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參考書目

（一）書籍

（1）許士軍著，現代行銷管理，（台北：自版，民國六十八九月修訂版）。

（2）顏伯勤著，廣告學，（台北：三民書局，民國七十年六月）。

（3）蔡蜂霖編譯，審計學原理，（台北：三民書局，民國七十年八月）。

（4）陳若桓譯，美國法律二十講，（香港：今日世界出版社，1977年12月二版）。

（5）Welsch, Glenn A., Zlatkovich, Charles T. and. Harrison, Walter T. JR., Intermediate Accounting, (Richard D. Irwin, Inc., 1979)

（6）AICPA, Code of Professional Ethics, (New York: AICPA,1974)

（二）期刊

（1）陳一騏，“中華民國現代化會計師制度之建立”，稅務旬刊發行一千期紀念論文集，（台北：稅務旬刊社，民國六十九年），P.125.

（2）Bloom, Paul N., ”Advertising in the Professions: The Critical Issues”, Journal of Marketing, (July, 1977), PP. 103-110.

（3）Block, Max., “Any Limits to “Marketing”CPA Services?” The CPA Journal, (August, 1980), PP. 35-40.

（4）Carver, M. Robert., King, Thomas E. and Label, Wagne A., “Attitudes Toward Advertising By Accountants”, Finance Executive, (October, 1979), PP. 27-32.

（5）Cohen, Dorothy., “Advertising & The Fist Amendment”, Journal of Marketing, (July, 1978), PP. 59-68.

（6）Danos, Paul. and Shields, David., “Referrals from Bankers and Attorneys”, The CPA Journal, (May, 1981), PP.13-19.

（7）Darling, John R., “Attitudes Toward Advertising By Accountants”, The Journal of Accountancy, (February, 1977), PP. 45-51.

（8）Dixon, B. R. and Taylor, D.B., “Advertising-Attitudes and Reactions of New Zeland Accountants”, The Accountants’ Journal, (October, 1979), PP. 337-340.

（9）Dupuy, Georga M., “The Direct Solicitation Issue”, The Journal of Accountancy, (October, 1980) ,PP.84-94.

（10）George, WillianR. and Solomon, Paul J., “Marketing Strategies for Improving Practice Development”, The Journal of Accountancy, (February, 1980), PP. 79-84.

（11）Hanggi, Gerald A., “Media Advertising as a Practice Development Tool”, The Journal of Accountancy, (January, 1980), PP. 54-58.

（12）Hickman, James R., “A Marketing Plan for CPA Firms”, The CPA Journal, (July, 1978), PP. 35-37.

（13）Keane, John G., “The Marketing Perspective: The CPA’s New Image”, The Journal of Accountancy, (January, 1980), PP. 60-66.

（14）Mashiter, David., ”Advertising-A Legitimate Means of Attracting Business”, The Accountant, (October, 1976), P.428.

（15）“News Report-Professional”, The Journal of Accountancy, (May, 1979), P.7.

（16）Ostlund, A. C., “Advertising-in the Public Interest?”, The Journal of Accountancy, (January, 1978), PP. 59-63.

（17）Price, J. C., “Ethics Update-A Conversation with Bod McNeese”, The Ohio CPA, (Winter, 1980), PP. 23-27.

（18）Schwersenz, Jack., “Marketing Your Services”, The CPA Journal, (October, 1979), PP. 11-15.

（19）Sellers, James H. and Solomon, Paul J., “CPA Advertising:Opinions of the Profession”, The Journal of Accountancy, (February, 1978), PP. 70-76.

（20）Shimp, Terence. and Dyer, Robert., “How the Legal Profession Views Legal Service Advertising”, Journal of Marketing, (July, 1978), PP. 74-81.

（21）Smith, Bradford E., “Reaching the Public: The CPA’s New Image”, The Journal of Accountancy, (January, 1980), PP. 47-52.

（22）Smith, Robert E. and Meyer, Tiffany S., “Attorney Advertising:A Consumer Perspective”, Journal of Marketing, (Spring, 1980),PP. 56-64.

（23）The CPA Letter, ”Rules of Ethics-Encroachment, Advertising and Solicitation”, The Accountants Digest, (September, 1979), P.37.

（24）Whitsell, Gary M., “The Marketing of Service” Journal of Marketing, (July, 1976), PP. 81-82.

（25）Wood, Thomas D. and Ball, Donald A., “New Rule 502 and Effective Advertising by CPAs”, The Journal of Accountancy, (June, 1978), PP. 65-70.

（26） Zuckert, Donald M., “Think About Your Advertising Program”, The CPA Journal, (October, 1977), PP. 11-13.

（三）未出版著作

（1）劉杉涼，會計師職業道德之研究，政冶大學會計研究所碩士論文，民國六十六年。（2）呂惠民，我國會計師簽證制度之研究，東吳大學會計研究所碩士論文，民國六十八年。

（3）陳耀連，現代審計成長與專業會計師制度之研究，政治大學會計研究所碩士論文，民國六十六年。

（4）鍾保敏，會計師職業專業化之研究，政治大學會計研究所碩士論文，民國六十八年。

（5）蔡揚宗，我國會計師從事管理顧問服務的可行性研究，政治大學會計研究所碩士論文，民國六十七年。

（四）法令

（1）會計師法

（2）中華民國會計師職業道德規範

（3）台灣省及台北市會計師公會會員收取酬金標準