| 研究生: |
吳愷恩 Wu, Kai-En |
|---|---|
| 論文名稱: |
當政黨情感極化遇上沉默螺旋:探討社會制裁的恐懼中介感知網絡特質與線上政治表達行為之研究 When Party Affective Polarization Meets the Spiral of Silence: Examining the Mediating Role of Fear of Social Sanctions Between Perceived Network Characteristics and Online Political Expression |
| 指導教授: | 韓義興 |
| 口試委員: |
施琮仁
許詩嫺 |
| 學位類別: |
碩士
Master |
| 系所名稱: |
傳播學院 - 傳播學院傳播碩士學位學程 Master's Program of Communication |
| 論文出版年: | 2026 |
| 畢業學年度: | 115 |
| 語文別: | 中文 |
| 論文頁數: | 109 |
| 中文關鍵詞: | 沉默螺旋理論 、政黨情感極化 、社會制裁恐懼 、感知網絡特性 、線上政治表達 |
| 外文關鍵詞: | Spiral of Silence Theory, Party Affective Polarization, Fear of Social Sanctions, Perceived Network Characteristics, Online Political Expression |
| 相關次數: | 點閱:27 下載:0 |
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根據沉默螺旋理論,當人們認為自身意見屬於少數方時,會因為害怕遭受孤立而傾向保持沉默(Noelle-Neumann, 1977)。然而,隨著政治討論空間移往社群平台,個人所面臨的風險已不限於被孤立,更延伸至公開批評、嘲諷與人際衝突等具體負面後果。據此,本研究以社會制裁恐懼重新詮釋數位環境中的沉默機制,檢驗感知網絡多元性與感知網絡規模是否會提高使用者的社會制裁恐懼,進而減少其線上政治表達,以及政黨情感極化是否會調節社會制裁恐懼與線上政治表達之間的關係。
本研究採用網路問卷調查,招募對象為18歲以上且同時具有Facebook、Instagram與Threads個人帳號之社群媒體使用者。問卷發放時間為民國115年1月23日至2月4日,以網路便利抽樣的方式進行,共收回407份有效樣本。
研究結果發現:(1)感知網絡特性未能預測社會制裁恐懼以及線上政治表達;(2)社會制裁恐懼會削弱線上政治表達;(3)政黨情感極化的調節效果僅在「民眾黨-國民黨」這組的情感差距上成立,且主要出現在低度與中度的極化者身上。
整體而言,在線上政治討論中,真正抑制政治表達的原因未必是網絡環境本身,而是個人對表態後可能遭遇社會制裁的主觀預期。同時,政黨情感極化對政治表達的作用並非隨極化程度升高而線性增強。
According to the spiral of silence theory, individuals who perceive their opinions as being in the minority tend to remain silent due to fear of isolation (Noelle-Neumann, 1977). As political discussion has shifted to social media platforms, however, the risks of political expression have extended to more concrete negative consequences. Based on this view, this study reinterprets the mechanism of silence in digital environments through fear of social sanctions. It examines whether perceived network characteristics increase users’ fear of social sanctions and reduce their online political expression, and whether party affective polarization moderates the relationship between fear of social sanctions and online political expression.
Using an online survey, this study recruited social media users aged 18 and above who had personal accounts on Facebook, Instagram, and Threads. The survey was conducted from January 23 to February 4, 2026, through convenience sampling, yielding 407 valid responses.
The findings show that: (1) perceived network characteristics did not predict fear of social sanctions and online political expression; (2) fear of social sanctions reduced online political expression; and (3) the moderating effect occurs within the ‘TPP–KMT’, primarily among individuals with low and moderate levels of polarization.
Overall, what suppresses online political expression may not be the network environment, but rather individuals’ subjective expectations of the social sanctions. Also, the role of party affective polarization in political expression does not increase linearly as the level of polarization rises.
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與研究問題 6
第二章 文獻回顧 9
第一節 沉默螺旋理論 9
第二節 社會孤立的恐懼 13
第三節 意見氣候 16
第四節 線上政治表達 22
第五節 政黨情感極化 28
第三章 研究方法 34
第一節 研究對象與研究操作 34
第二節 研究架構與研究假設 35
第三節 變項測量 37
第四節 預試問卷結果與修正 46
第四章 研究結果 47
第一節 參與者基本資料描述 47
第二節 驗證性因素分析 49
第三節 信度分析 53
第四節 研究問題與假設驗證 54
第五章 討論與結論 72
第一節 研究發現與討論 72
第二節 研究貢獻 81
第三節 研究限制與未來建議 85
參考文獻 88
附錄一 正式問卷 100
附錄二 預試問卷信度檢測結果 108
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全文公開日期 2028/08/03