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| 研究生： |
簡銘佐 Chen, Mingtso |
|---|---|
| 論文名稱： |
社群網絡與線上社會運動之初探研究 Action online – a preliminary study on social media activism on facebook |
| 指導教授： | 吳筱玫 |
| 學位類別： |
碩士
Master |
| 系所名稱： |
傳播學院 - 國際傳播英語碩士學位學程(IMICS) International Master's Program in International Communication Studies(IMICS) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 107 |
| 中文關鍵詞： | 社群媒體 、政治運動 、政治知識 、政治效應 、社會連結 、社群網絡 |
| 外文關鍵詞： | social media, political activism, political knowledge, political efficacy, social ties, social networks |
| 相關次數： | 點閱：602 下載：148 |
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This study posits that there is a connection between political action online and activism in the real life. In addition, social ties and networks as well as political knowledge and efficacy play an important role in this connection. Causes, an application on Facebook, was selected for analyzed. A mixed method study was conducted, consisting of two stages. In the first stage (quantitative), a survey was utilized to investigate the correlation between activities on Causes and conventional political engagement. A total of 45 responses were gathered using convenience sampling. It was found that there is a strong correlation between action on Causes and conventional political engagement. For example, information retrieval activities are correlated with conventional activism (r=.418, p<.05), and social networking activities are also correlated with conventional activism (r=.661, p<.05). In addition to the survey, intensive interviews (N = 5) were conducted in the second stage (qualitative) to elaborate and clarify the results from the survey as well as to explore new grounds on the significance of ties and networks. Some themes have emerged from the interviews, including motivations for the use of Causes, Causes as an information channel, potential and problems of Causes, online versus offline activism, affiliation and involvement, political knowledge and efficacy as well as ties and networks. Interview findings concluded that the high correlation between online and offline activism is further specified by the interviewees to be an extension of each form of activism, meaning they are complementary rather than identical.
Acknowledgements ii
Abstract iii
Table of Contents iv
List of Tables and Figures vii
CHAPTER 1 INTRODUCTION 1
1.1 An overview 1
1.2 What motivates this study? 3
1.2.1 Positive opinions 4
1.2.2 Negative opinions 4
1.3 Conceptual organization 5
1.4 Problem statement 7
1.5 Background 8
1.5.1 Social networking sites 8
1.5.2 Causes and Facebook 10
CHAPTER 2 LITERATURE REVIEW 14
2.1 Social networking sites 14
2.2 Social network analysis 16
2.2.1 Significance of network analysis 17
2.2.2 Networks & ties 18
2.2.3 Strength of ties and mobilization 20
2.3 Issue information and political knowledge 21
2.4 Issue related political efficacy 23
2.5 Networking, knowledge, efficacy and participation 23
2.6 Theoretical structure 25
2.7 Research questions 26
CHAPTER 3 METHODOLOGY & RESULTS (SURVEY) 27
3.1 Research subjects 27
3.1.1 Proposition 8, its proponents and opponents 27
3.1.2 Selection of subjects 28
3.2 Sampling and questionnaire design 30
3.3 Variables 31
3.3.1 Independent variables 31
3.3.2 Dependent variables 36
3.4 Data analysis 37
3.5 Survey results 37
3.5.1 Demographic data 37
3.5.2 Independent variables vs. dependent variables 40
CHAPTER 4 METHODOLOGY & RESULTS (INTERVIEW) 48
4.1 Background information and new research questions 48
4.2 Results 49
4.2.1 The interviewees 49
4.2.2 Activism on Causes 49
4.2.3 Online vs. offline activism 56
4.2.4 Political knowledge 59
4.2.5 Political efficacy 60
4.2.6 Ties and networks 61
CHAPTER 5 DISCUSSION 67
5.1 Action online and activism in the real life, any differences? 67
5.2 Social media activism, any good? 70
5.3 Knowledge and efficacy 71
5.4 What really influences the level of activism? 74
5.4.1 Personal identity 74
5.4.2 Personal ties, organizational affiliations and political participation 76
5.5 Connection between the quantitative and qualitative results 77
CHAPTER 6 CONCLUSION 79
6.1 Summary of the study 79
6.2 Limitations of the current study 81
6.3 Research potentials 83
REFERENCES 85
APPENDIX A: Questionnaire 90
APPENDIX B: Operationalization of independent variables 96
APPENDIX C: Interview questions 98
LIST OF TABLES
TABLE 1-1 Growth of Social Media 9
TABLE 3-1 Correspondence between Variables and Questionnaire Items 37
TABLE 3-2 Demographic Frequency Distribution 39
TABLE 3-3 Frequency Distribution of General Uses 41
TABLE 3-4 Frequency Distribution of Information Retrieval Activities 43
TABLE 3-5 Frequency Distribution of Social Networking Activities 42
TABLE 3-6 Frequency Distribution of Conventional Activism 45
TABLE 3-7 Correlation Analysis of Variables 47
TABLE 4-1 Basic Information about the Interviewees 49
LIST OF FIGURES
FIGURE 2-1 Theoretical Structure 25
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