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研究生： 梁明偉
Rosales, Ramiro C.
論文名稱： 在尼加拉瓜馬拿瓜市開設D’ Pasadita得來速便利商店之企劃分析
Analysis on opening d’ pasadita drive-through convenient store in Managua, Nicaragua
指導教授： 蔡政憲
Tsai, Jason C.H.
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2011
畢業學年度： 100
語文別： 英文
論文頁數： 33
中文關鍵詞： 得來速 、便利商店 、企劃分析
相關次數： 點閱：233  下載：0 
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    • The business plan will describe the opening of a brand new convenient store to our fast paced and busy customer who wishes to get all grocery and non-grocery needs in one stop while sitting in the vehicle available 24 hours. Some customer may choose to enter the store during the day to self-service the product needed but it will only be offered during business hours.

    The convenience store will be called D’ Pasadita (meaning on the go or quick stop) located in Km 6.5 to Masaya Road. The strategic location of D’ Pasadita will set a new service trend with a specialized fast service at a major traffic highway maximizing the opportunity to gather different target markets like: residents, commuters, and tourists.

    The initial investment for D’ Pasadita will incur on U$ 244,075. This amount will cover the cost of assets, operating costs, working capital and other miscellaneous costs.

    Acknowledgement ii
    Abstract iii
    TABLE OF CONTENTS iv
    1. EXECUTIVE SUMMARY 1
    1.1. The Company 1
    1.2. Objectives 1
    1.2.1. General 1
    1.2.2. Specific 1
    1.3. Mission Statement 1
    1.4. Business Model 1
    1.5. Business Plan 2
    1.6. Company Registration 2
    2. Market Analysis 4
    2.1. Country History and Background 4
    2.2. Nicaragua Economic Overview 4
    2.3. Market Overview 6
    2.4. Industry Analysis 6
    2.5. Competitors 7
    2.6. Business Opportunities 7
    2.7. Target Market 8
    3. Product 10
    3.1. Product List 10
    3.2. Business Processes 10
    3.2.1. Service Activity Flow 10
    3.2.2. Product Activity Flow 11
    3.2.3. In Store Operation 12
    3.3. Facility Lay out and Equipment 12
    3.4. Suppliers 13
    3.5. Pricing Strategy 14
    4. Marketing Strategy 14
    4.1. Positioning 14
    4.1.1. Marketing 14
    4.1.2. Product Launch 15
    4.1.3. Company Logo and Slogan 16
    4.2. Company Growth Strategy 17
    5. Organizational Structure and Back Office Operation 18
    5.1. Organizational Chart 18
    5.2. Human Resource Management 18
    5.2.1. Position and Vacancies 20
    5.2.2. Salary Structure 20
    5.3. Back Office Technology 21
    6. Financial Projection 23
    6.1. Fixed Cost 23
    6.2. Income Statement 24
    6.3. Cash Flow 25
    6.4. Net Present Value and Interest Rate of Return 26
    6.5. Payback Period of Investment 27
    6.6. Sensitivity Analysis 27
    7. Conclusion 29
    8. Remarks 29
    9. References 30
    10. Appendices 31
    Appendix #1 D Pasadita Blueprint 31
    Appendix #2 D’ Pasadita 3 Dimensional Outside View 32
    Appendix 3 D’ Pasadita Traffic Flow and Location 33

    Brealey, Richard A., Stewart C. Myers, and Franklin Allen, 2008, Corporate Finance, 9th eds. (Taipei, Taiwan: McGraw-Hill Irwin –華泰書局).

    Claro Enterprise: Landline Cost and Features, Retrieved on November 2011 from the World Wide Web: http://www.claro.com.ni/Fijo/Telef%20Empresarial/Linea%20Fija%20Empresarial/Linea%20Basica%20Convencional.aspx

    Claro Enterprise: Internet Cost and Features, Retrieved on November 2011 from the World Wide Web: http://www.claro.com.ni/Internet/Turbonett/Turbonett%20Fijo/Turbonett%20Fijo%20Residencial.aspx

    DataMax, Storeworks, Retrieved on October 2011 from the World Wide Web:
    http://www.datamaxgroup.com/our-products/storeworks.aspx

    Interview with Douglas Alonso, Cyber Café Owner, November 2011.

    National Institute of Information and Development (INIDE), Consumer Price Index, Excel Agosto 2011 File Retrieved on September 2011from the World Wide Web:
    http://www.inide.gob.ni/CanastaB.htm

    National Institute of Insurance (INISER), Policy Quote, Retrieved on November 2011 from the World Wide Web: http://www.iniser.com.ni/index.php?main=2&id=2#Loaded

    Nicaragua Central Bank, Nicaragua in Figures 2011, PDF filed Retrieved on September 2011 from
    the World Wide Web: http://www.bcn.gob.ni/estadisticas/economicas_anuales/index.html?&val=0

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