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研究生:
Bloem, Reinier
論文名稱: 工業設計服務業與群聚-台灣和荷蘭個案比較
The Design Services Industry and its Clusters-The Cases of Taiwan and the Netherlands
指導教授: 吳豐祥
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2007
畢業學年度: 95
語文別: 英文
論文頁數: 70
外文關鍵詞: InformationTechnology, Chance, Rivalry, Supporting andrelated industries, Demand conditions, Factor conditions
相關次數: 點閱:321下載:200
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  • Clusters are concentrations of companies that reached a critical mass and that produce together all elements of the value chain. This research will look at the Design Services Industry and its clusters. The forming of clusters will be illustrated by examples from The Netherlands and Taiwan.
    To structure the research an adapted model of the Porter’s diamond is used to analyze the two countries. Porter’s diamond discusses the microeconomic foundations of competition that influence and stimulate the forming of clusters. The four major components of the model are
    factor conditions, demand conditions, supporting and related industries
    and strategy, structure and rivalry. These components can be influenced
    by governments and chance. The adaptations to the model consist first of
    making the components of virtual clusters more explicit by mentioning
    elements that can be leveraged by information technology And second by
    adding attention to the attraction and retaining of talent. The Design
    services industry has a special need of talent which some also call the
    creative class. The analysis identified several differences between the two
    researched countries. These differences can be seen as opportunities for
    improvement by the design service industries in both countries.
    Keywords: Design, Cluster, Factor conditions, Demand conditions, Supporting and
    related industries, Strategy, Structure, Rivalry, Government, Chance, Information
    Technology, Talent, Creative class.

    Introduction...................................................................................................................1
    Chapter 1: Research Conduct and the Research Questions ...........................................3
    1.0 Introduction..........................................................................................................3
    1.1 Research motivation.............................................................................................3
    1.2 Research objectives ..............................................................................................3
    1.3 Scope....................................................................................................................3
    1.4 Methodology ........................................................................................................3
    1.5 Thesis structure....................................................................................................4
    1.6 Limitations ...........................................................................................................4
    1.7 Research Questions..............................................................................................5
    Chapter 2: Literature Review.........................................................................................7
    2.0 Introduction..........................................................................................................7
    2.1.1 The competitiveness of Nations....................................................................7
    2.1.2 Background of Porters diamond .................................................................10
    2.2 National Competitive Advantage in Services ....................................................15
    2.2.1 Service Industry ..........................................................................................15
    2.2.2 Factor conditions.........................................................................................17
    2.2.3 Demand conditions .....................................................................................18
    2.2.4 Related and supporting industries ...............................................................18
    2.2.5 Firm strategy, structure, and rivalry............................................................18
    2.2.6 Government.................................................................................................20
    2.2.7 Chance.........................................................................................................20
    2.2.8 The Diamond as a System...........................................................................21
    2.2.9 Clustering and service industries ................................................................21
    2.2.10 Services and national economic development ..........................................22
    2.2.11 limitations of the Porter Diamond.............................................................22
    2.3 The influence of Information Technology .........................................................22
    2.4. The creative class ..............................................................................................25
    Chapter 3: Research Framework and Design...............................................................27
    3.0 introduction........................................................................................................27
    3.1 building the conceptual framework....................................................................27
    3.1.2 Adding attention to Virtual clusters or e-clusters .......................................27
    3.1.3 Adding attention to the Creative class ........................................................28
    3.2 research method .................................................................................................28
    Chapter 4: Case Analysis.............................................................................................30
    4.0 Introduction........................................................................................................30
    4.1 Porter’s presentations.........................................................................................30
    4.2 Analyzing the elements of the conceptual framework.......................................31
    4.2.1 Factor Conditions........................................................................................31
    4.2.2. Demand Conditions....................................................................................39
    4.2.3. Related and Supporting Industries .............................................................41
    4.2.4 Firm Strategy, Structure and Rivalry ..........................................................43
    4.2.5 The Taiwan Government ............................................................................46
    4.2.6 The Dutch government................................................................................50
    4.2.7 Chance.........................................................................................................51
    4.3 Second order analysis.....................................................................................52
    4.3.1 Linkages between national innovation policy and clusters.........................52
    4.4 Interview Results................................................................................................53
    Chapter 5: Results, Findings and discussion................................................................54
    5.0 Introduction........................................................................................................54
    5.1 Results and Findings ..........................................................................................54
    5.2 Discussion..........................................................................................................55
    5.2.1 Factor conditions.........................................................................................55
    5.2.2. Company structure strategy and rivalry .....................................................56
    5.3 NZIER comparison............................................................................................58
    Chapter 6: Conclusions and Suggestions.....................................................................61
    6.0 Introduction....................................................................................................61
    6.1 Conclusions....................................................................................................61
    6.2 Suggestions ....................................................................................................62
    References:...................................................................................................................63
    Books, Journals ........................................................................................................63
    Articles published by Universities and Governments Institutes..............................64
    Websites ...................................................................................................................66
    Appendix......................................................................................................................67
    A) Meeting notes of the Interview with TDC..........................................................67

    Books, Journals
    1. Daniels (2004) John D., Lee H. Radebaugh, Daniel P. Sullivan, International
    Business, environments and operations, 10th edition, Pearson Education, New
    Jersey.
    2. Henderson (2003) Scott, “Designed in Taiwan”, Design Management Journal
    Vol.14, No.2.
    3. Wen (2005) Chih Chang, Yen Hsu, “Electronic Knowledge Management in
    Design Consultancies”, Design Management Journal Vol. 16 No 2, Spring
    4. Florida (2002) Richard , The Rise of the Creative Class. And How It's
    Transforming Work, Leisure and Everyday Life. Basic Books.
    5. Florida (2004) Richard and Irene Tinagli, Europe in the creative age, Carnegie
    Mellon Software industry center co-published with Demos, February.
    6. Laudon (2006) Kenneth C. and Jane P. Laudon, Management Information
    Systems, managing the digital firm, Pearson International Edition, ninth edition.
    7. Porter (1990) Michael E., The competitiveness of nations , The Free Press, New
    York.
    8. Porter (1998) Michael E. “Clusters and the new economics of competition”,
    Harvard Business Review reprint 98609, November-December
    9. Noble (2000) Gregory W., “Conspicuous Failures and hidden strengths of the
    ITRI model: Taiwan’s technology policy toward hard disk dives and CD-ROMs”,
    Research School of Pacific and Asian Studies, Australian National University
    march.
    Articles published by Universities and Governments Institutes
    10. Chan (1998) Chang-Chuan and John D. Spengler, “creating environmental value
    in Taiwan” Harvard school of public health, July.
    11. CIA (2006a) fact book, Taiwan, September 19th.
    12. CIA (2006b) fact book, the Netherlands, September 19th.
    13. CEPD (2004) Council for Economic Planning and Development, Executive
    Yuan , R.O.C. “Guidelines and Action Plans for
    Service Industry Development , Creating value added and heightening
    employment effect” ; March 31.
    14. Cunningham (2005) Stuart, “Policy instruments to realize the economic potential
    of the cultural industries” Creative Industries research and application centre
    Queensland University of Technology, creativeindustries.qut.com , February.
    15. Diehl (2001) JC, “ Competing by investing in Industrial Design Engineering
    sess1_2.ppt, The Dutch experience” Delft University of Technology, Design for
    sustainability program.
    16. European Trend Chart on Innovation (2004/2005), “Annual Innovation Policy
    Trends and appraisal report, The Netherlands” European Commission Enterprise
    Directorate-General, A publication from the Innovation/ SME’s Program,
    Country_Report_Netherlands_2005.pdf.
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    Report for Japan, China, Korea, Taiwan, Singapore, India, Malaysia, Thailand,
    Indonesia”, European commission Enterprise Directorate-General,
    Country_Report_ASIA COUNTRIES_2005.pdf.
    18. Fuller (2003) Douglas, Akintunde Akinwande and Char les G. Sodini, “Leading,
    Following or Cooked Goose: Explaining Innovation Successes and Failures in Taiwan’s Electronics Industry” Globalization Study, Special working paper
    series 01-001, MIT Industrial Performance Center Globalization, Industry and
    Innovation volume 10, number 2, page 179-196,Routledge, June
    19. Furman (2000) Jeffrey L, Michael E. Porter and Scott Stern, “Understanding the
    drivers of national innovative capacity”, AOM best papers in proceedings
    20. Hansen (2004) Dr. Ute, “e-clustering - an innovative approach for economic
    policy”, Paper-650.
    http://www.eclustering.de/researchconcept/Downloads/eClustering_Ersa_650_P
    orto.pdf/
    21. Human Resource Statistics Monthly, Directorate General of Budgeting,
    Accounting and Statistics, Executive Yuan (DGBAS), 2004.
    22. Ministerie van Economische Zaken (2001), “Innovation lecture”
    http://www.isc.hbs.edu/InnovationLecture.pdf
    23. NZEIR (2003), “Success by Design”, The New Zealand Institute of Economic
    Research, www.industrytaskforces.govt.nz, May 27th.
    24. Porter (2001a) Michael E., “CAON Taiwan Presentation 07-31-01 CK”
    http://www.isc.hbs.edu/caon taiwan 2001 presentation 07-31-01 ck.pdf
    25. Porter (2001b) Michael E., “innovation Lecture 12-03-01 VHI (final)1”,
    www.isc.hbs.edu/Netherlands%20Innovation%20Lecture%2012-03-
    01%20VHI_(final)1.pdf
    26. Porter (2003) Michael E. and Scott stern, “ranking national Innovative Capacity:
    findings from the National Innovative Capacity Index "Global Competitiveness
    Report 2003 chapter 2.2
    27. Premsela (2004), Dutch design foundation and the Ministry of Education, culture
    and Science , “Design in the creative economy, a summary”
    28. Rutten (2005) Paul, Walter manshanden, Mhiera den Blanken, Olaf Koops,
    “Vormgeving in de Creatieve Economie” TNO-rapport, rapportnummer 33553
    http://www.premsela.org/pdf/economie/eo/tno_rapport.pdf , January 14th
    29. Schleicher (2006) Andreas, “The Lisbon Council Policy Brief, The economics of
    knowledge: Why education is key for Europe’s success”, www.lisboncouncil.net
    July 3rd.
    Websites
    30. Businessweek (2005), “Why Taiwan Matters”, May.
    http://www.businessweek.com/magazine/content/05_20/b3933012.htm
    31. http://www.businessweek.com/magazine/content/05_47/b3960004.htm
    32. Investintaiwan.nat.gov.tw/en/, “An analysis of Taiwan's design services
    industry”; CEPD, July 23 2004.
    33. http://news.naver.com/news/read.php?mode=LSD&office_id=138&article_id=0
    000007375§ion_id=105&menu_id=105
    34. http://pacific.commerce.ubc.ca/ruckman/
    35. PTC (2003), “ Building Winning Product Development Teams, Why providing
    Real Time Access to Product Development Teams is the Key to Gaining a
    Competitive Advantage”, Topic sheet Product Development Collaboration.
    36. www.shapetomorrow.com/newsroom/newsreleases.html
    37. www.valuebasedmanagement.net/methods_Porters_diamond_model.html
    38. Wen (2002) Chau-Tung,”Boost the cultural ratio to aid economy” Taipei Times,
    December 4.

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