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| 研究生： |
陳怡如 Chen, Sabina |
|---|---|
| 論文名稱： |
健康人生生技事業營運企劃書 Healthy Life Inc. Business Plan |
| 指導教授： |
何小台
Ho, Chester S. |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 101 |
| 語文別： | 英文 |
| 論文頁數： | 27 |
| 中文關鍵詞： | 生技事業 、營運企劃書 |
| 相關次數： | 點閱：206 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
The vitamin supplement industry is expected to grow by 4% a year through 2015 according to the Nutrition Business Journal (NBJ), with the vitamins and sports segments expected to grow even quicker.
Healthy Life Inc. is an e-commerce nutrition supplemental company designed to become the market leader in Web based sales of naturopathic and homeopathic nutritional supplements. The company is located in Taipei, Taiwan. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. Most of the dot-coms failed because of too easy access to capital and unproven business models with no true revenue streams. Healthy Life Inc. will overcome these problems with an easy-to-use website and an efficient distribution system.
In the next three years, Healthy Life Inc. intends to create to create an icon e-commerce brand through laser-focused marketing and will grow to $319,000 in revenue.
Executive Summary 1
1. The Business 2
1.1. Business Plan 2
1.2. Vision statement 2
1.3. Mission statement 2
1.4. Company Management 3
1.5. Key success factors 3
1.6. Business Model 5
2. Strategy 6
2.1. Business Strategy 6
2.2. Pricing Strategy 6
2.3. Product Strategy 7
2.4. Promotion Strategy 7
2.5. Place and Chanel Strategy 8
3. Marketing 9
3.1. Marketing Analysis 9
3.2. Market Segmentation 11
3.3. Competitor Analysis 14
3.4. SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis 15
4. Financial Plan 16
4.1. Financial Assumption 16
4.2. Sales Forecast 16
4.3. Investment Requirement 17
4.4. Income Statement 19
4.5. Breakeven Point 20
4.6. Cash Flow 21
4.7. Balance Sheet 23
4.8. Ratio 24
References 25
Appendix 26
1. Briefel RB, Sempos CT, eds. 1992. Dietary methodology workshop for the third National Health and Nutrition Examination Survey. National Center for Health Statistics. Vital Health Statement [4] 27:1-108.
2. McDowell MA, Briefel RR, Warren RA et al. 1990 The Dietary Data Collection (DDC) system: an automated interview and coding system for NHANES III. Proceddings of the Fourteenth National Nutrient Databank Conference. Ithaca, NY: CBORD Group, Inc.
3. Blue, J.G. and J.A. Lombardo. 1999. Steroids and steroid-like compounds. Clinics in Sports Med. 18:666-689
4. Heimbach JT. 2001. Using the national nutrition monitoring system to profile dietary supplement use. J Nutr 1314 Suppl:1335S-8S.
5. Radimer K, Bindewald B, Hughes J, Ervin B, Swanson C, Picciano MF. 2004. Dietary supplement use by US adults: Data from the National Health and Nutrition Examination Survey, 1999-2000. Am J Epidemiol 160(4):330-49.
6. Briefel RR, Johnson CL. 2004. Secular trends in dietary intake in the United States.. Annu Rev Nutr 24:401.
7. Klein RJ, Schoenborn CA. 2001. Age adjustment using the 2000 projected U.S. population. Healthy people 2010 Stat Notes (20):1-10.
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