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研究生： 蘇和
Astorga Solano, Jose B.
論文名稱： 龍碧雅寶農 : 綠色農業專家，社區與農民之友
Lombriabono: helping farmers and communities using green agriculture
指導教授： 蘇威傑
Su, Weichieh
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2015
畢業學年度： 103
語文別： 英文
論文頁數： 41
中文關鍵詞： 蚯蚓堆肥 、廚餘 、紅線蟲
外文關鍵詞： Vermicomposting, Food Waste, Red Worm
相關次數： 點閱：141  下載：5 
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    • 龍碧雅寶農 : 綠色農業專家，社區與農民之友

    Social enterprises are the solution to many of today’s global problems. Although great efforts have been made by nongovernmental organizations and charity, there is still a gap between the world’s most fortunate and less fortunate.
    In Nicaragua two of the biggest issues are malnourishment and waste management. Both reinforced by the amount of poverty in the country. LOMBRIABONO looks to bridge the gap in malnourishment while alleviating waste management in the country.
    LOMBRIABONO will involve the communities of the state of Carazo in waste management. The people of Carazo will recycle food waste and hand it to one of our partners in the markets. They in turn will receive payment in the form of food for their efforts and their waste. We will then collect the food waste, process it and turn it into vermicomposting, which is an organic fertilizer made with the use of red worms that presents many benefits to the soil, crops and overall health of the population, later selling the vermicomposting, vermicomposting tea and red worms to sustain our business model.
    The time is now for our product as people are catching on to the benefits of green agriculture. With the industry being in its embryonic stage, with the proper use of marketing and advertising we will reach thousands of households and bridge that gap caused by poverty all while inspiring other entrepreneurs to start similar ventures.

    1. Introduction 1
    2. Literature Review 3
    2.1. A Social Enterprise 3
    2.2. The Process of Creating a Social Enterprise 4
    2.3. Boundaries of Social Entrepreneurship 4
    2.4. Characteristics of a Social Entrepreneur 5
    2.5. Why the Need for Social Enterprises 6
    2.6. The Problems That Social Enterprises Face 7
    2.7. Business Model of a Social Enterprise 8
    2.8. Examples of Social Entrepreneurship 9
    3. Company Overview 12
    3.1. Purpose 12
    3.2. Mission 12
    3.3. Vision 12
    3.4. Objectives 12
    3.4.1. General 12
    3.4.2. Specific 12
    3.5. Key Success Factors 13
    3.6. Brand and Product Overview 13
    3.7. Logo 14
    3.8. Process of Vermicomposting 14
    3.9. Waste for Food Program 15
    4. Business Model 16
    4.1. Value Proposition 16
    4.1.1. Social Value Proposition 16
    4.1.2. Impact Measures 16
    4.1.3. Customer Value Proposition 16
    4.2. Customer Segments 16
    4.2.1. Customers 16
    4.2.2. Beneficiaries 17
    4.3. Channels 17
    4.4. Revenue Streams 17
    4.5. Key Partners 18
    4.6. Key Activities 18
    4.7. Key Resources 18
    4.8. Cost Structure 19
    4.9. Surplus 19
    4.10. Type of Intervention 19
    5. Marketing Plan 21
    5.1. Market/Competitor Analysis 21
    5.1.1. Market Description 21
    5.1.2. Target Market 23
    5.1.3. Competitor Analysis 24
    5.1.4. Competitive Advantage 24
    5.1.5. Positioning Map 26
    5.2. Marketing Strategy 26
    5.2.1. Product 26
    5.2.2. Pricing 27
    5.2.3. Placement 27
    5.2.4. Promotion 28
    6. Strategic Plan 30
    6.1. External Analysis (Opportunities and Threats) 30
    6.1.1. Porter’s Five Forces Analysis 31
    6.2. Industry Life-Cycle Analysis 33
    6.3. Internal Analysis (Competencies and Competitive Advantage) 33
    6.4. SWOT 34
    6.5. Business Level Strategy 34
    7. Conclusion 36
    Works Cited 37
    Appendix 40

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     Nelson, B. (2012). The Real Definition Of Entrepreneur---And Why It Matters. Forbes.
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     Renjie. (2010, November). unreasonableinstitute.org. Retrieved from 6 Characteristics of Successful Social Entrepreneurs: http://unreasonableinstitute.org/blog/6-characteristics-of-successful-social-entrepreneurs/
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