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| 研究生： |
張伯揚 |
|---|---|
| 論文名稱： |
美國印地安那州辦事處在中、台、港、新的行销策略 Marketing to attract FDI to Indiana from Greater China |
| 指導教授： | 張力元 |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2008 |
| 畢業學年度： | 96 |
| 語文別： | 中文 |
| 論文頁數： | 71 |
| 中文關鍵詞： | 美國印地安那州辦事處 |
| 相關次數： | 點閱：142 下載：34 |
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美國印地安那州辦事處在中、台、港、新的行销策略
Marketing to attract FDI to Indiana from Greater China
TABLE OF CONTENTS
1 Introduction ………………………………………………….….………..………1
2 Topical Overview ……………………………..………….……….….….……3
2.1 Literature review ………………………….………..…….….…..………4
2.1.1 The IEDC ………………………….………..…….….…..………4
2.1.2 FDI ………………………………………..……..….………………9
2.1.3 Marketing …………………………………………..….…..…....20
2.2 Interviews ……………………………………………………...….…..….24
2.2.1 Interview methodology ……………………………….…..……..24
2.2.2 Event-marketing professional in Shanghai, Celia Lin ….......…..25
2.2.3 State trade office Taiwan director, Anonymous ………..…......27
2.2.4 State trade office Taiwan director, Anonymous ……....…..…..29
2.2.5 IEDC Taiwan Director, Jeff Wang ….…………….….…….....31
2.3 Field observation ………………………………………...…..…....…....32
2.3.1 IEDC Taiwan …………………………………..…..……......…32
2.4 Conclusions and research questions ………………….…….…...…...…..33
3 Background ………………………………………………..……….…....……...35
3.1 Indiana ….………………………………………..……….….…..……35
3.2 Greater China …………………………………….…..…….…..……......36
3.2.1 China ……………………………………….……….…………..37
3.2.2 Taiwan ………………………………………....….…..………….38
3.2.3 Hong Kong ………………………………....…….….………….39
3.2.4 Singapore ………………………………….…..……..…………40
3.2.5 Cross-strait relations …....………………..….…….……………...40
4 Methodology …..…………………………………………….…….……………42
4.1 Site location chart ………………………………………………….……42
4.2 IEDC marketing matrix …………………….……………………….……52
4.3 Results …………………………………………………………….…….…55
5 Conclusion .……………………………………………………….…….….…..57
5.1 Marketing IEDC in East Asia; diffusion and localization …………..…..¬¬57
5.2 Recommendation ……………………………….….….…………..…....58
6 References ……………………………………………………………..………63
7 Appendix……………………………..………………….………….…...………66
7.1 Samples and examples ……………………………….……...………66
7.2 Additional materials ………..…………………………….……...………71
LIST OF EXHIBITS, DIAGRAMS, AND TABLES
1.1
Chart 1: Indiana exports to Greater China ……………………..……..8
Chart 2: Total FDI flows, 1996-2006………………………….…..…17
Chart 3: FDI flows for Greater China and Japan, 2005 ……….........18
Chart 4: Outbound FDI as a percentage of GDP, 1996-2006…….......65
Chart 5: Outbound FDI average, 2001-20006……………….…….....47
Chart 6: FDI stocks growth rates, 2001-2006……………………......48
Chart 7: Investment matrix: Greater China outbound FDI ……….…49
Table 1: Greater China countries’ Outward FDI as % of GDP ….…..18 Table 2: Investment matrix data table…………………………….…48
Table 3: Other service drivers…………………………….…..…..….51
Table 4: Site location decision model. …………………….………...51
Table 5: Cost of living indexes………………………………….…...53
Table 6: Site location model results and cost of living data…….…...69
Table 7: IEDC marketing matrix. ………………………….………..69
Flow Chart 1: Methodology overview ………………….…………43
Flow Chart 2: Site location model ……………………………………44
Flow Chart 3 Refined site location model ……………….…………..45
Flow Chart 4: IEDC marketing matrix ……………….………………52 Exhibit 1: Interview questions………………………………….….…..66
Exhibit 2: IEDC marketing matrix……………………………..…..…..67
Exhibit 3: Boston Consulting investment matrix………………...….…68
Map 1: Map of Greater China………………………………...….…69
Map 2: China, Hong Kong, and Taiwan….……………….….….….70
Map 3: Hong Kong, Guangzhou, and Shenzhen……………...….…70
6 References
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【2】 American Chamber of Commerce (AmCham) (2006) Taiwan White Paper 2006.
【3】 BBC (2008). Taiwan says China talks to resume. BBC News, http://news.bbc.co.uk/go/pr/fr/-/2/hi/asia-pacific/7416612.stm
Published: 2008/05/23 11:52:07 GMT
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【15】 Gifford, Rob (2007). China road; A journey into the future of a rising power. New York: Random House.
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【17】 Marcus, Morton J. (2008). Indiana is different: Measuring economic activity in the US States and Indiana. Indiana University Kelley School of Business, Indiana Business Review, Spring 2008.
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【20】 IEDC (2006) ‘Indiana companies with foreign investments map’.
【21】 IEDC (2008) 2007 Annual Report.
【22】 Rosario, Louise de (2003). China’s FDI merry-go-round. FDI Magazine, Financial Times Business, April 03, 2003.
【23】 Shanklin, William L. (1975). New York City: A portrait in marketing mania. California Management Review, Vol XVII, no.2 (Winter 1975), 34-40
【24】 Slaper, Timothy F., & Conover, Jerry (2008). FDI 2008 Foreign Direct Investment in Indiana; a report for the Indiana Economic Development Corporation. Indiana University Kelly School of Business, Indiana Business Center.
【25】 Slaper, Timothy F., & Conover, Jerry (2007). Indiana’s Global Exports; a report for the Indiana Economic Development Corporation. Indiana University Kelly School of Business, Indiana Business Center.
【26】 United Nations Commission on Trade and Development (UNCTAD) (2007). World Investment Report 2007.
【27】 Zhang, Kevin Honglin (2002). Why does China receive so much foreign direct investment? China & World Economy, Number 3, 2002, 50-60.