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研究生: 簡鈞蔚
Chien, Chun Wei
論文名稱: 「讓心回家 - 新時代的全人健康營」商業計劃書
The Heart's Homecoming: A New Age Village of Holistic Well-being
指導教授: 陳嬿如
翁嘉祥
口試委員: 陳嬿如
周冠男
蕭育仁
何耕宇
學位類別: 碩士
Master
系所名稱: 商學院 - 經營管理碩士學程(EMBA)
Executive Master of Business Administration(EMBA)
論文出版年: 2025
畢業學年度: 113
語文別: 中文
論文頁數: 75
中文關鍵詞: 新時代身心靈健康營正念壓力調適全人健康營運模式消費者行為
外文關鍵詞: New Age, mind-body-spirit, wellness camp, mindfulness, stress management, holistic health, business model, consumer behavior
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  • 現代社會生活步調快速、工作壓力大、人際關係疏離等現象,導致人們普遍面臨身心健康方面的挑戰,如焦慮、憂鬱、失眠、慢性疲勞等亞健康的狀況,讓人們對於身心健康的重視程度也隨之提高,而傳統醫療模式在應對這些問題時的局限性,發展出另類或整合性舒緩放鬆相關課程與活動。本研究旨在探討在新時代思潮影響下,如何建構一個融合身心靈療癒理念的健康營模式,透過深度訪談,問卷調查,分析新時代身心靈療癒課程背景與應用,探討新時代身心靈療癒的歷史淵源、核心概念及相關療癒方法,並探索現代社會對身心靈健康的需求,如預防保健、另類療法、健康旅遊等。結合正念靜心、太極拳、瑜伽、能量療法、聲音療法、藝術療法等新時代療癒方式,以及自然環境的營造,可有效舒緩壓力、提升身心健康。本研究進一步探討結合新時代理念的身心靈健康營的市場需求和契機,新時代身心靈健康營的營運模式建議,包含空間規劃、服務項目、行銷策略等,期能為相關產業發展提供參考,並促進社會大眾對身心靈健康的重視。


    This study aims to explore the development of a wellness village model integrating mind-body-spirit healing concepts under the influence of the New Age movement. With the fast pace of modern life and increasing stress levels, people are paying more attention to their physical and mental well-being. Through literature review and case study analysis, this research explores the historical origins, core concepts, and related healing methods of the New Age movement, and analyzes the demand for mind-body-spirit health in modern society. The results indicate that combining New Age healing practices such as meditation, yoga, and energy therapy, along with the creation of a natural environment, can effectively relieve stress and improve overall well-being. This study further proposes operational models for New Age mind-body-spirit wellness villages, including spatial planning, service offerings, and marketing strategies, aiming to provide a reference for related industry development and promote public awareness of mind-body-spirit health.

    第一章 緒論 1
    第一節 研究背景與動機 1
    第二節 研究目的 2
    第三節 研究流程及架構 3
    第二章 身心靈相關產業概況與商業模式探討 5
    第一節 NEW AGE 身心靈療癒起源與發展 5
    第二節 身心靈療癒相關理論以及效果評估 7
    第三節 全球身心靈療癒產業研究 9
    第四節 台灣的亞健康狀況 11
    第五節 台灣的身心靈健康產業 12
    第三章 研究方法 16
    第一節 現況痛點分析與建議方案 16
    第二節 深度訪談與問卷調查 17
    第四章 研究分析與建立讓心回家的初步商模 21
    第一節 深度訪談分析 21
    第二節 初步商業模式與架構 24
    第三節 問卷調查與分析 29
    第五章 「讓心回家-新時代全人健康營」商業計劃 37
    第一節 公司簡介 37
    第二節 市場分析、產品設計與優劣勢分析 38
    第三節 行銷與銷售策略 46
    第四節 營運計畫 47
    第六章 研究結論和建議 54
    第一節 研究摘要 54
    第二節 未來努力的方向與對台灣身心靈健康產業的建議 55
    第三節 研究限制與未來研究方向 56
    參考文獻 59
    附錄 66

    參考文獻
    一、中文文獻:
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    二、英文文獻
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