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| 研究生： |
涂勉農 Tuteja, Manoj |
|---|---|
| 論文名稱： |
金字塔的底層：能創造財富或者只是海市蜃樓？ Bottom of pyramid : fortune or mirage? |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2011 |
| 畢業學年度： | 99 |
| 語文別： | 英文 |
| 論文頁數： | 154 |
| 中文關鍵詞： | 金字塔 、底層 |
| 相關次數： | 點閱：172 下載：34 |
| 分享至: |
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1 BOP Introduction…...………………………………………………..3
1.1 Why BOP is gaining traction…….……………………..………3
1.2 Objective of BOP research ...…………………………………..5
1.3 Power of Dominant Logic……………………………………...7
1.4 Nature of BOP markets…………………………………..……11
2 BOP Success Stories………………………………………………..24
3 BOP Fallacy……………………………..………………………….27
4 Products and Services for the BOP………………………………….42
5 BOP: A Global Opportunity………………………………………..46
6 The Ecosystem for Wealth Creation……………………………...58
7 Reducing Corruption : Transaction Governance Capacity………69
8 Development as Social Transformation………………………….77
9 CEO reaction to BOP concept……………………………………..88
10 Making it Happen………………………………………………..…88
11 Final Message to Managers……………………………………….107
12 Business Case – BOP Strategy for Mobile phones industry ……..108
13 Annexure -1 (Success Cases)
13.1 Jaipur Rugs
13.2 Casa Bahia
13.3 Cemex
13.4 Hindustan Lever – Lifebuoy Salt
13.5 Hindustan Lever – Iodized Salt
13.6 Jaipur Foot
13.7 Aravind Eye Care
13.8 ICICI Financial Services
13.9 ITC Echoupal
13.10 Voxiva
13.11 E+ Co
1. Prahalad, C.K., The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profit. Wharton Business School, 2004.
2. C.K. Prahalad and Venkat Ramaswamy. The Future of Competition: Creating Unique
Value with Customers. Harvard Business School Press, 2004.
3. Hindustan Lever Limited: Levers for Change. Case study, INSEAD, Fontainebleau, France, 1991.
4. Rama Bij apurkar. “The New, Improved Indian Consumer.” Business World, December 2003.
5. The exchange rate used throughout this case study is: USD $1.00 = Rs 46.
6. www.vision.com—Media Coverage 2002: Enabling the poor to build housing:
7. Pursuing profit and social development together.CEMEX: Homes for the Poor Business case (HBR)
8. Curtis Valerie, “Health in Your Hands: Lessons from Building Public-Private. Partnerships for Washing Hands with Soap, October 2002, globalhandwashing.org/Publications/Lessons_learntPart1.htm.
9. Water and Sanitation Program. “Hand Wash India presentation,” www.wsp.org/english/activities/handwashing/vbehal.pdf, April 28, 2003.
10. India InfoLine, www.indiainfoline.com/comp/vade/mr02.html, March 20, 2003.
11. Fox, Maggie. “Common disinfectant could breed superbugs.” August 19, 1998, www.nutriteam.com/triclo.htm, April 24, 2003.
12. International Council for the control of Iodine Deficiency Disorder, www.iccidd.org.
13. http://www.jaipurfoot.org.
14. www.mossresourcenet.org/amputa.htm.
15. U.S. Centers for Disease Control, cited at www.openroads.org.
16. Master Circular on Branch Licensing, Reserve Bank of India— www.rbi.org.in/index.dll/14?opensection?fromdate=&todate=&s1secid=001&s2secid=1001&storyno=0&archivemode=0.
17. www.icicisocialinitiatives.org.
18. www.openfinancemag.com/spring03/story9.html.
19. www.tcs.com/0_downloads/source/press_releases/200210oct/sbi_ctf.pdf.
20. www.digitalpartners.org/planet.html.
21. www.edev.media.mit.edu/SARI/papers/CommunityNetworking.pdf.