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研究生: 李祐安
Li, You-An
論文名稱: COVID-19 前後台灣 IPO 定價效率與長期績效之結構性變遷:兼論產業異質性效果
Structural changes in IPO pricing efficiency and long-run performance in Taiwan before and after COVID-19: industry heterogeneity effects
指導教授: 郭維裕
口試委員: 吳菊華
徐政義
學位類別: 碩士
Master
系所名稱: 國際金融學院 - 國際金融碩士學位學程
Master’s Program in Global Banking and Finance
論文出版年: 2026
畢業學年度: 114
語文別: 中文
論文頁數: 82
中文關鍵詞: 首次公開發行(IPO)市場調整後期初報酬率買入持有異常報酬COVID-19分量迴歸產業異質性
外文關鍵詞: Initial public offering (IPO), Market-adjusted initial return, Buy-and-hold abnormal return, COVID-19, Quantile regression, Industry heterogeneity
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  • 本研究以 COVID-19 疫情為系統性衝擊斷點,探討 2010 年至 2025 年間台灣 IPO 市場在疫情前(2010–2019)、疫情中(2020–2022)及疫情後(2023–2025)三個子期間之承銷折價行為與長期績效是否發生結構性變遷,並進一步分析科技/電子產業與傳統產業之間之異質性效果。本研究以台灣經濟新報資料庫(TEJ)之 823 家上市櫃 IPO 公司為樣本,採用 Welch t 檢定、Wilcoxon 等級和檢定、OLS 複迴歸(HC1 穩健標準誤)、分量迴歸(Quantile Regression)及期間與產業交叉分析等多重實證方法進行檢驗。
    實證結果可歸納為三點。第一,在短期定價效率方面,期間虛擬變數於平均(OLS)估計下並不顯著,但分量迴歸顯示,疫情期間之衝擊主要集中於原本就傾向高折價之 IPO 案件,亦即事前不確定性較高之新股,其折價幅度於高折價分量上顯著擴大。此一結果呼應 Beatty and Ritter (1986) 之事前不確定性假說,亦凸顯平均估計可能掩蓋之分量異質效應。第二,在長期績效方面,於疫情期間上市之 IPO 與疫情前並無顯著差異,但於疫情後上市之公司,其長期績效出現顯著且穩健之衰退,上市後一年與兩年之累積報酬皆明顯低於市場大盤,且此一衰退於分量迴歸之各分量上一致成立,支持 Ritter (1991) 之熱潮假說;尤其「疫情期間不顯著、疫情後始顯著」之時序錯位現象,為本研究最具差異化之觀察。第三,在產業異質性方面,疫情後科技/電子產業 IPO 之長期績效衰退幅度顯著小於傳統產業,兩者差距於疫情後明顯擴大,反映 COVID-19 加速數位轉型下科技產業所展現之結構性韌性。
    本研究之貢獻有三:實證上首次以 2010–2025 年完整序列在台灣 IPO 樣本系統性區分疫情前、中、後三期間,填補蔡季衡 (2025) 之研究缺口;方法論上將分量迴歸應用於疫情衝擊之多期間分析,揭示 OLS 平均估計可能掩蓋之異質效應;理論上同時驗證事前不確定性假說、熱潮假說與產業異質性觀察於台灣後疫情樣本中之適用性,並透過時序錯位現象之揭示,深化熱潮假說之動態理論意涵。


    This study examines whether Taiwan's IPO market experienced structural changes in underpricing and long-run performance across three sub-periods defined by the COVID-19 pandemic: pre-pandemic (2010-2019), during-pandemic (2020-2022), and post-pandemic (2023-2025), with particular attention to heterogeneity between technology and traditional industries. Using 823 IPO firms from the TEJ database, it applies difference tests, OLS regressions with robust standard errors, quantile regressions, and period-by-industry analyses.
    Three findings emerge. First, the pandemic's effect on short-run underpricing is insignificant on average but concentrated among firms already prone to high underpricing, widening significantly at the upper quantiles, consistent with the ex-ante uncertainty hypothesis. Second, IPOs listed during the pandemic do not differ from pre-pandemic ones, whereas post-pandemic IPOs show a robust long-run deterioration; this temporal mismatch, insignificant during the pandemic yet significant afterward, is the study's most distinctive observation. Third, the post-pandemic decline is significantly milder for technology IPOs, with the industry gap widening.
    The study's contributions are threefold: it is the first to partition the pandemic into three sub-periods using complete 2010-2025 Taiwanese IPO data, addressing the gap identified by Tsai (2025); it extends quantile regression to a multi-period shock framework that reveals effects masked by OLS; and it jointly validates the ex-ante uncertainty, hot-issue market, and industry-heterogeneity perspectives in the post-pandemic Taiwanese context.

    摘要 i
    Abstract ii
    第一章 緒論 1
    第一節 研究背景與動機 1
    第二節 研究目的與問題 2
    第三節 研究方法概述 3
    第四節 研究貢獻與重要發現 4
    第五節 論文架構 6
    第二章 文獻回顧 8
    第一節 IPO 短期定價效率之文獻回顧 8
    一、資訊不對稱假說 9
    二、訊號發射與承銷商行為假說 11
    三、市場過度反應與熱潮假說 12
    第二節 IPO 長期績效之文獻回顧 14
    一、長期低劣表現之國際實證 14
    二、台灣本土實證 15
    第三節 COVID-19 疫情衝擊與產業異質性 17
    一、COVID-19 對資本市場之系統性衝擊 17
    二、產業異質性效果之文獻基礎 18
    第四節 文獻彙整與研究缺口 19
    第五節 研究假設之推導 21
    一、假設一:疫情衝擊下短期定價效率之變遷 21
    二、假設二:疫情後長期績效之結構性衰退 22
    三、假設三:科技/電子業之相對韌性 22
    第三章 研究設計 24
    第一節 研究樣本與資料來源 24
    一、資料來源 24
    二、樣本篩選程序 25
    三、長期績效計算之資料截止考量 26
    四、樣本期間之劃分依據 26
    第二節 變數定義 28
    一、應變數 28
    二、主要解釋變數 30
    三、控制變數 31
    第三節 實證模型設定 33
    一、三期間差異檢定 33
    二、複迴歸模型 34
    三、分量迴歸模型 35
    四、產業異質性分析 36
    第四節 穩健性檢驗 37
    六、研究設計之限制與權衡 38
    第四章 實證結果與分析 39
    第一節 敘述統計與相關係數分析 40
    一、全期間敘述統計 40
    二、分期間敘述統計 42
    三、相關係數分析 43
    四、敘述統計之研究設計意涵 44
    第二節 三期間差異檢定 45
    第三節 短期定價效率之迴歸分析 47
    一、OLS 複迴歸結果 47
    二、OLS 模型穩健性對照 50
    三、分量迴歸結果 51
    第四節 長期績效之迴歸分析 54
    一、OLS 複迴歸結果 54
    二、分量迴歸結果 56
    三、BHAR 三指標時序比較分析 57
    四、折價程度與長期績效之關聯 58
    第五節 產業異質性之深化分析 59
    一、期間 × 產業交叉分析 59
    二、分產業子樣本迴歸 60
    三、產業異質性之機制詮釋 61
    第六節 假設檢驗結果與綜合詮釋 63
    一、假設一:部分成立 (分量迴歸揭示異質效果) 63
    二、假設二:成立 (疫情後高度顯著) 63
    三、假設三:成立 (本研究最具差異化之發現) 64
    四、實證結果整合 65
    五、與既有文獻之系統性比較 66
    第五章 結論與建議 68
    第一節 研究結論 68
    一、短期定價效率:疫情衝擊呈現分量異質性 69
    二、長期績效:疫情後出現結構性衰退 69
    三、產業異質性:科技業展現顯著韌性 70
    四、結論之整合性詮釋 71
    第二節 政策意涵與實務建議 71
    一、對承銷商之意涵與建議 72
    二、對投資人之意涵與建議 72
    三、對主管機關之意涵與建議 73
    四、實務工作者之具體決策框架 74
    第三節 研究貢獻 75
    一、實證貢獻:填補蔡季衡(2025)之研究缺口 75
    二、方法論貢獻:分量迴歸於外部衝擊分析之應用 75
    三、理論貢獻:多假說之並列驗證 76
    第四節 研究限制與後續研究建議 76
    一、研究限制 76
    二、後續研究建議 78
    參考文獻 80

    一、中文文獻
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    沈鳳儀、簡明哲(2012),「事前不確定性假說、訊號發射假說及熱潮假說與 IPO 期初報酬率之關聯性分析」,《台灣金融財務季刊》,第 13 卷第 1 期,頁 87–113。
    胡德中、馬黛(2003),「承銷配售機制之決定及其對 IPO 折價之影響:競價拍賣、詢價圈購與公開申購」,《財務金融學刊》,第 11 卷第 1 期,頁 1–33。
    胡德中、馬黛(2004),「由承銷價低估、市價高估與股權結構觀點分析最適釋股策略與 IPO 折價」,《經濟論文》,第 31 卷第 1 期,頁 227–272。
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    二、英文文獻
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