簡易檢索 / 詳目顯示
| 研究生： |
潘雅龍 Pombo, Alonso |
|---|---|
| 論文名稱： |
創立PROTPMS公司的商業企劃書 Business Plan for PROTPMS Inc. |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2016 |
| 畢業學年度： | 104 |
| 語文別： | 英文 |
| 論文頁數： | 79 |
| 中文關鍵詞： | PROTPMS 、TPMS 、胎壓 、感應器 、輪胎安全 |
| 外文關鍵詞： | PROTPMS, TPMS, Tire pressure, Sensors, Tire safety |
| 相關次數： | 點閱：150 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Safety is an issue that concerns everyone worldwide. This issue resulted in the creation of diverse mechanisms and regulations in different industries which try to ensure the wellbeing of users. In the automobile industry, besides the normal norms involving the structure of the vehicles themselves, new regulations are constantly being enforced worldwide related to the safety of tires. After many years of studies, tires were found to be the leading cause for accidents, although due to the role and many alien factors, they could not be directly held responsible for such. Nevertheless, this not fully proven belief changed in the year 2000 with the enactment of the TREAD Act. The TREAD Act laid a new set of rules for the industry. It mandated detailed regulation for the automobile itself as well as the tires. Hence, it opened a new window of opportunity for those willing to invest in an industry, which back in those days, consisted solely of the sale of efficient tires, but not of the safety that could be monitored. As mandated in the Act, vehicle manufacturers must equip 20 percent of their 2006 model year vehicles with Tire Pressure Monitoring Systems (TPMS). The number would increase to 70 percent by 2007 and 100 percent by 2008. Hence, this new market quickly flooded with players, becoming very mature, but now, the original sensors are calling for replacement, and a new frontier has opened.
Foreseeing this opportunity as well as the will to disrupt a market with few innovations, ProTPMS was founded in 2013. From that year onward, the company has successfully created a series of products which have been accepted by the public and recognized for their quality. The company itself has had steady sales since its launch but is far from maximizing its potential. In order to achieve this, a combination of efforts involving intense marketing, higher sales budgets, the creation of a strong sales force, and strategic alliances must be created. Moreover, market expansion must be steady but planned for the short run, since competitors are catching up with technology, which is the company’s advantage. If all this is followed, the company should enjoy the benefits of good profits and obtain a significant market share.
1. Historic Background 1
2. What is TPMS? 5
2.1 Types of TPMS 5
2.1.1 Indirect TPMS 5
2.1.2 Direct TPMS 7
3. TPMS Benefits 12
3.1 Fuel savings 12
3.2 Extended Tire Life 12
3.3 Added Safety 13
3.4 Greenhouse Gas Reductions 13
4. TPMS Market 14
4.1 Adaptable TPMS Systems 14
4.2 OE or Direct Fit TPMS Sensors 14
4.3 Aftermarket Sensors 15
4.4 Porter Five Forces Analysis 19
5. PROTPMS 20
5.1 What is PROTPMS 20
5.2 Mission 20
5.3 Vision 20
5.4 Objectives 21
5.5 Values 21
5.6 Organizational structure 21
5.7 Product Line 23
5.7.1 Retrofit Market Products 23
5.7.2 Aftermarket Products 28
6. Competitor Analysis 33
6.1 CUB 33
6.1.1 CUB TPMS Product line 33
6.1.2 CUB Advantages & Weaknesses 33
6.2 Orange Electronic 34
6.2.1 Orange Electronic TPMS Product Line 34
6.2.2 Orange Electronic Advantages & Weaknesses 35
6.3 Dill 35
6.3.1 Dill TPMS Product Line 36
6.3.2 Dill Advantages and Weaknesses 36
6.4 Schrader International 37
6.4.1 Schrader International TPMS Product Line 37
6.4.2 Schrader International Advantages and Weaknesses 38
6.5 Alligator Ventilfabrik 38
6.5.1 Alligator Ventilfabrik TPMS Product Line 39
6.5.2 Alligator Ventilfabrik Advantages and Weaknesses 39
6.6 VDO 40
6.6.1 VDO TPMS Product Line 41
6.6.2 VDO Advantages and Weaknesses 41
6.7 HUF Beru 41
6.7.1 HUF Beru TPMS Product Line 42
6.7.2 HUF Beru Advantages and Disadvantages 42
6.8 Oro-Tek 43
6.8.1 Oro-Tek TPMS Product Line 43
6.8.2 Oro-Tek Advantages and Weaknesses 43
6.9 Autel US 44
6.9.1 AUTEL US TPMS Product Line 44
6.9.2 AUTEL US Advantages and Weaknesses 45
6.10 Bartec & Ateq 45
6.10.1 Ateq Programming Tools 45
6.10.2 Bartec Programming Tools 45
6.11 Competitor Summary 47
7. Customer Analysis 48
7.1 Retrofit Market 48
7.2 Aftermarket TPMS Sensor 48
8. Marketing Strategy 49
8.1 SWOT Analysis 49
8.1.1 Strengths 49
8.1.2 Weaknesses 50
8.1.3 Opportunities 50
8.1.4 Threats 51
8.2 PROTPMS Marketing Mix 51
8.2.1 Product 51
8.2.2 Price 52
8.2.3 Promotion 52
8.2.4 Place (Distribution) 53
9. Financial Analysis 54
9.1 Revenues 54
9.2 Expenses 55
9.3 NPV Analysis 57
10. WORKS CITED 59
11. Appendix I Figures 64
Ackman, Dan. "Forbes." 02 10 2000. Recall Recall And The Problem With Firestone. 25 October 2015. <http://www.forbes.com/2000/10/02/1002recall.html>.
Administration, National Highway Traffic Safety. "nhtsa.gov." 1 November 2003. Federal Motor Vehicle Safety Standards. 13 November 2015. <http://www.nhtsa.gov/cars/rules/rulings/tirepresfinal/index.html>.
Analytics, Strategy. TPMS Market Update: Indirect Systems Meet TREAD Act Requirements. Industry Report. Boston, 2008. Online Excerpt. 30 October 2015. <https://www4.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=3888>.
AUTEL. About AUTEL US. n.d. 1 September 2015. <http://www.autel.us/Service percent20and percent20Support/about.htm>.
Board, State of California Franchise Tax. C Corporation. 2015. 13 11 2015. <https://www.ftb.ca.gov/businesses/bus_structures/cCorp.shtml>.
Bravo, Rich. TPMS Direct. 2013. 31 October 2015. <http://www.tpmsdirect.com/Huf_TPMS_Sensors_s/1473.htm>.
Bureau, Radiocommunication. International Telecommunication Union. n.d. General Questions. 23 October 2015. <http://www.itu.int/net/ITU-R/terrestrial/faq/index.html>.
Buyer, Tire. Tirebuyer.com. n.d. Online Pubication. 27 October 2015. <http://www.tirebuyer.com/education/tpms>.
Cage, Chuck. Retrofitting And Retaining Tire Pressure Monitoring Systems. 8 October 2010. <http://toolmonger.com/2010/10/08/retrofitting-retaining-tpms/>.
Carley, Larry. "Indirect Tire Pressure Monitoring Systems Making A Comeback On Some Imports." 7 October 2014. Tire Review. 2 November 2015. <http://www.tirereview.com/indirect-tpms-imports/>.
COMMUNICATIONS, JHDAY. John Day's Automotive Electronics. n.d. 30 October 2015. <http://johndayautomotivelectronics.com/tag/direct-tpms-systems/>.
Controls, Products Dill Air. Dill. n.d. 31 October 2015. <http://dillaircontrols.com/dill/category/products/tpms/>.
Damodaran, Aswath. Cost of Capital by Sector US. January 2015. 11 November 2015. <http://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/wacc.htm>.
DIRECT, TPMS. A Brief History of TPMS. 7 11 2011. 26 October 2015. <https://tpmsdirect.wordpress.com/2011/11/07/a-brief-history-of-tpms/>.
Economics, Trading. United States Total Vehicle Sales Forecast. 31 October 2015. 2015 October 2015. <http://www.tradingeconomics.com/united-states/total-vehicle-sales/forecast>.
Electronic, Orange. Orange Electronic. n.d. 30 October 2015. <http://www.orange-electronic.com/en/orange_about_us.html>.
Evaluation, Office of Regulatory Analysis and. "TIRE PRESSURE MONITORING SYSTEM FMVSS No. 138." Publication. 2005. 14 November 2015. <http://www.nhtsa.gov/DOT/NHTSA/Rulemaking/Rules/Associated percent20Files/TPMS-2005-FMVSS-No138.pdf>.
Freescale Semiconductor, Inc. "A Global Solution for Tire Pressure Monitoring Systems." 2014. 28 October 2015. <http://cache.freescale.com/files/sensors/doc/white_paper/TPMSWP.pdf>.
Freescale Semiconductor, Inc. "Freescale Semiconductor." n.d. Freescale.com. 28 October 2015. <http://www.freescale.com/applications/automotive/chassis-and-safety/tpms-technical-article:LPTPMSARTICLE>.
GmbH, ALLIGATOR Ventilfabrik. Company Facts and Figures. n.d. 31 October 2015. <http://www.alligator-ventilfabrik.de/index.php?46cd442cee73c53d8d98e291c653db366c77f90>.
Hawes, James, John Fisher and Todd Mercer. Tire Pressure Monitoring Systems Guide. Mitchel, 2008. 24 October 2015.
Hyundai, Roger Beasley. IMakeNews, Inc. December 2012. Online Article. 29 October 2015. <http://www.imakenews.com/rogerbeasleyhyundai/e_article002589021.cfm?x=b11,0,w>.
Inc., PROTPMS. Protpms. 2013. 27 October 2015. <http://protpms.com/what.php?show=4>.
INC., SEETRON. TPMS Information. n.d. 23 October 2015. < http://www.tp2.co.kr/en/bus-tpms.php>.
International, Schrader. August Schrader. n.d. 31 October 2015. <https://www.schraderinternational.com/Schrader-Past-To-Present/Schrader-History/August-Schrader?sc_lang=en-US-NA>.
Knoema. US Inflation Forecast 2015-2020 and up to 2060, Data and Charts. n.d. 12 11 2015. <http://knoema.com/kyaewad/us-inflation-forecast-2015-2020-and-up-to-2060-data-and-charts>.
Kuther, Thomas. "Elektronik Praxis." 25 February 2009. Reifendruck voll unter Kontrolle. 24 October 2015. <http://www.elektronikpraxis.vogel.de/sensorik/articles/172243/>.
Markel, Gene. TPMS: Tire Pressure Monitoring Service for All Shops. 7 April 2009. 29 10 2015. <http://www.brakeandfrontend.com/tpms-tire-pressure-monitoring-service-for-all-shops/>.
Michelin. FAQ. n.d. 26 October 2015. <http://www.michelinman.com/US/en/help/faq.html#1400578720374>.
Minister Chung, Jung-hwan. "Revisions to the Korean Motor Vehicle Safety Standards (KMVSS)." Ed. Transport and Maritime Affairs The Ministry of Land. Seoul: The Ministry of Land, Transport and Maritime Affairs, n.d.
Morris, Emily Kolinski. "U.S. AUTO INDUSTRY UPDATE ." Automotive Outlook Symposium . Chicago: Federal Reserve Bank of Chicago, 2015. 17.
Moshe Laifenfeld, Timothy J. Talty, Douglas M. Kidd. LOW LINE TPMS: SENSOR ASSOCIATION USING RSSI AND DOPPLER SIGNATURES WITH A SINGLE OR MULTIPLE ECUs. United States: Patent US20150165834 A1. 16 December 2013. Online Publication. 29 October 2015. <http://www.google.com/patents/US20150165834>.
News, ABC. Congress Grills Ford, Firestone Over Tire Tests. n.d. 26 October 2015. <http://abcnews.go.com/US/story?id=95685&page=1>.
NHTSA. "Tire Pressure Rulings." n.d. <http://www.nhtsa.gov/cars/rules/rulings/TirePressure/LTPW4.html>.
Oro-Tek. About Us. n.d. 31 October 2015. <http://www.oro-tek.com/about.php>.
Parts, CUB Genuine. Universal PUR Solutions. n.d. 30 October 2015. <http://www.cubelec.com.tw/tpms-product-en.php>.
Phillips, Sean. About.com. n.d. 31 October 2015. <http://tires.about.com/od/Tire_Safety_Maintenance/a/Aftermarket-Tire-Pressure-Monitoring-Systems.htm>.
Polk, Drew Griffin & James. Firestone tires recall linked to recent deaths. 21 July 2006. <http://edition.cnn.com/2006/AUTOS/07/21/firestone_recall/index.html>.
Rennlist. Porsche TPMS General Information. 09 01 2009. 26 October 2015. <http://rennlist.com/forums/wheel-and-tire-forum/475780-porsche-tpms-general-information.html>.
Runge, Jeffrey W. "U. S. House Of Representatives Testimony." Washington D.C.: NHTSA, 28 February 2002. Document. <http://www.nhtsa.gov/nhtsa/announce/testimony/tread.html>.
Schubert, Dana. Firestone’s Tire Recall. Report. New mexico: Daniels Fund Ethics Initiative, 2011. <http://webcache.googleusercontent.com/search?q=cache:hEAfao5KY7MJ:https://danielsethics.mgt.unm.edu/pdf/firestone percent2520case.pdf+&cd=1&hl=en&ct=clnk&gl=tw>.
Smith, Sarah. Global and China Tyre Pressure Monitoring System (TPMS) Industry Report, 2014-2017. September 2015. <http://www.prnewswire.com/news-releases/global-and-china-tyre-pressure-monitoring-system-tpms-industry-report-2014-2017-300020019.html>.
Staff, Tire Business. Tire Business. n.d. 31 October 2015. <http://www.tirebusiness.com/article/20150528/NEWS/150529925/frost-tpms-aftermarket-to-triple-in-size>.
Swenson, Laura. Proper Tire Inflation Increases Fuel Economy and Reduces Greenhouse Gas Emissions. Final Paper. Berkeley. Berkeley: University of California Berkeley, 2007. Online Publication. 30 October 2015. <http://nature.berkeley.edu/classes/es196/projects/2007final/Swenson.pdf>.
Tahir, Muhammad. Redline Automobile. 23 July 2013. 25 October 2015. <http://redlineautomobile.blogspot.tw/2013/07/tire-pressure-monitoring-system.html>.
Technolgies, Sensata. Sensata Technologies 2014 Anual Report. Attleboro, 2014.
Tiremetrix. "The Return of Indirect TPMS." 9 January 2009. TPMS Blog. 25 October 2015. <http://www.tpmsmanager.com/blog/the-return-of-indirect-tpms/>.
TirePress. Clever tyres – how tyres, TPMS and RFID are combining. 7 March 2014. <http://www.tyrepress.com/2014/03/clever-tyres-how-tyres-tpms-and-rfid-are-combining/>.
Tires, First Choice Wheels and. First Choice Wheels and Tires. 16 December 2012. Online Publication. 26 October 2015. <http://firstchoicewheelsandtires.blogspot.tw/2012/12/tire-pressure-monitoring-system-tpms.html>.
Treat, J.R., Tumbas, N.S., McDonald, S.T., Shinar, D., Hume, R.D., Mayer, R.E., Stansifer, R.L., & Castellan,. Tri-level Study of the Causes of Traffic Accidents: Executive Summary. Contract. U.S. Department of Transportation. Washington DC: NHTSA, 1979.
Tsodhi. Tire Pressure Sensor Replacement Dilemma – Plan and Save Hundreds of Dollars. 8 November 2012. 30 October 2015. <https://autosquad.wordpress.com/2012/11/28/tire-pressure-sensor-replacement-dilemma-plan-and-save-hundreds-of-dollars/>.
USA, Hancook Tire. Functions of Tires. n.d. 25 October 2015. <http://www.hankooktireusa.com/Tech/Functions.aspx?pageNum=2&subNum=4&ChildNum=2>.
USA, Hankook Tire. History of Tires. n.d. 25 October 2015. <http://www.hankooktireusa.com/Tech/History.aspx?pageNum=2&subNum=4&ChildNum=1>.
USA, VDO. Key Information. n.d. 31 October 2015. <http://www.usa.vdo.com/generator/www/us/en/vdo/main/aboutus/keyinformation/keyinformation.html>.
此全文未授權公開