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| 研究生： |
白莉琳 Marilyn Vanessa Blanco Coto |
|---|---|
| 論文名稱： |
Beacon! 結盟力量大！ Beacon! A real partnership to create a bigger impact |
| 指導教授： |
劉秀明
Liu, Sandra |
| 口試委員: |
林月雲
Lin, Carol 陳春龍 Chen, Samuel |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2020 |
| 畢業學年度： | 108 |
| 語文別： | 英文 |
| 論文頁數： | 46 |
| 中文關鍵詞： | 社會創業 、企業社會責任 、社區投資 、社會外展 |
| 外文關鍵詞： | Social Entrepreneurship, Corporate Social Responsibility, Community Investment, Social Outreach |
| DOI URL： | http://doi.org/10.6814/NCCU202000660 |
| 相關次數： | 點閱：256 下載：5 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
There’s an extensive number of social issues being cared by nonprofit organizations in Costa Rica, the environment created for them to subsist is highly competitive. Beacon! is reaching to them to create real partnerships with common impact goals, the non-profits need new and more sustainable ways to solicit resources.
Beacon! will be the matchmaker between corporate enterprises, its employees and the non-profit organizations in Costa Rica, based on common objectives for social change and community impact, it will lead and transform donations into projects that will reach further and be sustainable in time. Providing a holistic corporate social responsibility consulting package, this consultancy will promote the non-profits on the database for each employee to become an engaged citizen and support with their own time, money and advocacy.
The new generations recognize the role of the nonprofits in society and are looking for effective ways with meaning, mission and the sense of making the world a better place. The enterprises and its employees will get a genuine chance to work towards the causes they support and advocate, mitigating the impact their business create in the Costa Rican society.
1. Executive Summary. 1
2. Company Description. 3
2.1. Business concept. 4
2.1.1. Market offering. 4
2.1.2. Target market. 4
2.1.3. Benefits. 4
2.1.4. Position. 5
2.1.5. Sales & distribution. 5
2.2. Company overview. 5
2.2.1. Name and logo. 5
2.2.2. Vision. 6
2.2.3. Mission. 6
2.2.4. Goal of the business 6
3. Business Model Analysis. 7
3.1. Value proposition. 7
3.2. Customer segments. 8
3.3. Channels. 8
3.4. Customer relationships. 9
3.5. Revenue streams. 9
3.6. Key resources. 11
3.7. Key activities. 13
3.8. Key partners. 14
3.9. Cost structure. 15
4. Market and Competition Analysis. 16
4.1. Industry structure. 16
4.2. External analysis. 16
4.3. Competitor analysis. 19
4.4. Internal analysis SWOT. 21
4.5. Business strategy. 22
4.6. Business key success factors. 22
5. Strategy and Company’s Position. 23
5.1. Goals. 23
5.2. Segmentation. 24
5.3. Target audience. 25
5.4. Selling position. 27
5.5. Marketing mix. 27
6. Management and Organizational Structure. 29
6.1. Service layout. 29
6.2. Non-profit selection. 30
6.3. Client selection. 32
6.4. Individual donor program. 33
6.5. Management of the company. 34
6.6. Feedback management. 35
6.7. Content creation. 35
6.8. Organizational management. 36
7. Financial Statements 39
7.1. Operational expenses. 39
7.2. Operating capital. 41
7.3. Revenue. 41
7.4. Forecast for income statement. 42
References. 45
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Barman, E., 2007. With Strings Attached: Nonprofits and the Adoption of Donor Choice. Nonprofit and Voluntary Sector Quarterly, 37(1), pp.39-56.
Harvard Business Review. 2020. United Way’S CEO On Completely Changing The Way The Charity Raises Money. [online] Available at: https://hbr.org/2018/09/united-ways-ceo-on-shifting-a-century-old-business-model [Accessed March 2020].
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Aedcr.com. 2020. Alianza Empresarial Para El Desarrollo - AED |. [online] Available at: https://www.aedcr.com [Accessed April 2020].
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Rica, C., 2020. Zonaje, Kilometraje Y Viáticos - CGR | Costa Rica. [online] Cgr.go.cr. Available at: https://www.cgr.go.cr/02-consultas/consulta-zon-kilo-via.html [Accessed April 2020].
