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| 研究生： |
陳嘉宏 Chen, Chia Hung |
|---|---|
| 論文名稱： |
拍賣機制的實證研究：由美國eBay 拍賣網站觀察得標價的決定 |
| 指導教授： |
徐麗振
Hsu, Li Chen |
| 學位類別： |
碩士
Master |
| 系所名稱： |
社會科學學院 - 財政學系 Department of Public Finance |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 中文 |
| 論文頁數： | 52 |
| 中文關鍵詞： | eBay拍賣網站 、賣方聲望回饋 、晚出價 |
| 相關次數： | 點閱：230 下載：51 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Lucking-Reiley (2000) 提到eBay 是全世界最大消費者導向拍賣之
一。Bajari and Hortacsu (2004) 指出線上拍賣存在資訊不對稱， 本研究觀察eBay 拍賣網站潛在競標者對DVD 標的的出價行為，亦即，觀察
得標價如何被決定及競標者的出價策略為何。
本研究結論如下：起標價格、賣方聲望回饋、出價次數對得標價
為正向影響且顯著，拍賣天數對得標價為正向效果但不顯著。賣方聲
望回饋愈高，愈有經驗競標者的出價策略是愈晚出價。競標者出價策
略為晚出價， 採取自動出價並出價一次。
1. 緒論..............................................1
1.1 研究動機........................................1
1.2 研究目的........................................4
2. 文獻回顧...........................................6
2.1 起標價格和聲望回饋...............................6
2.2 出價次數和拍賣天數...............................8
2.3 晚出價.........................................11
3. 實證模型建立與結果分析..............................15
3.1 樣本資料蒐集...................................15
3.2 實證模型建立...................................19
3.3 實證結果分析...................................22
4. 結論與建.........................................34
4.1 結論..........................................34
4.2 建議..........................................37
參考文獻............................................40
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41
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