本研究透過探討太陽能產業策略聯盟新議題-合資現象，剖析太陽能產業之個案公司雙方在合資前、合資中、合資後的企業本質變異，以及外部成長發展策略。
研究手法主要透過4C模型分析合資如何間接促成隱性效益，進一步推導合資策略如何替企業創造差異化的價值，特別是品牌價值的提升，並分析如何透過合資創造綜效，以累積擴散外溢效應，增加未來動態競爭關係的籌碼。
因4C模型是以顧客需求導向為中心，以此構面分析，將能克服企業的本質侷限。而將品牌價值納入競爭態勢對企業發展，可在競技場的宏觀構面瞭解產業競爭態勢，更能讓本研究通盤剖析企業決策的意涵與邏輯，並給出企業如何創造長期競爭優勢的結論與建議。

The study applies a methodology that mainly uses the 4C model to analyze how the joint venture indirectly delivers the implicit benefits, reason how the strategic joint venture creates differentiated value for the company, especially concerning the enhancement of the brand value, and analyze how the joint venture creates synergy that generates spillover effect. Moreover, the 4C model is customer-oriented, which makes the analysis less company-centric.
The purpose of the study is to understand the competition in an industry by including the brand value in the competitive analysis, provide a comprehensive analysis of the content and logic of the enterprise's decision-making.
In the conclusion, this study suggests how a company can create a long-term competitive advantages.

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三、網頁資料
1. MBAlib，合資，上網日期107年03月10日，檢自：http://wiki.mbalib.com/wiki/合資
2. Deloitte, A study of Joint Ventures, 2010, from: https://www2.deloitte.com/content/dam/Deloitte/fr/Documents/finance/Publications/Etude_Joint_Venture_juillet%202010.pdf