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研究生： 洪國注
Hung,Mark
論文名稱： Total Cost Analysis of Channel Flow: A Case of Consignment Store
指導教授： 邱志聖
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營與貿易學系
Department of International Business
論文出版年： 2004
畢業學年度： 92
語文別： 英文
論文頁數： 74
外文關鍵詞： chanel, consignment
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    • This is a case analysis according to the author’s working experience in P&G. This thesis focuses on the consignment stores in the market of home products. The author takes apart the channel functions into eight flows, and uses 4 types of transaction cost to discuss the relationship between manufacturers and retailers.

    Chapter 1. Introduction…………………………………………………...1
    Objective…………………………………………………………….4
    Study Flow…………………………………………………………..5

    Chapter 2. Literature Review……………………………………………..8
    Channel Theory Review…………………………………………….8
    Transaction Cost Theory Review………………………………….10
    Total Cost Analysis…………………………………………...14
    Outsourcing………………………………………………………..22
    The Definition of Channel conflict………………………………..25
    Types of Conflict……………………………………………..25

    Chapter 3. Methodology………………………………………………...27

    Chapter 4. Case Analysis and Proposition Development……………….29
    Introduction for the Case Company………………………………..29
    Case Analysis of Consignment Mode……………………………...35
    Total cost analysis of physical possession……………………35
    Total cost analysis of ownership……………………………...37
    Total cost analysis of promotion……………………………...40
    Total cost analysis of negotiation…………………………….43
    Total cost analysis of risking…………………………………47
    Total cost analysis of financing………………………………49
    Total cost analysis of ordering………………………………..49
    Total cost analysis of payment………………………………..51
    Conclusion…………………………………………………………53
    Proposition Development………………………………………….59

    Chapter 5. Marketing Implications and Limitation……………………..65
    Marketing Implication……………………………………………..65
    Limitations and Future Research…………………………………..67

    Chapter 6. Reference……………………………………………………69

    Figures
    Figure 1-1: Study flow…………………………………………………..7
    Figure 4-1: The allocation of flows in wholesaling model (1)………….30
    Figure 4-2: The allocation of flows in wholesaling model (2)………….31
    Figure 4-3: The allocation of flows in key account model……………...33
    Figure 4-4: The allocation of flows in consignment store model……….34

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