本研究著重於「知識」對「由集團設立」之「網站創新」的影響，針對網站創新的「類型」、「啟動者」、與「來源」作研究。本研究將集團之多角化類型分為：１、同業多角化與２、異業多角化，以集團之多角化類型來作為其知識多元程度之代表。另外將網站創新的類型分為：１、多角跳躍型２、專業漸進型；將網站創新的啟動者分為：１、高階２、低階；將網站創新的來源分為：１、原有組織內向整合２、外向學習。

經由對受到國內兩大搜尋引擎（薯蕃藤、奇摩站）推薦和受到專業評薦中文網站之「人間煙火」網站所推薦之「由集團設立之網站」作交集所選出之五個網站訪問分析，和次級資料之收集整理探討後，有如下之發現：由集團設立之網站創新型態會受到其背後集團之多角化類型影響，異業多角化之集團代表其知識廣度較廣，同業多角化之集團代表其知識廣度較窄。而由異業多化集團設立之網站其較能開創出多角跳躍型之創新，由同業多角化之集團設立之網站，其較專注在專業漸進型之創新；而「由集團設立之網站」創新的來源可以分為由原有集團內向整合和外向習習，影響外向學習創新來源的因素為：網站知識的廣度，而影響「由集團設立網站」知識廣度之因素有二：１、原有集團知識廣度２、網站先前之創新類型。當網站背後集團為異業多角化時，因其帶給網站之知識廣度較廣，所以此類網站外向學習知識之吸收能力較強，所以較能有外向學習之創新來源。而當　網站背後集團為同業多角化時，因其帶給網站之知識廣度較窄，所以此類站外向學習之知識吸收能力較弱，所以較無法有外向學習之創新來源；影響網站外向學習創新來源的另一個因素為「網站先前之創新類型」，當網站先前之創新類型為多角跳躍型之創新時，因其提供新的功能，所以它常需要有新知識之輸入，所以這類網站之知識廣度會較廣，因而向外學習吸收新知識之能較強，所以這類網站較能有外向學習之創新來源。而網站原先創新之類型為專業漸進型之創新時，因其原先就專注在原有知識的深化和多面向應用，所以它知識的廣度較窄，因而其向學習吸收之能力較弱，因而較無法有外向學習之創新來源；網站內向整合之創新來源主要受到其原有集團產品或知識可數位化程度的影響。當原有集團之產品即是較可以數位化，這類網站較有內向整合之創新來源，反之則否。多角跳躍型創新之網站，其創新之啟動者多為組織中之高階，創新類型為專業漸進型之網站，其創新之啟動者則多為組織中之低階。

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