隨著電競產業與高科技耐久財市場快速發展，電競滑鼠、鍵盤、耳機等周邊產品之消費價值已不再僅限於產品功能與使用壽命，而是同時涉及操作表現、技術規格、品牌形象、社群認同與玩家自我形象等多重因素。相較於傳統耐久財多因產品損壞或功能衰退而產生置換需求，電競周邊產品的置換決策更可能受到心理性過時、技術性過時、未來科技進步預期與社群影響等因素。因此，本研究以「電競周邊產品置換行為研究」為主題，探討影響消費者產品升
級意願、品牌轉換意願與置換時間傾向之關鍵因素。
本研究採問卷調查法進行資料蒐集，研究對象為曾使用或持有電競周邊產品之消費者，共回收200份有效問卷。研究變數包含心理性過時恐懼、經濟性過時恐懼、技術性過時恐懼、預期科技進步速度、預期科技進步幅度、社群影響力、職業選手示範影響、相對持有時間比與現有設備滿意度；依變數則包含產品升級意願、品牌轉換意願與置換時間傾向。本研究使用JASP 英文版作為統計分析工具，進行因素分析、信度分析與多元線性迴歸分析，以檢驗各研究
假說。
研究結果顯示，各構面量表整體具有良好之結構效度與內部一致性，且三個迴歸模型皆達顯著水準。
1. 產品升級意願：心理性過時恐懼、技術性過時恐懼、職業選手示範影響與相對持有時間比皆具有顯著正向影響。
2. 品牌轉換意願：預期科技進步速度、社群影響力與現有設備滿意度具有顯著正向影響。
3. 置換時間傾向：心理性過時恐懼、經濟性過時恐懼、技術性過時恐懼與相對持有時間比皆具有顯著正向影響。

With the rapid development of the esports industry and the high-tech durable goods market, the consumption value of esports peripherals, such as gaming mice, keyboards, and headsets, is no longer limited to product functionality and durability. Instead, it is closely associated with gaming performance, technological specifications, brand image, community identification, and players’ self-image. Compared with traditional durable goods, which are often replaced due to malfunction or functional decline, replacement decisions for esports peripherals may be driven by psychological and technological obsolescence, expectations of future technological progress, and social influence. Therefore, this study focuses on replacement decisions for esports peripherals and examines the key factors influencing consumers’ intentions to upgrade products, switch brands, and time replacements.
This study adopted a questionnaire survey method and collected 200 valid responses from consumers who had used or owned esports peripherals. The independent variables include psychological obsolescence fear, economic obsolescence fear, technological obsolescence fear, expected speed of technological progress, expected magnitude of technological progress, community influence, professional player demonstration influence, relative ownership duration ratio, and satisfaction with current equipment. The dependent variables include product upgrade intention, brand switching intention, and replacement timing tendency. JASP was used as the statistical analysis tool to conduct factor analysis, reliability analysis, and multiple linear regression to test the proposed hypotheses.
The results show that the measurement scales have acceptable structural validity and internal consistency, and that all three regression models are statistically significant.
1. Product upgrade intention, fear of psychological and technological obsolescence, influence of professional player demonstrations, and the relative ownership duration ratio showed significant positive effects.
2. Brand switching intention, the expected speed of technological progress, community influence, and satisfaction with current equipment showed significant positive effects.
3. Replacement timing tendency, psychological obsolescence fear, economic obsolescence fear, technological obsolescence fear, and relative ownership duration ratio showed significant positive effects, indicating that perceived obsolescence and approaching one’s subjective replacement cycle may accelerate the replacement decision process.

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