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研究生： 黃韋苓
Wei-Ling Huang
論文名稱： 陶藝工坊商業計劃書
A Business Plan on Pottery Studio
指導教授： 尚孝純
Shang, Shari
口試委員: 李怡慧
Lee, Joyce
陳明德
Chen, Ming-De
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2022
畢業學年度： 110
語文別： 英文
論文頁數： 39
中文關鍵詞： 陶藝工坊 、陶藝工作室 、手工藝體驗 、創意治療
外文關鍵詞： Pottery Studio, Pottery Workshop, Craft Experience, Creative Therapy
DOI URL： http://doi.org/10.6814/NCCU202200964
相關次數： 點閱：296  下載：0 
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    Doing handicrafts with the family, friends and colleagues is proven to have many benefits for mental health and social life. In addition, unlike most items in our everyday life that are mass produced by factories, a one-of-a-kind handicraft is often considered more precious and meaningful because it requires much time, efforts, attention to detail to be made by hand.
    This Business Plan on Pottery Studio is proposed by an IMBA student who was born and grew up in Yingge, a little beautiful area well known island-wide for its ceramic industry in Taiwan. Being inspired by her father, an expert potter who continues to make pottery as a hobby after retirement, the mission of the business is to promote the art and craft of pottery by utilizing the existing equipment at home, to create an immersive hands-on experience, a purposeful fun activity, and a unique memorable souvenir for customers of all ages.

    1. Introduction 1
    1.1. The Journey of Handmade Pottery 1
    1.1.1. Raw materials 1
    1.1.2. Handmade Pottery Process 2
    1.2. Competitor Analysis 3
    1.2.1. Competitors in New Taipei 4
    1.2.2. Competitors in Taipei 5
    1.2.3. Competitors in Taoyuan 6
    1.3. Customer Analysis 6
    1.3.1. Individual 7
    1.3.2. Group 8
    1.4. Solutions for Market Opportunities 9
    1.4.1. Accessibility 10
    1.4.2. Lack of Techniques and Imagination 10
    1.4.3. Social Media Friendliness 12
    2. Business Overview 13
    2.1. Products and Services 13
    2.2. Studio Location 18
    2.3. Studio Opening Hours 19
    3. Operating Plan 20
    3.1. Scheduling 20
    3.2. Warehousing 21
    3.3. Procurement 22
    4. Sales and Marketing Plan 23
    4.1. Lead Generation 23
    4.2. Pricing Strategies 25
    4.3. Social Media Management 27
    5. Financial Plan 31
    5.1. Costs and Expenses 31
    5.1.1. Fixed Costs 31
    5.1.2. Variable Costs 33
    5.2. Monthly Revenues 34
    5.3. Projected Cash Flows 35
    5.4. Capital Plan 36
    6. Implementation Plan 37
    6.1. Project Timeline 37
    6.2. Initial Project Spending 38
    Reference 39

    1. Lesley. The Pottery Wheel. [https://thepotterywheel.com/]
    2. Kristin Arzt. Guide To Making Pottery. [https://www.thecrucible.org/guides/ceramics/pottery/]
    3. KilnArts.org. Forming Clay. [https://kilnarts.org/education/ceramic-pottery/the-basics-of-clay/forming-clay/]
    4. 【台北陶藝教室推薦】手拉坯捏陶DIY體驗，6間台北陶藝課程整理 (2022) [https://www.twosevenths.com/handcraft/pottery-taipei-activity/]
    5. 2022 年全台 10 間「陶藝教室」推薦 — 含課程介紹 & 費用 (2022) [https://blog.pinkoi.com/tw/lifestyle/2105-pottery-diy/]
    6. The American Ceramic Society [https://ceramics.org/]
    7. A-Nan Handmade [https://www.facebook.com/anancloset][https://www.pinkoi.com/store/ananhandmade]
    8. 591 房屋交易 [https://rent.591.com.tw/]
    9. 1111 人力銀行 [https://www.1111.com.tw/]
    10. Office of Building Administration, Taoyuan [https://oba.tycg.gov.tw/index.jsp]
    11. DATA.GOV.TW [https://data.gov.tw/]
    12. Taipei City Construction Management Office [https://dba.gov.taipei/]
    13. Pinkoi [https://www.pinkoi.com/]
    14. Workforce Development Agency, Ministry of Labor. Start-up Business Loans. [https://www.wda.gov.tw/en/cp.aspx?n=79E549FB543625C1]
    15. Small and Medium Enterprise Administration, Ministry of Economic Affairs. [https://startup.sme.gov.tw/incentive]

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