由於網際網路的即時性和便捷性，上網尋找資訊已成為人們學習知識的重要管道之一。但是在網路世界中，參與者通常彼此不認識，網路的匿名性帶來的不負責任與欺騙也時有所聞，所以可能需要更多的信任來完成溝通。因此，訊息的呈現方式如何影響訊息接收者對訊息信任感與接受度，而什麼樣的訊息呈現方式的說服力影響較大，是本研究欲探討的課題。
本研究結合資訊傳播與心理學範疇，以熱門的知識分享平台Yahoo知識家為例，以因子操作方式，找出網路使用者在搜尋產品知識或意見時，訊息的意圖與架構對訊息接受度、訊息信任與說服力的影響，實驗結果證明負向訊息架構與訊息意圖會產生較佳的接受度、訊息信任與說服力。

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