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| 研究生： |
雷尼恩 Juan Carlos Serrano Lainez |
|---|---|
| 論文名稱： |
企計劃: 山城客棧 Business Plan: Hotel Boutique Casa de la Colina |
| 指導教授： |
劉秀明
Liu, Sandra |
| 口試委員: |
陳春龍
Chen, Samuel 林月雲 Lin, Carol |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2022 |
| 畢業學年度： | 110 |
| 語文別： | 英文 |
| 論文頁數： | 68 |
| 中文關鍵詞： | 精緻小店 、社區 、宏都拉斯 、款待 、產業 |
| 外文關鍵詞： | boutique, community, Honduras, hospitality, industry |
| DOI URL： | http://doi.org/10.6814/NCCU202200879 |
| 相關次數： | 點閱：258 下載：18 |
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Hotel Boutique Casa de la Colina will be a hotel with a focus on helping the community. This hotel will be the first of its kind, in a city that has been experiencing significant economic growth in the last two decades but has lacked new business concepts until now, when new generations are trying to transform their city by bringing new concepts. This hotel is not only aimed to provide lodging services but has a social component, helping the community by helping the local public hospital through donations. The hospitality industry is showing signs of recovery after the effects of the pandemic, in Honduras occupancy rates are increasing, hoping to reach pre-pandemic levels in the next two years. This plan even with conservative numbers and considering lower than average occupancy rates, proves that this type of venture can be successful in its goal of building a profitable business while fulfilling a philanthropic mission.
1. Company Description 1
1.1. Mission 2
1.2. Vision 2
1.3. Values 2
1.4. Objectives 3
1.4.1. General 3
1.4.2. Specific 4
1.5. Key Success Factors 5
1.6. Brand and product overview 7
2. Business Model Analysis 10
2.1. Value Proposition 11
2.2. Customer Segment 12
2.3. Customers Relations and Channels 13
2.3.1. Promotion Channels 13
2.3.2. Sales Channels 14
2.4. Key Activities 14
2.5. Key Partners 16
2.6. Revenue Streams 17
3. Market & Competition Analysis 18
3.1. Industry Overview 18
3.1.1. Economic Impact of Tourism 20
3.1.2. Means and purpose of travel 21
3.1.3. Impact of the Pandemic on the Global Tourism Industry 21
3.2. The hospitality industry in Honduras 23
3.2.1. Tourists’ arrivals in Honduras 24
3.2.2. Trends of the sector 26
3.2.3. Occupancy Rates in Honduras 28
3.3. Competition Analysis 29
3.3.1. The competition 30
4. Strategy & Company’s Position 35
4.1. Company Position 35
4.2. Strategy 36
4.2.1. Competitive Advantage 36
4.2.2. Corporate Social Responsibility 37
4.3. Marketing Mix 39
4.3.1. Product 39
4.3.2. Product Portfolio 40
4.3.3. Price 42
4.3.4. Place 43
4.3.5. Network of Service Providers 44
4.3.6. Promotion 46
5. Management & Organizational Structure 48
5.1. Hierarchy and Functions 48
6. Financial Statements 50
6.1. Startup Expenses 50
6.2. Sales Forecast 52
6.3. Total Income Forecast 53
6.4. Wage and Salaries 54
6.5. Donations Forecast 55
6.6. Total Expenses 56
6.7. Income Statement 57
6.8. Cash Flow Statement 58
7. References 59
8. Appendix 61
8.1. Legal Constitution Tool 61
8.2. Boutique Hotel Startup Costs 62
8.3. Amortization 66
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