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| 研究生： |
陳鵬宇 Chen, Peng-Yu |
|---|---|
| 論文名稱： |
延長年長者的生產力：餐食計畫 Enhancing Productivity Life of Seniors in Taiwan - Meal Planning |
| 指導教授： |
劉秀明
Liu, Sandra |
| 口試委員: |
陳春龍
Chen, Samuel 林月雲 Lin, Carol |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2020 |
| 畢業學年度： | 109 |
| 語文別： | 英文 |
| 論文頁數： | 45 |
| 中文關鍵詞： | 健康社區 、食物浪費的減少 、中央廚房 、長照系統 、預防及延長生產力 |
| 外文關鍵詞： | Healthy community, Eduction of food waste, Central kitchen, Long-term care system, Prevention and prolongation of productivity |
| DOI URL： | http://doi.org/10.6814/NCCU202101767 |
| 相關次數： | 點閱：235 下載：0 |
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| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
With the advent of global pandemic from COVID-19, Taiwan experienced a population decline for the first time as the nations has recorded more deaths than births in the first six months of the year 2020. The business model was created to respond to the anticipated super-aged society in Taiwan and align to the policy of long-term care systems under government’s guidance. We’re not trying to avoid the disease and illness nor offering the day caring institutions like beadhouse and nursing home. Instead, the goal is to prolong the healthy lifestyle and their productivity after people retire from work and help them reconnect to the societies through designed activities, and reshape their habits and behaviors. The ultimate direction is to form a healthy community for seniors through a series of meal planning and collaborate with others to support themselves rather than rely on their children.
1. Executive Summary 1
2. Company Description 2
2.1. Business concept 2
2.1.1. Market offering 3
2.1.2. Target market 4
2.1.3. Benefits 4
2.1.4. Position 6
2.2. Company overview 6
2.2.1. Name and logo 8
2.2.2. Vision 9
2.2.3. Mission 9
2.2.4. Goal of the business 9
3. Business Model Analysis 10
3.1. Value proposition 11
3.2. Customer Segments 12
3.3. Channels 13
3.4. Customer relationships 16
3.5. Revenue stream 16
3.6. Key resources 16
3.7. Key activities 17
3.8. Key partners 17
3.9. Cost structure 18
4. Market and Competition Analysis 19
4.1. Industry structure 22
4.2. External analysis 23
4.3. Competitor analysis 24
4.5. Business strategy 26
4.6. Business key success factors 27
5. Strategy and Company’s position 29
5.1. Goals 31
5.2. Target audience 33
5.3. Selling position 33
6. Management and Organization Structure 35
6.1. Service layout 36
6.2. Client selection 37
6.3. Feedback management 38
6.4. Content creation 39
6.5. Organization management 40
7. Financial statements 41
7.1. Operational expenses 42
7.2. Operating capital 42
7.3. Revenue 42
7.4. Forecast for income statement 43
8. Conclusion 44
9. Reference 45
1.https://www.worldometers.info/demographics/taiwan-demographics/
2.https://www.worldometers.info/world-population/taiwan-population/
3.https://worldpopulationreview.com/countries/taiwan-population
4.https://en.wikipedia.org/wiki/Demographics_of_Taiwan#Age_structure
5.https://en.wikipedia.org/wiki/List_of_countries_by_median_age
6.https://www.cia.gov/library/publications/the-world-factbook/fields/343rank.html
7.https://focustaiwan.tw/society/202008180025
8.http://www.tagg.org.tw/DOWN/雜誌/5-3-全文/5-3-1綜論-范光中-p149-168.pdf
9.https://www.airitilibrary.com/Publication/alDetailedMesh?docid=10232141-200106-20-3-192-201-a
10.http://mgtr.cm.nsysu.edu.tw/Upload/Journal/44/22047/633498395280468750.pdf
11.http://pic.mygonews.com/pdf/upload_newsPdf/c/0/6/b/c1aa90fb06b4472d6882bf37bc63ecf3.pdf
12.https://www.ndc.gov.tw/en/Content_List.aspx?n=8B1CBD7CC339BD0B
13.Review all-inclusive care system of aged society by Ji-Qing Zhang
14.https://www.statista.com/outlook/374/100/online-food-delivery/worldwide
15.http://statisticstimes.com/economy/projected-world-gdp-ranking.php
16.https://www.misfitsmarket.com
17.https://www.ijhpm.com/article_3706_277bd43705e6f97f35c2113cce8288f8.pdf
18.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7533198/
19.https://www.mohw.gov.tw/cp-4350-46708-1.html
20.https://1966.gov.tw/LTC/cp-3635-42393-201.html
21.https://1966.gov.tw/LTC/cp-3981-38770-201.html
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