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研究生： 藍翊婷
Sichol Boocha
論文名稱： 為泰國長者設立的互聯網健康事物設施
Internet of health things (IoHT) for the elderly in Thailand
指導教授： 吳文傑
Wu, Jack
口試委員: 鄭輝
Cheng, Terry
彭喜樞
Peng, Shi-Shu
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2019
畢業學年度： 108
語文別： 英文
論文頁數： 62
中文關鍵詞： 物聯網 、物聯網 、健康 、長者
外文關鍵詞： Internet of Things, IoT, Health, Elderly
DOI URL： http://doi.org/10.6814/NCCU201901189
相關次數： 點閱：266  下載：1 
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    • Livelong Company Limited is a startup business in Thailand that redefines the value proposition of what doctors and nurses can do for people to the value of what people can do as patients to have a perfect health conditions. Our targeted customers are the elderly in Thailand. The company employs Internet of Health Things (IoHT) to provide solutions by offering products such as a smart watch, a surveillance camera, and a special wireless telephone, coupled with services such as an ambulance car calling and care taker providers in order to assist the elderly to monitor their own health.
    The healthcare industry in Thailand has long been following the traditional business model. People go to hospitals when they get sick. The doctors and nurses at the hospital treat the patients and get paid for the characteristics and the number of treatments they deliver to patients. People generally spend on healthcare only to receive a reactive treatment for specific purpose. However, Livelong Co., Ltd. differentiates itself by offering a more preventive action. This new business model is driven by the digital devices and ubiquitous access of internet that has untapped the opportunity to bring healthcare to people everywhere. Coupled with the need of people that has been changed, health and wellness trend has been extending into consumer life and experience more than ever.
    Livelong Co., Ltd. estimates the initial investment and the operating costs for year one to be 2.4 million THB. This amount of money would be funded by the owner. Based on the financial section, the plan has a positive net present value and the payback period is the second year.

    1. General Company Description 1
    1.1. Vision 1
    1.2. Mission 1
    1.3. Objectives 1
    1.4. Philosophy 2
    1.5. Business Model and Strategy 2
    1.6. Core Competency 2
    1.7. Ownership 3
    2. Products and Services 4
    2.1. Products 4
    2.2. Services 8
    3. Market Analysis 11
    3.1. Age Structure of Thai Population 11
    3.2. Income Distribution of Thai Population 13
    3.3. Expenditure on Healthcare Services in Thailand 16
    3.4. Trends in Target Market 16
    3.5. Growth Potential and Opportunity 17
    3.6. Changes in Market 18
    4. Customer Analysis 21
    4.1. Elderly Living Alone 22
    4.2. Elderly Living with Children 24
    4.3. Sources of Income 24
    4.4. Characteristics 26
    4.5. Financial Ability 28
    4.5.1. Elderly with Children 28
    4.5.2. Elderly with Pensions 29
    4.6. Customer Health Awareness 29
    5. Supplier Analysis 31
    5.1. Supplier of Equipment 31
    5.2. Supplier of Services 32
    5.3. Supplier of Labor 33
    6. Competitor Analysis 38
    6.1. Traditional Hospital 38
    6.2. Care Taker Agency 39
    6.3. Nursing Home 40
    6.4. Competitive Analysis 41
    6.5. SWOT Analysis 43
    7. Pricing Strategies 44
    7.1. Livelong IoHT Devices 44
    7.2. Livelong IoHT Services 44
    7.3. Livelong IoHT Price in Comparison to Other Firms 46
    8. Marketing Strategies 47
    8.1. Niche 47
    8.2. Strategy 47
    9. Financial Plan 50
    9.1. Startup Costs 50
    9.2. Office Location 50
    9.3. Operating Costs 51
    9.4. Funding 53
    9.5. Projected Income Statement 54
    9.6. Projected Cash Flow 57
    9.7. Break-Even Analysis 58
    9.8. Profitability Analysis 59
    Reference 60

    Publications in English
    Business Sweden in Thailand. (2015). Opportunities in Thailand’s Healthcare Sector. Retrieved from https://www.business-sweden.se/contentassets/18717dc559704 fe98f03af9de7b70a60/opportunies-in-thailands-healthcare-sector.pdf
    Cho, J. R. & Polkowski, T. (2017). How Thailand Created a Multi-Billion-Dollar Blue Ocean in Medical Tourism…and How It Just Might Create Another. Retrieved from https://www.blueoceanstrategy.com/blog/how-thailand-created-multi-billion-dollar-blue-ocean-in-medical-tourism/
    Etross Telecom. (2019). Telemarketing Device Series. Retrieved from http://m.etross.com/products_index/&productCategoryColumnId=1.html
    Foundation of Thai Gerontology Research and Development Institute. (2014). Situation of the Thai Elderly 2014. Retrieved from http://www.ipsr.mahidol.ac.th/ ipsrbeta/FileUpload/PDF/Report-File-521.pdf
    Foundation of Thai Gerontology Research and Development Institute. (2015). Situation of the Thai Elderly 2015. Retrieved from http://www.ipsr.mahidol.ac.th/ ipsrbeta/FileUpload/PDF/Report-File-535.pdf
    Froyd, J. N. (2018). Thailand Registers Intl Arrival Record Amid Medical Tourism Boom. Retrieved from https://www.tourism-review.com/thai-medical-tourism- maintains-its-success-news10621
    Global Age Watch. (2015). Age Watch Report Card: Thailand. Retrieved from https://www.helpage.org/global-agewatch/population-ageing-data/country-ageing-data/?country=Thailand
    IndexMundi. (2018). Thailand Demographics Profile 2018. Retrieved from https://www.indexmundi.com/thailand/demographics_profile.html
    KPMG in Thailand. (2018). Medical Tourism. Retrieved from https://assets.kpmg/content/dam/kpmg/th/pdf/2018/03/th-medical-tourism-industry-focus-secured.pdf
    Mintel Press Team. (2018). Thai Consumers are on the Road to Self-betterment. Retrieved from https://www.mintel.com/press-centre/social-and-lifestyle/thai-consumers-are-on-the-road-to-self-betterment-79-of-thais-would-like-to-have-a-healthier-diet-in-2018
    Statista. (2016). Forecast of annual household income distribution in Thailand in 2015 and 2020. Retrieved from https://www.statista.com/statistics/716001/share-of-income-levels-in-thailand-forecast/
    Tech Radar. (2019). Withings Move ECG is the first hybrid smartwatch to feature an ECG monitor. Retrieved from https://www.techradar.com/news/withings-move-ecg-is-the-first-hybrid-smartwatch-to-feature-an-ecg-monitor
    Trading Economics. (2019). Thailand Average Monthly Wages. Retrieved from https://tradingeconomics.com/thailand/wages
    United Nations Population Fund Thailand. (2015). Features of Thai Families in the Era of Low Fertility and Longevity. Retrieved from https://thailand.unfpa.org/ sites/default/files/pubpdf/State%20of%20Thailand%20Population%20report%202015-Thai%20Family_en.pdf
    Vstarcam. (2019). Indoor Camera. Retrieved from https://shop.vstarcam.com/
    WHO Western Pacific Region Publication. (2015). The Kingdom of Thailand Health System Review. Retrieved from http://apps.searo.who.int/PDS_DOCS/B5410.pdf
    World Population Review. (2019). Population of Cities in Thailand. Retrieved from http://worldpopulationreview.com/countries/thailand-population/cities/

    Publications in Thai
    National Progress Index (NPI), Thailand. (2013). Household Income Distribution. Retrieved from http://www.npithailand.com/sites/default/files/Cluster.pdf
    Post Today Publication. (2019). “Governmental-Private Ambulance Car” Service for Life with No Pricing Limits. Retrieved from https://www.posttoday.com/politic/report/undefined#img-4

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