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| 研究生： |
姜琮哲 Chiang, Hank |
|---|---|
| 論文名稱： |
亞太區IC通路商競爭力研究與轉型提案 Competitiveness Analysis of APAC Semiconductor Components Distributors and Transformation Proposal |
| 指導教授： |
劉助
Liu, James |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 37 |
| 中文關鍵詞： | 商競爭力研究 、轉型 |
| 外文關鍵詞： | Competitiveness Analysis, Transformation |
| 相關次數： | 點閱：220 下載：0 |
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While Intel has been the world’s dominant PC Microprocessor maker for over two decades, it has had difficulty penetrating newer processor markets for tablets and smartphones, in which Qualcomm and Samsung are dominant. As a result Intel’s growth has slowed significantly in the last two years, in line with the declining PC shipments. To spur for the future growth, Intel needs to aggressively expand its business to mobile applications.
This paper investigate current business model and incentive program between Intel and its APAC authorized embedded channel partners. Through the analysis, form a holistic distributor transformation strategy to accelerate on scale down initiative.
In this paper, distributors are categorized into three categories. Components focus, system focus, and solution focus distributors. The analysis will focus on their core values and transformation paths to align with Intel’s mobile strategy.
Keywords: Electronic component supply chain, Distributor core value, Distributor incentive program
1. Introduction 1
1.1. Research Motive and Purpose 1
1.2. Methodology & Scope of Analysis 2
1.2.1. Research Methodology 2
1.2.2. Scope of Analysis 3
1.3. Research Flow 4
2. Intel and Embedded System Introduction 5
2.1. Intel Profile 5
2.1.1. History 5
2.1.2. Business Model 6
2.1.3. Competitors 6
2.1.4. Future Growth Engine 7
2.2. Embedded Systems (Intelligent System Devices) 8
2.2.1 Product Characteristics 8
2.2.2 Applications 9
3. Distributor Core Value – Supply Chain Perspective 10
3.1 Electronic Product Supply Chain Framework 10
3.1.1 Logistics 12
3.1.2 Cash Flow 14
3.1.3 Information Flow 15
4. APAC Distributor Business Model Deep Dive 18
4.1 Components Focus Distributor – WPI-TWN, Synnex, Sertek, ASEC 20
4.1.1 SWOT Analysis 22
4.1.2 Conclusions & Recommendations 22
4.2 System Focus Distributor – Tomen, Uniquest, WPI-IND, WPI-SIN, Dragon 24
4.2.1 SWOT Analysis 26
4.2.2 Conclusions & Recommendations 26
4.3 Solution Focus Distributor – Braemac 29
4.3.1 SWOT Analysis 31
4.3.2 Conclusions & Recommendations 31
5. Conclusion - Transformation Proposal 34
5.1 Value Incentive Program 2.0 34
5.2 Design House Program 36
Reference 37
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