本案例研究以長跑為例，探討了將穿戴式科技與運動營養結合，提供個人化營養補充指導的應用程式的市場潛力。隨著長跑運動的日益普及，穿戴式裝置已成為追蹤生理數據的重要工具。然而，儘管技術不斷進步，目前尚無應用程式能夠將運動表現數據轉化為直覺且個人化的運動營養補給建議，並幫助跑者了解在特定時間應該服用哪些營養補充劑。本研究旨在探索一款能夠透過收集穿戴式數據來填補個人化運動營養指導空白的應用程式是否對長跑運動員具有吸引力，並探討其背後的市場潛力。

本研究採用定性訪談的方式，對經驗豐富的男女長跑運動員進行訪談，了解他們的跑步經歷、可穿戴設備的使用情況、營養補充的攝取習慣以及對這款數據驅動型運動營養應用程序概念的態度。此外，研究也探討了他們分享相關健康數據和付費訂閱數位服務的意願。

研究結果有望揭示有意義的見解，並凸顯未來應用程式開發的市場潛力。從長遠來看，這個概念可以擴展到跑步之外，並有助於建立更廣泛的數位健康生態系統，為各種運動項目的運動員提供個人化、循證的指導。

This case study investigates the market potential for an app that integrates wearable technology with sports nutrition to provide personalized supplement guidance, using long-distance running as an example. As long-distance running continues to grow in popularity, wearable devices have become essential tools for tracking physiological data. However, despite these technological advancements, there is currently no app capable of transforming performance data into intuitive sports nutrition suggestions and enabling runners to know what supplements should be taken at specific times. This study aims to explore whether an app that could fulfill the current gap for offering personalized sports nutrition guidance by collecting wearable data is attractive to long-distance runners, as well as investigate the market potential behind.

The research employs qualitative interviews with experienced male and female long-distance runners to examine their running experiences, use of wearable devices, supplement consumption habits, and attitudes toward this data-driven sports nutrition app’s concept. It further explores their willingness to share health data and pay for subscription-based digital services.

The findings are expected to reveal meaningful insights and highlight the market potential for future app development. In the long term, this concept could extend beyond running and contribute to a broader digital health ecosystem that supports athletes across various sports with personalized, evidence-based guidance.

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