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研究生： 吳柏其
Wu, Peter
論文名稱： 商業企劃: 在澳洲成立安全監控之系統整合公司Business
Plan for establishing a security system integration business in Australia
指導教授： 連賢明
Lien, Hsien Ming
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2011
畢業學年度： 99
語文別： 英文
論文頁數： 78
中文關鍵詞： 安全監控之系統整合公司
外文關鍵詞： security system integration business in Australia
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    • 商業企劃: 在澳洲成立安全監控之系統整合公司

    1.0 Executive summary……………………………………..............1
    1.1 The business identity and positioning……………………….1
    1.2 Business goals of the establishment…………………………2

    2.0 Introduction of a security system………………………………4
    2.1 Focus on video surveillance…………………………………5
    2.2 Vertical market introduction…………………………………9

    3.0 Industry (External) study………………………………………11
    3.1 Australian geography………………………………………..11
    3.2 Study on the Taiwanese security manufacturing market as a source of product………………………………………………………...22
    3.2 Study on the Australian video surveillance market………….20
    3.2.1 Market size……………………………………………20
    3.2.2 Trend…………………………………………………..21
    3.2.3 Market analysis………………………………………..23
    3.2.4 Code of use……………………………………………31
    3.2.5 Business Location selection…………………………...32

    4.0 Business environment analysis………………………………….36
    4.1 Ideal customers profile analysis……………………………...36
    4.2 Competitive advantage (5 force analysis) …………………...36
    4.3 The 5th force - Analysis on competing companies in Australia……………….. ………………………………………40

    5.0 Corporate (Internal) analysis & strategy…………………….....45
    5.1 Milestones………..……………………………………………45
    5.2 Marketing strategy…………………………………………….46
    5.3 Marketing components………………………………………..48
    5.4 Sales strategy …………………………………………………54
    5.5 Supply management…………………………………………..59
    5.6 Human resources……………………………………………...60
    5.7 Information system……………………………………………63

    6.0 Financials…………………………………………………….…….64
    6.1 Startup funding………………………………………………...64
    6.2 Breakeven point analysis………………………………………65
    6.3 Working capital for equipment purchasing………….....……...66
    6.4 Projected income statement……………………………………67
    6.5 Balance sheet…………………………………………………..69

    References

    [1] IP Video Market Info, viewed 1st November 2010,
    <http://ipvideomarket.info/report/forecast-ip-video-surveillance-2010-2012-200-
    Percent>

    [2] Geovision Inc official website, viewed 1st November 2010,
    <http://www.geovision.com.tw>

    [3] Vivotek official website, viewed 1st November 2010,
    <http://www.vivotek.com>

    [4] Everfocus official website, viewed 1st November 2010,
    <http://www.everfocus.com>

    [5] Avtech official website, viewed 1st November 2010,
    <http://www.avtech.com.tw>

    [6] Dynacolor official website, viewed 1st November 2010,
    <http://www.dynacolor.com.tw>

    [7] ACTi corporation official website, viewed 2nd November 2010,
    <http://www.acti.com>

    [8] Taiwan Stock exchange official website, viewed 5th November 2010,
    <http://tw.stock.yahoo.com/s/list.php?c=%A6w%A5%FE%BA%CA%B1%B1%A8t%B2%CE>

    [9] IMS Research, Video surveillance and VCA, viewed 8th November 2010,
    <http://imsresearch.com/research-areas/sub-sector-detail.php?cat_id=130>

    [10] ASIAL official website, viewed 8th November 2010,
    < http://www.asial.com.au>

    [11] ADT Australia corporation, viewed 10th November 2010,
    < http://www.adtsecurity.com.au>

    [12] ASM official website, viewed 10th November 2010,
    < http://www.securitymanagement.com.au/the_magazine.php>

    [13] SNP Security, viewed 11th November 2010,
    <http://www.snpsecurity.com.au/>

    [14] Link Security group, viewed 11th November 2010,
    <http://www.linksecuritygroup.com.au/>

    [15] Google search page platform, viewed 15th November 2010,
    <http://www.google.com.tw/>

    [16] Australia Security Expo, viewed 20th November 2010,
    <http://www.securityexpo.com.au/>

    [17] Security industry convergence – bridging the knowledge divide, viewed 21st November 2010, <http://www.assaabloy.com/Global/About_ASSA_ABLOY/Career/Security_industry_convergence.pdf>

    [18] Marketing Management, 12th edition, Philip Kotler and Kevin Lane Keller, Pearson Educational International

    [19] Strategic Management Theory, 8th edition, Charles W.L. Hill and Gareth R. Jones, Houghton Mifflin Company

    [20] First break all the rules: what the world’s great managers do differently, Simon & Schuster, Marcus Buckingham and Curt Coffman, 1999

    [21] Wikipedia information portal, Chatswood information retrieval, viewed 21st November,
    <http://en.wikipedia.org/wiki/Chatswood>

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