簡易檢索 / 詳目顯示
| 研究生： |
賴艾比 Abhishek Subrata Lahiri |
|---|---|
| 論文名稱： |
針對印度學校及學院提出之平價的Wi-Fi解決方案 Inexpensive Wi-Fi solution for Indian schools & colleges |
| 指導教授： |
吳文傑
Jack Wu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 75 |
| 中文關鍵詞： | 印度 、學校 、平價 、Wi-Fi |
| 外文關鍵詞： | Indian, School, Inexpensive, Wi-Fi |
| 相關次數： | 點閱：157 下載：10 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
針對印度學校及學院提出之平價的Wi-Fi解決方案
India has one of the fastest growing internet users in the world. This has been partly attributed to the advent of wireless mobile telecommunication systems. Moreover, due to the advent of smart phones and smart devices, and aggressive price war from telecom operators, wireless telephony has become cheaper than landlines. However, data services over wireless still remain to be expensive. VayuConnect intends to make internet services affordable, both in terms of hardware costs and overall service (cost per MB).
The Ministry of Human Resource and Development (MHRD) of India has an initiative to link 25,000 colleges and 400 universities in an e-learning program. To that effect, MHRD has launched low cost tablet computer running Android OS, to be distributed to students of Indian schools and colleges, at very affordable prices. VayuConnect would go into a strategic partnership with the government, to subsidize the cost of hardware for such schools and colleges, and facilitate internet connectivity across such wireless devices. This thesis attempts to show the merit of the value proposition offered by VayuConnect.
1. INTRODUCTION 1
1.1. Overview 1
1.2. Financing 2
1.3. Mission Statement 3
1.4. Management Team 3
1.5. Sales Forecast 4
1.6. Expansion Plan 5
2. COMPANY AND FINANCING SUMMARY 7
2.1. Registered Name and Corporate Structure 7
2.2. Required Funds 7
2.3. Investor Equity 8
2.4. Ownership 8
2.5. Exit Strategy 8
3. PRODUCTS AND SERVICES 9
3.1. Wi-Fi infrastructure 9
3.1.1. Wi-Fi router with indoor antenna 10
3.1.2. 3G/LTE modem with outdoor antenna. 10
3.1.3. Aggregating routers 11
3.2. Internet connectivity services 11
3.3. Annual maintenance contract (AMC) 11
4. STRATEGIC AND MARKET ANALYSIS 13
4.1. Economic Outlook 13
4.2. Industry Analysis 14
4.3. Competitors 16
4.3.1. Wireless telephony (3G/LTE) providers 16
4.3.2. DSL and broadband providers 16
4.3.3. Commercial Wi-Fi service providers 17
4.4. Customer Profile 18
4.4.1. Background 18
4.4.2. Schools and Colleges 19
4.4.3. Students 21
4.5. Government support 21
4.6. OEM/ODM vendor for Wi-Fi infrastructure 22
4.6.1. Why D-Link? 22
4.7. 3G/LTE modems 23
4.8. 3G/LTE network operator 24
4.9. Outsourcing hardware installation and commissioning 24
4.10. SWOT analysis 24
4.11. Porter’s five forces analysis 25
4.11.1. Threat of New Entrants 25
4.11.2. Threat of Substitute Product or Service: 26
4.11.3. Bargaining Power of Customers 26
4.11.4. Bargaining Power of Suppliers 27
4.11.5. Competitive Rivalry 27
5. Marketing plan 29
5.1. Marketing Objectives 29
5.2. Marketing Strategies 29
5.3. Keys to success 30
6. Pricing 32
6.1. Wi-Fi hardware infrastructure 32
6.2. Internet connectivity services 32
6.3. Annual maintenance contract (AMC) 35
7. Organization structure 37
7.1. Corporate organization with number of employees 37
7.2. Organizational budget 38
7.2.1. Normal economic conditions 38
7.2.2. Severe economic downturn 38
8. Financial plan 39
8.1. Sensitivity analysis 39
8.2. Underlying assumptions 39
8.2.1. Normal economic condition 40
8.2.2. Severe economic downturn 40
8.3. Source of funds 40
8.4. Revenue and cost of goods sold 41
8.5. Operating expenses 49
8.6. Proforma profit and loss statements (income statements) 54
8.6.1. Normal economic condition 54
8.6.2. Severe economic downturn 58
8.6.3. Notes to proforma profit and loss statement 60
8.7. Proforma cash flow analysis 61
8.7.1. Normal economic condition 61
8.7.2. Severe economic downturn 62
8.7.3. Notes to proforma cash flow 62
8.8. Proforma balance Sheet 64
8.8.1. Normal economic condition 64
8.8.2. Severe economic downturn 65
8.8.3. Notes to proforma balance sheet. 65
8.9. Net present value analysis 66
8.9.1. Normal economic conditions 66
8.9.2. Severe economic downturn 66
8.9.3. Notes to net present value 66
9. References 68
10. Appendix 70
D-Link: leading in wireless LAN standalone access points
http://www.dlink.com/-/media/Files/Downloads/DLink_Corporate_Presentation.pdf
Scooters in India having high fuel economy
http://www.drivespark.com/two-wheelers/2013/top-5-scooters-india-based-on-mileage-005524.html#slide334578
Salesforce SaaS/PaaS pricing
http://www.salesforce.com/in/crm/editions-pricing.jsp
Vodafone Mumbai 3G plans
https://shop.vodafone.in/shop/for_your_phone.jsp?cid=mum&seg=3G
Airtel Mumbai 3G plans
http://www.airtel.in/forme/wireless-internet/3g-select-plan
2013 Salary Guide (Kelly Services India)
http://kellyservices.co.in/uploadedFiles/India_-_Kelly_Services/Documents/India%20salary%202013%2014.pdf
The average Android phone consumes more data per month than an Apple iPhone or Windows Phone
http://www.phonearena.com/news/The-average-Android-phone-consumes-more-data-per-month-than-an-Apple-iPhone-or-Windows-Phone_id50832
Colleges affiliated to University of Mumbai
http://mum.digitaluniversity.ac/RptCollegeIntakeCapacity.aspx?ID=902
Colleges affiliated to University of Delhi
http://www.du.ac.in/du/index.php?page=list-of-colleges
EDGE data rates
http://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolution
India’s growth rate
http://www.bloomberg.com/news/2014-02-28/india-s-gdp-growth-slows-as-interest-rate-increases-dim-outlook.html
O-zone Wi0Fi operator in Mumbai
http://www.ozonewifi.com/
MTNL to provide Wi-Fi connectivity
http://ibnlive.in.com/news/mtnl-customers-to-get-wifi-services-at-nonhome-spots/447861-11.html
AAKASH tablet
http://en.wikipedia.org/wiki/Aakash_(tablet)
DataWind, manufacturer of AAKASH tablets. Brand name of AAKASK tablets is “Ubislate”.
http://www.datawind.com/
