本研究旨在探討凱渥實業股份有限公司（Catwalk Group，下稱凱渥集團）在面對全球娛樂產業快速變遷與跨域整合趨勢下，如何運用其經紀、行銷、音樂版權及培訓等核心能力，制定並執行「打造全球娛樂品牌集團」的轉型策略。研究以凱渥集團的投資營運計畫書為主要個案資料，透過質性個案分析法，深入探討其募資緣起與願景、現行事業體之跨域整合綜效，以及與策略投資人（如文策院、大宇資訊集團）合作後的資源整合模式。研究內容將聚焦於其在數位轉型、IP 內容創造、人才孵化機制及國際市場擴展的具體策略佈局。
研究發現，凱渥集團的全球化品牌策略是以「一源多用」 （One Source, Multi-Use）的 IP 核心概念，將經紀人才、內容製作與線上線下行銷資源深度結合。透過分析其財務結構與股東組成，本研究亦評估了外部資本注入對其戰略執行的可行性與潛在風險。最後，本研究將提出具體建議，供凱渥集團在朝向全球化品牌目標推進時，作為營運模式調整與風險管理的參考。

This study investigates the strategies employed by Catwalk Group (Catwalk) in its pursuit of transforming into a "Global Entertainment Brand Group" amidst the rapid changes and cross-sector integration trends in the global entertainment industry. Utilizing Catwalk's investment and operational business plan as the primary case material, the research adopts a qualitative case study approach to thoroughly examine its fundraising origins, vision, the synergistic integration of its existing business units (talent agency, marketing, music rights, and training), and the resource integration model following strategic investments from parties like TAICCA and Daewoo Information Group. The focus is on analyzing Catwalk's specific strategic layout in digital transformation, IP content creation, talent incubation mechanisms, and international market expansion.
The findings suggest that Catwalk’s global branding strategy centers on the "One Source, Multi-Use" IP core concept, deeply integrating talent, content production, and online/offline marketing resources. By analyzing its financial structure and shareholder composition, this study also assesses the feasibility and potential risks of strategic execution underpinned by external capital injection. Finally, this research provides concrete recommendations for Catwalk Group to reference in adjusting its operating model and managing risks as it advances toward its global brand objectives.

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