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| 研究生： |
孔德華 Kung, Tom |
|---|---|
| 論文名稱： |
電子書閱讀器OEM/ODM事業部計畫書 Business Plan for eBook Reader OEM/ODM Division |
| 指導教授： |
謝明華
Hsieh, Ming Hua |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 62 |
| 中文關鍵詞： | OEM/ODM |
| 相關次數： | 點閱：200 下載：0 |
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電子書閱讀器OEM/ODM事業部計畫書
This business plan is for an OEM/ODM company to launch a new eBook Reader Division targeting on emerging eBook reader OEM/ODM business. Since the success of Amazon Kindle eBook Reader, the industry expect significant growth after 2010 as the technology and platform are mature enough to provide a good feature product to meet consumer’s requirement in portable reading.
The X Company is an OEM/ODM company with a lot of experience in 3C device design and manufacture. Its scale is medium size, much smaller than first tier OEM/ODM companies, like Foxconn and Wistron. However, it still have some bargaining power in some specific category. This business plan is to analysis the market opportunity and build competitive advantages for eBook reader OEM/ODM business.
The plan starts from January 2010 and will create a team for eBook reader OEM/ODM business. With next 4 years, this business division’s target is to achieve 6% market share of global eBook OEM/ODM business and it will generate about 3.7 million USD Net Present Value.
1. Market Background 1
1.1. eBook Reader Introduction 1
1.2. advantage of eBook 3
1.3. eBook Reader Market Size 4
2. Value Chain Analysis 6
2.1. Value Chain Analysis 6
2.2. Panel Module Manufacturer 9
2.3. 3G RF Module 12
2.4. Main Chip 14
2.5. Operation System 17
2.6. Application Software 19
2.7. Publisher 20
2.8. Format/DRM tool 21
2.9. Service Provider 22
2.10. Telecom 24
3. Launch eBook Reader OEM/ODM business 25
3.1. OEM/ODM business introduction 25
3.2. background of X company 28
3.3. SWOT Analysis 30
3.3.1. Strength 30
3.3.2. Weakness 31
3.3.3. Opportunity 32
3.3.4. Threat 33
3.4. build Competitiveness 34
3.4.1. Technology Capability 34
3.4.1.1. R&D Human Resource 34
3.4.1.2. Research Equipment and Tool 36
3.4.1.3. Prototype Product 37
3.4.2. Supply Chain Management 39
3.4.3. Manufacturing Capacity and Flexibility 40
3.4.4. Other Activities to build competitive 41
4. Implementation Plan 43
4.1. Build eBook Business Organization 43
4.2. Action Items 45
4.2.1. R&D training 45
4.2.2. Buy Equipment and Tool 45
4.2.3. Build Prototype Product 45
4.2.4. Approach Customer 45
4.2.5. Negotiate Better Price with Supplier 46
4.2.6. Build Manufacturing capacity 46
5. Financials 47
5.1. Sales Forecast 47
5.2. Research and Development Cost 49
5.3. Depreciation 50
5.4. Income Statement 51
5.5. Net Present Value 52
5.6. Best and Worst Case Analysis 53
6. Conclusion and Risk Assessment 54
1. 郭明錤, 2010年全球電子書閱讀器產業展望, Digitimes
2. Wikipedia, 3G, http://en.wikipedia.org/wiki/3G
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