| 研究生: |
阮伯欣 Nguyen Ba Han |
|---|---|
| 論文名稱: |
先前使用經驗如何形塑企業內部AI聊天機器人的後續使用判斷:科技意會觀點之個案研究 How Prior Experience Shapes Subsequent Use of an Enterprise Task-Oriented AI Chatbot: A Technology Sensemaking Case Study |
| 指導教授: |
許牧彥
Hsu, Mu-Yen |
| 口試委員: |
柯玉佳
Ko, Yu-Chia 洪光宗 Hung, Guang-Chu |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 科技管理與智慧財產研究所 Graduate Institute of Technology, Innovation and Intellectual Property Management |
| 論文出版年: | 2026 |
| 畢業學年度: | 114 |
| 語文別: | 中文 |
| 論文頁數: | 99 |
| 中文關鍵詞: | 科技意會 、企業內部AI聊天機器人 、任務導向型聊天機器人 、條件性採納 、質性個案研究 |
| 外文關鍵詞: | Technology sensemaking, Internal enterprise AI chatbot, Task-oriented chatbot, Conditional adoption, Qualitative case study |
| 相關次數: | 點閱:42 下載:1 |
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在台灣企業數位轉型浪潮下,任務導向型AI工具已逐漸導入企業內部,但既有研究較少從使用者過去使用不同科技的經驗出發,探討其如何理解此類工具,以及這些理解如何形塑後續使用判斷。本研究以科技意會觀點為分析架構,採質性單一個案研究設計,以台灣一家軟體企業導入的內部任務導向型聊天機器人為研究場域,訪談十二位具有不同科技使用背景的組織成員,並以主題分析法分析資料。研究發現,使用者會從通用型AI、企業內部系統、客服聊天機器人及工作角色等先前經驗理解新工具,形成對其角色與能力的初步期待,而不同使用者所重視的面向主要落在互動性、查證性與便利性。使用成效與初始期待不盡相符之後,使用者會調整對工具適用範圍與類別的看法,也會透過查證重新判斷其能力邊界與可信任範圍,使用方式則會是「先查詢,再查證或轉交」的條件性採納。本研究將科技意會理論延伸至企業內部AI聊天機器人的日常使用,補充科技框架來源的討論,並說明先前經驗如何影響使用者對工具的理解與條件性採納判斷。研究結果可供企業規劃內部AI工具導入、說明能力邊界及建立資料治理機制參考。
Amid Taiwan's accelerating digital transformation, task-oriented AI tools are increasingly proliferating within organizations. Yet, little is known about how users draw on prior, heterogeneous technology experiences to interpret such tools and form subsequent usage judgments. Guided by a technology sensemaking perspective, this qualitative single case study examines an internal task-oriented chatbot deployed by a Taiwanese software firm, drawing on semi-structured interviews with twelve employees of varied technology backgrounds, which were analyzed using thematic analysis. Results indicate that users primarily draw on four sources of prior experience: general purpose AI, internal enterprise systems, customer service chatbots, and work role experience, to form initial role expectations, engendering three interpretive orientations: interaction-oriented, verification-oriented, and convenience-oriented. As users interacted with the tool, these expectations reveal varying gaps, prompting users to circumscribe the tool's scope, reclassify its category, and engage in verification, thereby recalibrating its capability boundaries and trustworthiness. Rather than acceptance or rejection, users converge on a conditional pattern of "querying first, then verifying or redirecting." The study extends sensemaking theory to everyday internal AI use, elucidates the sources of technological frames, and links prior experience to tool understanding and conditional adoption judgments. Practically, the findings inform enterprise approaches to tool rollout, capability disclosure, and the design of governance mechanisms.
摘要 II
Abstract III
圖次 VI
表次 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 3
第三節 研究流程 5
第二章 文獻探討 7
第一節 聊天機器人 7
第二節 科技意會觀點 14
第三節 科技經驗 19
第四節 文獻缺口 25
第三章 研究方法 27
第一節 研究設計 27
第二節 個案介紹 28
第三節 研究對象 32
第四節 資料蒐集方法 34
第五節 資料分析法 37
第四章 研究發現 41
第一節 經驗參照 42
第二節 意會調整 56
第三節 條件性採納 65
第四節 本研究發現 73
第五章 研究討論 79
第一節 先前使用經驗 79
第二節 後續使用判斷 82
第六章 結論與建議 86
第一節 結論 86
第二節 研究貢獻 87
第三節 研究限制 91
第四節 未來研究方向 91
參考文獻 93
附錄一 98
附錄二 99
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