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| 研究生： |
洪櫻純 |
|---|---|
| 論文名稱： |
液晶電視：數位電視的明日之星 LCD TV: Why it is winning the digital TV Race |
| 指導教授： | 吳文傑 |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2008 |
| 畢業學年度： | 96 |
| 語文別： | 英文 |
| 論文頁數： | 48 |
| 中文關鍵詞： | 液晶電視 |
| 相關次數： | 點閱：190 下載：0 |
| 分享至: |
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Due to the worldwide adoption to digital television, many home appliance vendors are investing in liquid-crystal-display television (LCD TV). With the phenomenal potential for the LCD TV market, non-traditional TV vendors are also stepping in. Although there are various ways to view digital content such as set-top box, digital download and others, most consumers choose to buy LCD TV because of its price, price-on-performance and others. This thesis is to prove why people (buyers and sellers) prefer LCD TV over other technologies and how the global market is reacting to this adoption.
By using brainstorming and Porter’s five force analysis, different aspects were considered such as current TV market by vendors and regions, other TV technologies, market drivers, competitive rivals and threats of suppliers, buyers, substitutes and potential entrances. After viewing those perspectives, LCD TV is the right technology at the right time.
Keywords: liquid-crystal display television, LCD TV, TV technology, digital TV
Chapter 1 Introduction 7
1.1 Motivation 7
Chapter 2 Literature Review 9
Chapter 3 Overall TV Introduction 12
3.1 TV History 12
3.2 Worldwide TV market share for Q2 2007 12
Chapter 4 Methodology 9
4.1 Mind mapping 9
4.2 Porter’s five force analysis 9
Chapter 5 Mind Mapping 11
5.1 TV market 11
5.2 Technology 13
5.3 Market Driver 22
Chapter 6 Porter’s 5 Force Analysis for TV Industry 28
6.1 Competitive Rivals 28
6.2 Bargaining power of suppliers 30
6.3 Bargaining power of buyers 33
6.4 Threat of substitute 35
6.5 Threat of potential entrance 36
Chapter 7 Conclusion 45
7.1 Summary 45
7.2 Implication 46
Reference 48
List of Figures
Figure 2.1: Distribution of LCD TV Theses 10
Figure 3.1: Worldwide TV market share for Q2 2007 13
Figure 3.2: TV evolution map 1
Figure 5.1: LCD TV mind mapping 11
Figure 5.2: 2006 Worldwide TV market share by country or region 12
Figure 5.3: 2006 Worldwide TV market share by shipment 12
Figure 5.4: 2006 Worldwide TV market share by technology 16
Figure 5.5: 2006 Worldwide TV technology share by region 17
Figure 5.6: 2006 Worldwide TV technology share region to shipment 18
Figure 5.7: DisplaySearch - worldwide digital television set shipments by technology for 2005 to 2011 19
Figure 5.8: Korea Investment & Securities Co., Ltd.: worldwide TV market forecast for 2005 to 2009 19
Figure 5.9: iSuppli: worldwide digital television set shipments by technology for 2005 to 2009 21
Figure 5.10: Digital television deployment by major country or region 23
Figure 5.11: China handset market share comparison for 2003 and 1st half of 2007 25
Figure 6.1: Porter’s 5 force analysis for TV industry 28
Figure 6.2: Plasma TV shipment share for Q2 2007 29
Figure 6.3: Worldwide LCD TV market share for Q2 2007 32
Figure 6.4: Panasonic’s quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 40
Figure 6.5: LG Electronics’ quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 41
Figure 6.6: Hitachi’s quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 42
Figure 6.7: Philips’ quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 43
List of Tables
Table 2.1: Summary of Theses with “LCD TV” as Keyword 9
Table 5.1: Technology comparison 13
Table 5.2: China LCD TV market share ranking for February to August 2007 25
Table 5.3: China handset market share for 2003 & 1st half of 2007 26
Table 6.1: LCD-TV Bill of Material Cost Example for 30-inch LCD TV 31
Table 6.2: North America LCD TV unit share and growth for Q2 2007 & Q3 2007 34
Table 6.3: Major digital standard and regions 37
Table 6.4: TV Tariff by Countries 39
“Worldwide LCD TV 2007 ~ 2011 Forecast and Analysis: Exploding Units, Flatlined Revenue,” IDC document # 206609, by Eric Haruki, May 2007
“FPTV Market Outlook,” by Deutsche Bank, March 6, 2007
“Quarterly Global TV Shipment & Forecast Report,” DisplaySearch, March 14, 2007
“Television Systems Market Tracker – Q3 2007,” iSuppli, September 2007
“Handset/TV Industry,” Korea Investment & Securities Co. Ltd., February 12, 2007
“液晶電視大商機”, Focus Publishing, November 2006
“LG.Philips LCD Co. LTD Form 6-K (Semiannual Report),” LG.Philips LCD. Co., August 11, 2007
“Digital TV Finds its Groove,” from CIBC World Market Inc., by Rick Schafer and Daniel M. Gelbtuch, October 10, 2003
“Using Multivariate Statistical Analysis on Customer’s Life-style and Purchasing Decision for LCD TV” by Kuei-Ying Chu
“A Study of Digital TV Industry: based on LCD TV Technology” by Hsiu-Chin Yang
“Key Success Factor of LCD TV Industry Analysis” by Hsin-Chung Yang and
“A Study of Key Success Factors for LCD Industry (LCD TV as an example)” by Wen-Kai Chung
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