I Executive Summary………………………………………………. 5
Statement of Purpose……………………………………………. 5
Description of Business…………………………………………. 5
Industry………………………………………………………….. 5
Management and Organization………………………………….. 5
Product and Services…………………………………………… 6
Strategies and Goals………………………………………..……. 6
Financial Overview……………………………………………… 6

II The Business

Description of Business……………………………………………..… 8
Name, Status and Business Concept…………………………..… 8
Ownership and Legal …………………………………………… 8 Geographic Sales Area………………………………………..…. 9
Location……………………………………………………….…. 9
Facility ………………………………………………………….. 10

Industry Analysis…………………………………………………….. 11
Industry Description…………………………………………..... 11
Industry Size and Maturity……………………………………... 11
Industry Trends and Factors……………………………...…… 12
Industry Standards………………………………………………. 12
Industry obstacles………………………………………………. 13
Industry opportunities………………………………………….. 14

Market and Competition…………………………………………... 15
Market Description – Size and Target Market …………………. 15
Market Trends………………………………………………… 16
Competition Identification and Main Competitors…………… 17
Market Share …………………………………………………… 20
Market Growth Potential……………………………………… 20
Market Obstacles and Opportunities…………………………… 21

Strategies and Goals……………………………………………..… 22
Long-Range Goals and Strategies ………………………….... 22
Business Objectives and Growth Strategy…………………… 23

Product and Services………………………………………………… 23
Product Description……………………………………………. 23
Product Positioning ……………………………………………. 25
Marketing and Sales…………………………………………………. 27
Marketing Strategy…………………………………………….. 27
Marketing Plan……………………………………………….... 27
Marketing Budget and Advertising Plan……………………….. 28

Management………………………………………………………… 29
Management Team……………………………………………… 29
Key Personnel Responsibilities and Duties…………………….. 30
Key Personnel Incentives………………………………………. 31
Personnel Plan………………………………………………… 32

Operations………………………………………………………...… 32
Operations…………………………………………………… 32
Control & Procedures………………………………………... 34
Supply……………………………………………………… 35
Customer Service Policy……………………………………… 35
Inventory Control……………………………………………… 35
Cash Flow Control…………………………………………….. 36

III Financial Data……………………………………………………. 37
Important Assumptions…………………………………………. 37
Capital Requirements……………………………………….… 38
Repayment…………………………………………………….. 38
Conclusion……………………………………………………… 38

Pro formas…………………...……………………………………… 39
Five Year Pro forma Balance Sheet…………………………….. 39
First-Year Pro forma Income Statement……………………… 41
Breakeven Analysis……………………………………………... 42
Five-Year Pro forma Income Statement……………………….. 43
First-Year Pro forma Statement of Cash Flows……………….... 45
Five-Year Pro forma Statement of Cash Flow………………….. 46

Appendixes……………………………………………………………. 47
Appendix 1……………………………………………………… 47
Rotonda Bello Horizonte Commercial Area
Appendix 2……………………………………………………… 48
Multicentro Las Americas Shopping Center Layout Design
Food Court Photos
Appendix 3……………………………………………………… 50
Multicentro Las Americas’ Food Court Outdoors
Appendix 4 …………………………………………………... 51
Teppanyaki Japanese Restaurant Benchmark Layout Design