具。分析結合TF-IDF、共現分析、KWIC與原文回查，以辨識重要語彙與文本位置，再透過論述分析檢視制度語彙、媒體實踐與機構條件之間的關係。數位分析結果不直接作為結論，而是作為進入長時段制度文本與相關實踐的線索。
研究發現，數位副本在不同媒體與制度條件中持續取得新的用途，其意義不再只依附於原件再現，而是在被重新組合、轉譯與使用的過程中形成新的價值。本研究以「再資產化」描述這項轉變，即數位副本由既有數位資產進一步成為博物館可以持續調度、重新配置並投入不同實踐的制度資源。公共性與永續性等制度語彙則參與這些用途的界定與正當化，使不同實踐得以被重新說明並納入機構任務；而館藏結構、知識傳統與機構定位的差異，也使相近的制度要求形成不同的實踐路徑。
再資產化並非只改變數位副本本身，也會進一步牽動博物館的制度再形構。當新的內容用途反覆進入日常工作與公共溝通，行動者關係、媒體配置、工作方式與機構角色也隨之重新安排；制度條件的變化又會反過來影響數位副本後續如何被使用。至於GenAI，截至2024年尚未在制度文件中形成穩定的制度語彙與策略位置，但研究期間之外已可觀察其進入數位副本重組與平台內容生產，顯示實際介入可能先於制度表述。整體而言，博物館的數位轉變並非技術導入的線性結果，而是數位副本用途、制度語彙與媒體關係持續互構的過程，亦構成本研究以深媒介化理解再資產化與制度再形構的核心。

This study adopts deep mediatization as its theoretical perspective to examine how museums reuse digital surrogates derived from digitized collections under conditions of digitization, platformization, and datafication, and how institutional vocabularies such as publicness and sustainability articulate and legitimize these practices. It focuses on how digital surrogates shift from objects of preservation and representation into resources that can be repeatedly mobilized, translated, and recombined, and how this transformation reshapes museum practices and institutional roles.
The study uses policy objectives, annual reports, and related institutional documents published by the National Museum of Taiwan History and the National Palace Museum between 2015 and 2024 as diachronic indexes. The Museum Discourse Analyzer combines TF-IDF, co-occurrence analysis, KWIC, and contextual rereading to identify relevant vocabularies and textual locations, which are then examined through discourse analysis.
The findings show that digital surrogates acquire new uses and values through repeated recombination, translation, and institutional articulation. This study defines this process as re-assetization: digital surrogates become institutional resources that museums can continually mobilize and reconfigure. These new uses also contribute to institutional reconfiguration by reshaping actor relations, media configurations, working arrangements, and institutional roles. GenAI had not formed a stable institutional vocabulary by 2024, although later materials indicate that its practical use may precede formal institutional articulation. Overall, museum digital transformation emerges as a non-linear process of mutual constitution among digital surrogates, institutional vocabularies, and media relations.

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