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| 研究生： |
梅莉沙 Alvarado, Melissa |
|---|---|
| 論文名稱： |
培養年輕世代的數位運用能力 Digital literacy for the young generation |
| 指導教授： |
蔡政憲
Tsai, Jason |
| 口試委員: |
陳春龍
Chen, Samuel 黃孝慈 Huang, Hsiao-Tzu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2018 |
| 畢業學年度： | 106 |
| 語文別： | 英文 |
| 論文頁數： | 61 |
| 中文關鍵詞： | 年輕世代 、數位 |
| 外文關鍵詞： | Young generation, Digital |
| DOI URL： | http://doi.org/10.6814/THE.NCCU.IMBA.011.2018.F08 |
| 相關次數： | 點閱：528 下載：21 |
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This thesis is based on a business plan for the setup of a digital academy in El Salvador open to further expansion in Latin America.
The education environment in Latin America is subject to proper curriculum updates performed by the government and private schools, which has so far proven to lag with the fast pace of the industry. These institutes educate young people with basic concepts based on a traditional perspective which are proven to be effective but not enough to equip students with trending skills the industry is requiring, therefore leaving a huge group of unemployed young talents that require to further invest time and money to equip themselves with such skills. This academy intends to decrease the potential percentage of unemployable young talents in the future by anticipating required digital, technological, and soft skills to equip young talents with. It is intended for this academy to be a pioneer in El Salvador and offer children, teenagers and young adults a proper exposure to technological, digital and business courses along with hands-on project opportunities with our partners.
To properly design this business plan, the authors relied on deep industry and market studies which set the base for a detailed execution plan. Based on these studies and plan, a financial analysis was applied proving and demonstrating the feasibility and profitability of this business plan.
1. COMPANY SUMMARY 1
1.1. MISSION 1
1.2. VISION AND MOTIVATION 1
1.2.1. Vision 1
1.2.2. Motivation 1
1.3. LEGAL STRUCTURE 2
1.4. VALUE PROPOSITION 2
1.4.1. Service Roadmap 2
2. MARKET ANALYSIS 5
2.1. METHODOLOGY 5
2.2. INDUSTRY OVERVIEW 5
2.2.1. Global Education Industry 5
2.2.2. Latin American Industry 7
2.2.3. El Salvador Industry 9
2.3. SCREENING 12
2.3.1. Age Group 12
2.3.2. Household Affordability 14
2.4. CONSUMER ANALYSIS 15
2.4.1. Survey Design 15
2.4.2. Survey Results 16
2.4.3. Consumer Behavior 23
3. MARKETING AND IMPLEMENTATION STRATEGY 25
3.1. SERVICE MARKETING 7 PS 25
3.1.1. Product 25
3.1.2. Place 29
3.1.3. Promotion 31
3.1.4. Pricing 34
3.1.5. People 35
3.1.6. Process 38
3.1.7. Physical Evidence 39
3.2. SWOT ANALYSIS 40
3.2.1. Strengths 40
3.2.2. Weaknesses 40
3.2.3. Opportunities 41
3.2.4. Threats 41
3.3. KEY PARTNERS 42
4. LONG TERM PLAN 44
5. FINANCIAL PLAN 45
5.1. INITIAL INVESTMENT 45
5.2. REVENUE FORECAST 46
5.3. PROJECTED PROFIT AND LOSS 47
5.4. SENSITIVITY ANALYSIS 51
5.5. CASH FLOW PROJECTION 53
5.6. BREAK-EVEN AND PROFITABILITY ANALYSIS 54
REFERENCES 56
APPENDIX 58
1. Shi, Jing. “Market size of school education doubles in five years”. Chinadaily, 09 Jan. 2018, www. chinadaily.com.cn/a/201801/09/WS5a54211ca31008cf16da5ec9.html
2. Strauss, Valerie. “Global education market reaches $4.4 trillion – and is growing”. WashingtonPost, 09 Jan. 2013, www.washingtonpost.com/news/answer-sheet/wp/2013/02/09/global-education-market-reaches-4-4-trillion-and-is-growing/?noredirect=on&utm_term=.9afd9ecbffd6
3. US Department of Education. Science, Technology, Engineering and Math: Education for Global Leadership. www2.ed.gov
4. Rodríguez, Federico. “La Hora del Código: Aprender lenguaje de programación a través de un videojuego”. Microsoft News Center Latinoamerica, 05 Oct. 2016, news.microsoft.com/es-xl/features/la-hora-del-codigo-aprender-lenguaje-de-programacion-a-traves-de-un-videojuego/
5. Vazquez, Walter Dario. “La educación del futuro, hoy: como los niños aprenden programación”. Infobae, 17 Mar. 2017, www.infobae.com/tendencias/2017/03/17/la-educacion-del-futuro-hoy-como-los-ninos-aprenden-programacion/
6. Worldometers. LatinAmerican and the Caribbean Population. www.worldometers.info/world-population/latin-america-and-the-caribbean-population/
7. AmbientInsight. “The 2013-2018 Latin America self-paced e-learning Market”. www.ambientinsight.com/Resources/Documents/AmbientInsight-2011-2016-LatinAmerica-SelfPaced-eLearning-Market-Abstract.pdf
8. Telléz, Omar. “Why EdTech is taking off in Latin America”. Techcrunch, 12 Jul. 2015, techcrunch.com/2015/07/11/why-ed-tech-is-taking-off-in-latin-america/
9. Unesco. “Revisión Nacional de Educación para Todos”. July, 2014. http://unesdoc.unesco.org/images/0023/002300/230031S.pdf
10. American School of El Salvador. “Curriculum”.www.amschool.edu.sv/apps/pages/index.jsp?uREC_ID=621271&type=d&pREC_ID=1095283
British School El Salvador. “About Us”. www.abc.edu.sv
German School El Salvador.“Que ofrece la Escuela Alemana”. www.ds.edu.sv/queofecelaescuela.php
Acton Academy. “Acton Academy and Monterssori El Salvador”. www.actonacademyelsalvador.com
Businesskids. “Qué es business kids?”. businesskids.com.mx/EducacionInfantil/Sedes_Internaciones/Mexico
International School of San Salvador. “About”. http://ciss.edu.sv/about/
11. El Salvador Economics Bureau. “Censos y Estadisticas” .April,2008. www.censos.gob.sv/cpv/descargas/CPV_Resultados.pdf
12. WorldBank. “GNI per capita”. data.worldbank.org/country/el-salvador
13. Dirección General de Estadisticas y Censos. “Indice de precio al consumidor”. www.digestyc.gob.sv/index.php/servicios/en-linea/canasta-basica-alimentaria.html
14. PNUD. “Medición Multidimensional de la Pobreza El Salvador” . www.secretariatecnica.gob.sv/wp-content/uploads/2015/10/Medición-Multidimensional-de-la-Pobreza-El-Salvador.pdf
