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| 研究生： |
沈仁傑 Shen, Jack (Jen-Jeh) |
|---|---|
| 論文名稱： |
煙聚雪茄會館營運企劃書 “The Herf Den” Cigar Lounge Business Plan |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
鄭輝培
Cheng, Hui-Pei 彭喜樞 Peng, Shi-Shu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2023 |
| 畢業學年度： | 111 |
| 語文別： | 英文 |
| 論文頁數： | 60 |
| 中文關鍵詞： | 商業計劃 、雪茄 、雪茄店 、雪茄愛好者 |
| 外文關鍵詞： | Business plan, Cigar, Lounge, Cigar enthusiasts |
| 相關次數： | 點閱：189 下載：5 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
This master's thesis presents a detailed business plan for the opening of a cigar lounge, "The Herf Den." The purpose of the business is to provide a comfortable and enjoyable space for cigar enthusiasts to indulge in their passion. The thesis includes an analysis of the current market situation, the purpose of the business, an analytical report, a business model, situational and financial analysis.
The analytical report provides a comprehensive market overview of the cigar lounge industry, encompassing industry analysis, the impact of COVID-19, industry trends, and target market segmentation. The operational plan outlines key aspects such as product selection, suppliers, purchase and inventory strategy, as well as competitor analysis to ensure a competitive edge. The marketing plan encompasses a well-defined pricing strategy, SWOT analysis to identify strengths, weaknesses, opportunities, and threats, a business model canvas to visualize the value proposition, and collaboration opportunities with suppliers and influencers. The report also includes financial operations and statements to assess profitability and sustainability.
Overall, this thesis provides a comprehensive business plan for "The Herf Den" cigar lounge, with detailed analysis and strategies to ensure its success. It serves as a valuable resource for anyone interested in starting a cigar lounge or seeking insights into the industry.
1. Executive Summary 1
2. Business Overview 2
2.1. Mission 3
2.2. Vision 3
2.3. Core Value 4
2.4. Location & Atmosphere 4
3. Market Overview 8
3.1. Industry Analysis 9
3.1.1. Cigar Lounge Industry Analysis 9
3.1.2. Food and Beverage Industry Analysis 10
3.1.3. Bar and Club Industry Analysis 11
3.2. COVID-19 Impact 12
3.3. Industry Trends 14
3.3.1. Bar and Club Industry 14
3.3.2. Cigar Lounge Industry 17
3.4. Target Market 20
3.4.1. Customer Needs 20
3.4.2. Age Range 22
3.4.3. Income Level 22
4. Operational Plan 24
4.1. Products and Suppliers 24
4.1.1. Main Cigar Selections 25
4.1.2. Main Whiskey Selection 27
4.1.3. Main Wine Selections 30
4.1.4. Suppliers 32
4.2. Purchase & Inventory 33
5. Competitor Analysis 35
5.1. Taipei Area Analysis 35
5.2. Direct Competitor 37
5.3. Indirect Competitor 39
5.4. Other Cigar Lounges’ Operating Mode 41
6. Marketing Plan 42
6.1. Pricing Strategy 42
6.2. SWOT Analysis 44
6.3. Business Model Canvas 47
6.4. Promotion & Events 50
6.5. Collaboration 50
7. Financial Operations and Statements 52
7.1. Projected Cost 52
7.2. Projected Profit and Loss 54
7.3. Projected Cash Flow 55
7.4. Scenario Analysis 56
7.4.1. Best Scenario 56
7.4.2. Worst Scenario 57
7.5. Break-Even Analysis 57
8. Conclusion 58
9. Reference 59
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U.S. Census Bureau quickfacts: California. Available at: https://www.census.gov/quickfacts/fact/table/CA/PST045222(Accessed: 21 June 2023).
三級警戒急凍餐飲業營收，加速外送及宅配減緩衝擊. 產業經濟統計簡訊 - 最新消息. (n.d.-a). https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=9072
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比餐飲業更慘！酒吧業營業額只剩8％，有條件開放調酒外帶，能挽回失去的營收嗎？ - 今周刊. 專業財經雜誌新聞網. (2021, June 18). https://www.businesstoday.com.tw/article/category/183027/post/202106180034/
