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研究生： 紀明瑋
Sieber, Manuel
論文名稱： 商業計劃 : 買一隻蜜蜂
Business plan: buy a bee
指導教授： 吳文傑
Wu, Jack
口試委員: 彭喜樞
Peng, Shi-Shu
劉助
Liu, James
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 44
中文關鍵詞： 蜜蜂 、商業企畫
外文關鍵詞： Bee, Business plan
DOI URL： http://doi.org/10.6814/THE.NCCU.IMBA.026.2018.F08
相關次數： 點閱：186  下載：23 
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    • This business aims to improve the situation of one of the most important human helper: The bees. They are responsible for 80% of our food by providing pollination to the plants. But at the same time, they are in huge danger. The number of insects in Europe declined by more than 70% in the last 27 years. This business will not only help the bees, it will be also run economically well.
    We will improve the diversity of bees in our garden by offer a home for our native bees.
    We will raise awareness for the situation of our insects and what everyone can do at home to give them a help.

    Buy entering a niche market, away from the huge and commercial bee breeder, we can deliver locally made products back to the local market. No long transport, no imported material. We will support the native bees and we will not add a species into our nature. Buy selling bee houses and native bee hives, we can ensure the best economic and ecological approach. And everyone can support this by installing our bumble bee houses in their garden.

    Our business is simple scale to support other regions in Switzerland but also everywhere else in the world.

    Our target: 10% of all garden owner in Switzerland are also the owner of a bumble bee hive.

    1. The Background, Vision, Mission, Objectives and Business Description 1
    1.1. Overview of the Business Opportunity 1
    1.2. Vision of Success 2
    1.3. Mission 2
    1.4. Business Description 2
    1.5. Core values 3
    2. Target Market 4
    2.1. Clients 4
    2.2. Target Market Size 5
    2.2.1. Trends and Environmental Awareness 6
    3. Strategic Framework 7
    3.1. Business Assessment: Strengths & Weaknesses 7
    3.2. Operating Environment
: Opportunities and Weaknesses 8
    3.3. SWOT Analysis 9
    3.4. Industry Attractiveness: Porter Model 10
    3.4.1. Threat of New Entrants 10
    3.4.2. Buyer’s Bargaining Power 11
    3.4.3. Supplier Power 11
    3.4.4. Threats of Substitutes 12
    3.4.5. Industry Rivalry 12
    3.4.6. Synthesis 13
    3.5. Industry Analysis 13
    3.5.1. Sensitivity to Government Regulation 13
    3.5.2. Technological Change 14
    3.6. Competitive Analysis 14
    4. Marketing Plan 16
    4.1. Marketing Objectives 16
    4.2. Product Strategy 16
    4.3. Distribution Strategy 18
    4.4. Price Strategy 18
    4.5. Promotion Strategy 24
    4.6. Sales Plan 25
    5. Operations Plan 27
    5.1. Yearly Operations 27
    5.2. Research and Development 27
    6. Governance and Human Resource Plan 28
    6.1. Governance 28
    6.2. Roles, Responsibilities and Key People 28
    6.3. Human Resource Budget 29
    7. Financial Plan 30
    7.1. Budget 30
    7.2. Projected Profit and Loss Statement
 31
    7.3. Projected Balance Sheet 32
    7.4. Projected Cash Flow Statement 32
    7.5. Net Present Value 33
    7.6. Resource Acquisition 33
    8. References 34

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    PLOS. (2017, October 18). PLOS. Retrieved from More than 75 percent decline over 27 years in total flying insect biomass in protected areas: http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0185809

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