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研究生: 洪子為
Hung, Tzu-Wei
論文名稱: 台灣中小貿易商的成長與轉型-以C公司為例
Growth and Transformation of Taiwanese Small-Medium Trading Companies – A Case Study on Company C
指導教授: 譚丹琪
Tan, Dan-Chi
口試委員: 譚丹琪
Tan, Dan-Chi
蘇威傑
Su, Wei-Chieh
周思妤
Chou, Szu-Yu
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營與貿易學系
Department of International Business
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 77
中文關鍵詞: 轉型動態能力去中間化貿易商
DOI URL: http://doi.org/10.6814/NCCU202000452
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  • 隨著網路與科技的發展,資訊流通容易,去中間化為台灣貿易產業帶來衝擊,使原有產業鍊改變。同時,大陸與東南亞的製造業崛起,加入市場競爭,使貿易商的處境更是進退維谷。本文以台灣貿易商C公司為研究對象,以深度訪談法的質性分析,來探討C公司的成長歷程,並深究動態能力的發展與中間商價值再創造,是否能因應環境變遷與去中間化的威脅。透過檢驗C公司的成長與轉型得出,在產業結構變遷下,C公司利用其核心能力,展現與重組現有資源,積極推動轉型的持續成長機會。


    The purpose of this study is to investigate the growth of a company in the changing environment. As the technology of the Internet and communication advances, disintermediation has made a significant impact on the Taiwanese trading industry. Meanwhile, the rising of China and the Southeast Asia manufacturing industry has made the business market increasingly competitive and challenging. In the thesis, I focus on the development of dynamic capabilities of a trading company in terms of reshaping its values as an intermediary in facing the threat from disintermediation. Through in-depth company interviews, I demonstrate the process of the growth and transformation of a company through restructuring its resources when facing industrial changes.

    第一章 緒論 1
    第一節 研究背景 1
    第二節 研究目的 2
    第二章 文獻探討 3
    第一節 動態能力文獻 3
    第二節 貿易商與中間商文獻 8
    第三節 交易成本分析理論文獻 15
    第三章 產業概況 19
    第一節 產業定義與範圍 19
    第二節 小型居家用品的貿易產業特性 19
    第三節 小型居家用品的製造與特性 23
    第四節 客戶結構 34
    第五節 台灣居家用品貿易商的業務內容 37
    第六節 產業需求 41
    第四章 個案公司資料 44
    第一節 公司介紹 44
    第二節 創辦人經歷與公司成長歷程 45
    第三節 產品項目 49
    第四節 開發客戶與客戶結構 52
    第五節 核心競爭力 55
    第五章 個案分析 57
    第一節 台灣家庭用品產業結構 57
    第二節 C公司的核心能力與中間商價值 59
    第三節 持續轉型與未來發展 62
    第六章 結論 64
    第一節 研究結論 64
    第二節 研究限制與未來建議 65
    第三節 管理意涵 65
    參考文獻 67
    附錄 訪談大綱 76

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