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研究生： 梁慧安
Liang, Hui-An
論文名稱： 老年人社群媒體與工作配對應用程式商業企劃書
Li Ho!: Social Media and Job Matching Application for Elderly Adults
指導教授： 吳文傑
Wu, Jack
口試委員: 連賢明
Lien, Hsien-Ming
陳妍蒨
Chen, Yen-Chien
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2022
畢業學年度： 110
語文別： 英文
論文頁數： 40
中文關鍵詞： 老年人 、社群媒體 、工作配對 、社區 、高齡化社會
外文關鍵詞： Elderly adults, Social media, Job matching, Community, Ageing Society
DOI URL： http://doi.org/10.6814/NCCU202200817
相關次數： 點閱：282  下載：0 
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    Aging society is a trend in developing and developed countries. We can see the populations of elderly adults increase year by year. Related issues then occur accordingly. However, lots of issues are too hard to be solved. For example, a shortage of pension cause financial problems for elderly people. Lots of elderly adults live alone until the end of their life. Li Ho! is here for solving these problems.

    Li Ho! is an application designed for elderly adults. In Li Ho!, elderly people can easily make new friends and connect with their old friends. Besides that, the application combines the resource from the government and enterprises which help elderly adults find suitable jobs.

    Elderly people should not be ignored as the weakest group in society. On the opposite, we should pay more attention to them.

    1. Executive Summary 1
    2. Why 3
    2.1. Taiwan Market Research 3
    2.1.1. Problems in Taiwan Market 4
    2.1.2. Opportunities in Taiwan Market 5
    2.2. Japan Market Research 6
    2.2.1. Problems in Japan Market 6
    2.2.2. Opportunities in Japan Market 8
    2.3. the U.S. Market Research 9
    2.3.1. Problems in the U.S. Market 10
    2.3.2. Opportunities in the U.S. Market 12
    3. Who 14
    3.1. Organization Structure 14
    3.2. Target Customers 15
    3.3. Key Partners 15
    3.4. Key Competitors 16
    4. What 17
    4.1. Core Value 17
    4.2. Core Business 17
    4.2.1. Service for Elderly Adults after 65 years old 17
    4.2.2. Service for Middle-aged Adults 18
    4.2.3. Service for Enterprises 18
    4.2.4. Service for Young People 19
    4.2.5. Service for Advertisers 19
    4.2.6. Service for the Government 19
    4.2.7. Service for NPOs and NGOs 19
    4.2.8. Service for Fun Clubs 19
    4.2.9. Pricing 20
    4.2.10. Simulation of Community Functions 20
    4.2.11. Simulation of Job Matching Functions 21
    4.3. SWOT 23
    4.3.1. Strengths 23
    4.3.2. Weaknesses 24
    4.3.3. Opportunities 24
    4.3.4. Threats 25
    5. How 26
    5.1. Marketing Plan 26
    5.2. Milestones 27
    5.3. Financial Plan 27
    5.4. Feature Simulation 32
    6. Business Canvas 35
    7. Conclusion 37

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