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研究生: 竺遵吾
Michael Chu
論文名稱: 中國企業國際化策略分析
Internationalization Strategies for Small and Medium Enterprises in Mainland China
指導教授: 黃秉德
Huang, Ping-Der
口試委員: 詹滿容
鄭至甫
學位類別: 碩士
Master
系所名稱: 商學院 - 企業管理研究所(MBA學位學程)
Master of Business Administration Program(MBA)
論文出版年: 2019
畢業學年度: 107
語文別: 英文
論文頁數: 39
中文關鍵詞: 中國企業國際化策略分析
外文關鍵詞: Internationalization Strategies, SME, China
DOI URL: http://doi.org/10.6814/NCCU201901073
相關次數: 點閱:252下載:1
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  • 在本文中,我們將關注中國中小企業的國際化戰略,更深入地討論這個話題的關注是由於中國企業內部化的興起,本文目的是研究及幫助中國中小企業將企業業務國際化。本文將引入五個案例作為本文的方法論,將既定的理論策略與中國中小企業需要解決的問題連結起來,通過案例格式介紹五家公司的國際化進程,對這五家公司的企業家經驗的解釋將是我們研究結果的基礎,因此,本文的目標是希望幫助中小企業的決策者制定一個更加個性化和適應其公司資源基礎的國際化戰略。


    In this paper we will focus on internationalization strategies of small and medium enterprises in China. The attention to deeper discuss this topic is due to rise of internalization of Chinese enterprises. The aim of the present work is to investigate and help Chinese SMEs wanting to internationalize their business activities. In this paper, five cases will be introduced as the methodology of this paper to connect the established theoretical strategies back to the questions that need to be addressed of Chinese SMEs, five companies’ internationalization process will be introduced through a case format. The interpretations of the entrepreneurs’ experience of these five companies will be the base of our findings. Thus, the goal of this paper to hopefully to help decision makers of small and medium-sized enterprises develop an internationalization strategy that is more individual and situational adapted to the resource base of their company.

    INDEX
    中文摘要 2
    ABSTRACT 3
    INDEX 4
    1 INTRODUCTION AND RESEARCH MOTIVATION 5
    2 THEORIES AND LITERATURE REVIEW 8
    2.1 THEORIES BEHIND WHY SMES INTERNATIONALIZATION 8
    2.2 MARKET ENTRY FORMS AND MARKET DEVELOPMENT STRATEGIES 11
    2.2.1 Introductory Overview and Systematization 12
    2.2.2 Internationalization Through Export 15
    2.2.3 Functional Cooperation Abroad 18
    2.2.4 Institutional Forms of Market Entry 20
    2.3 ISSUES FACED BY INTERNATIONALIZATION OF CHINESE SMES 25
    2.3.1 External Problems 25
    2.3.2 Internal Problems 25
    3 METHODOLOGY: CASE STUDY METHOD AND CASE BACKGROUND 28
    3.1 CASE STUDIES OF CHINESE SMES WITH FOCUS ON EXPORT 28
    CASE A 28
    CASE B 28
    CASE C 28
    3.2 CASE STUDY OF CHINESE SMES ESTABLISHING FOREIGN SUBSIDIARIES 29
    CASE D 29
    CASE E 30
    4 CASE ANALYSIS 32
    5 CONCLUSION 36
    8 REFERENCES 38

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