| 研究生: |
劉律君 Liu, Lu-Chun |
|---|---|
| 論文名稱: |
使用者參與以及GAI治理 User Participation and GAI Governance |
| 指導教授: |
杜雨儒
Tu, Yu-Ju |
| 口試委員: |
杜雨儒
Tu, Yu-Ju 周世俊 Chou, Shih-Chun 洪智鐸 Hong, Chih-Duo |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 資訊管理學系 Department of Management Information System |
| 論文出版年: | 2026 |
| 畢業學年度: | 114 |
| 語文別: | 英文 |
| 論文頁數: | 57 |
| 中文關鍵詞: | 生成式人工智慧 、使用者參與 、Buy-In 理論 、GAI治理 、任務科技配適 |
| 外文關鍵詞: | Generative AI, User Participation, Buy-In Theory, GAI Governance, Task-Technology Fit |
| 相關次數: | 點閱:61 下載:0 |
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生成式人工智慧(Generative Artificial Intelligence, GAI)逐漸成為組織日常工作中的重要工具。因GAI 具有高度易用性與跨任務應用特性,員工能夠快速將其運用於文件撰寫、資料整理、內容生成與決策輔助等工作。然而,這也使治理風險更容易發生在日常使用過程中,例如使用者可能在提示詞中輸入敏感或機密資訊,或在未充分查證的情況下採用看似合理但實際錯誤的生成內容。因此,GAI 治理不應只依賴由上而下的規範或系統端限制,也需要建立能夠配合實際工作流程的風險管理作法。
本研究以 Buy-In 理論與任務科技配適觀點為基礎,探討使用者參與如何影響 GAI 治理績效。研究模型將「與業務契合之幻覺風險管理」與「與業務契合之隱私風險管理」作為中介機制,並進一步納入 GAI 任務類型,包括效率導向與創新導向任務,作為調節變數,以檢驗不同使用任務情境是否會影響治理關係。
本研究採問卷調查法,以具有 GAI 工作使用經驗之職場工作者為研究對象,最終取得 149 份有效樣本。研究結果顯示,使用者參與對 GAI 治理績效具有顯著總效果,且能顯著促進兩類與業務契合之風險管理機制。同時,與業務契合之幻覺風險管理與隱私風險管理皆能顯著提升 GAI 治理績效。中介分析結果進一步指出,使用者參與主要是透過上述風險管理機制間接影響治理績效;相較之下,GAI 任務類型的調節效果未獲統計支持。
本研究的主要貢獻在於將 Buy-In 理論應用於 GAI 治理情境,說明使用者參與的價值不僅在於提升使用者對治理規範的理解與接受度,更在於協助組織把抽象的治理原則轉化為可執行、且能融入工作流程的風險管理機制。實務上,組織在制定 GAI 使用規範時,應納入使用者的實際經驗,進一步設計可落實的輸出驗證流程與資料保護作法。
As Generative Artificial Intelligence (GAI) becomes embedded in organizational work, governance risks increasingly arise from everyday user–model interactions. Employees may disclose sensitive information in prompts or use fluent but inaccurate outputs in work processes. Therefore, GAI governance requires not only top-down rules, but also risk management mechanisms aligned with actual workflows.
Drawing on Buy-In Theory and Task-Technology Fit (TTF), this study examines how User Participation influences GAI Governance Performance through Business-Aligned Hallucination Risk Management and Business-Aligned Privacy Risk Management. It also tests whether GAI Activity Type, including efficiency-oriented and innovation-oriented activities, moderates these relationships. Based on 149 valid survey responses from workforce members with GAI usage experience, the results show that User Participation significantly enhances both risk management mechanisms, which in turn improve GAI Governance Performance. The mediation analysis indicates an indirect-only mediation pattern, while the moderating effects of GAI Activity Type are not statistically supported.
This study extends Buy-In Theory to the GAI governance context by showing that user participation contributes to governance not only through users’ understanding of governance requirements, but also through the development of practical, workflow-aligned risk management mechanisms. The findings also suggest that organizations should incorporate user experience when designing GAI usage guidelines, verification procedures, and data protection practices.
CHAPTER 1. Introduction 1
1.1 Research Background and Motivation 1
1.2 Research Objectives and Research Questions 4
CHAPTER 2. Theoretical Background 6
2.1 Generative AI Governance Challenges 6
2.2 User Participation and Buy-In Theory 9
2.3 Business-Aligned GAI Risk Management 13
2.4 Task-Technology Fit and GAI Activity Type 16
2.5 Research Constructs 18
2.6 Hypotheses Development 19
CHAPTER 3. Research Methodology 26
3.1 Research Design 26
3.2 Research Subjects, Sampling, and Data Collection 27
3.3 Research Variables and Measurement 28
3.4 Questionnaire Design and Data Quality Control 33
3.5 Data Analysis Methods 35
CHAPTER 4. Data Analysis and Results 39
4.1 Sample Characteristics 39
4.2 Reliability and Validity Analysis 39
4.3 Correlation Analysis 41
4.4 Hypothesis Testing Results 42
4.5 Summary of Results 44
CHAPTER 5. Discussion and Conclusions 46
5.1 Discussion of Findings 46
5.2 Theoretical and Practical Implications 47
5.3 Limitations and Future Research 50
5.4 Conclusion 52
References 53
Appendix 57
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全文公開日期 2031/06/23