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中文部份：

一、林清山著，多變項分析統計法，初版，（台北：東華書局民國六十九年四月）。

二、黃俊英著，行銷研究—管理與技術，增訂版，（台北：華泰書局，民國七十年二月）。

三、黃俊英，陳定國主編，企業研究—應用技術大全，（台北：大世紀出版事業有限公司，民國六十八年五月）。

英文部份：

1. Bender, Wesley C., “ Consumer Purchase Costs-Do Retailers Recognize Them ? “ Journal of Retailing, (Spring 1964), pp.1-8.

2. Bennett, D. Peter and Robert M. Mandell “Prepurchase Information Seeking for New Cars Purchasers-The Learning Hypothesis, “ Journal of Marketing Research V1.6, (November 1969), pp.430-433.

3. Berning, Carol A. K. and Jacob Jacoby, “Patterns of Information Acquisition in New Product Purchases, ” Journal of Consumer Research, Vol.1, (December 1974), pp.18-24

4. Bettman, James R., “ Information Processing Models of Consumers Behavior,” Journal of Marketing Research, Vol.7, (April 1970), pp.370-76.

5. Bettman, James R., “ Data Collection and Analysis Approach for Studying Consumer Information Processing,” in William D. Perreault, Jr. ed. Advances in Consumer Research, Vol.4, (1976).

6. Boyd, H., Jr. & R. Westfall, Marketing Research, 3rd ed. (Homewood Ill. : Richard Irwin, 1972).

7. Chestnut Rohest W. and Jacob Jacoby, “ Consumer Information Processing : Emerging Theory and Findings,” in A. G. Woodside, P. D. Bennett, and J. N. Sheth ed. Foundation of Consumer and Industrial Buying Behavior, ( New York : Anenican Elsiver 1970 ).

8. Claxton, John D., Joseph N. Fry, & Bernard Portis, “A Taxonomy of Prepurchase Information Gathering Patterns, ” Journal of Consumer Research, Vol.45,(December 1974), pp.35-42.

9. Copeland, Meluin T., “Relation of Consumers Buying Habits to Marketing Methods,” Harvard Business Review, Vol.1, (April 1923), pp.288-89.

10. Dommermuth, William P., “ The Shopping Matrix and Marketing Strategy, “ Journal of Marketing Research, Vol.2, (May 1965), pp.128-32.

11. Engel, James F., Roger D. Blackwell, & David T. Kollat, Consumer Behavior, 3rd ed., (台北：華泰書局，1978)

12. Forley, John V., “ Brand Loyalty and The Economics of Information, ” Journal of Business, Vol.37, (Oct. 1964), pp.370-81.

13. Festinger, Leon, Conflict, Decision, and Dissonance (Palo Alto, Calif. : Standford University Press, 1964)

14. Frank, E. Ronald & Charles E. Strain, “ A Segmantation Research Design Using Consumer Panel Data,” Journal of Marketing Research, Vol.9, (November 1972), pp.385-90.

15. Fry, Joseph N. and Frederich H. Siller, “A Comparison of Housewife Decision Making in Two Social Classes, ” Journal of Marketing Research, Vol.7, (August 1970),pp.333-37.

16. Green, Paul E., Micheal Halbert & J. Sayer Minas, “An Experiment in Information Buying, ” Journal of Advertising Research, Vol.4, (Semptember 1964), pp. 17-23.

17. Hempel, Donald J., “ Search Behavior and Information Utilization in The Home Buying Process, ” in McDonald ed., Marketing Involvement, pp.24-49.

18. Howard, John A. & Jagdish N. Sheth, The Theory of Buyer Behavior (New York : Harper & Row, 1969 ).

19. Jacohy, Jacob, Robert W. Chestnut, Karl C. Weigh, and William Fisher, “ Prepurchase Information Acquisition : Description of a Process Methodology, Ressarch Paradigm , and Pilot Investigation,” in B. B. Anderson, ed., Advances in Consumer Research, Vol.3, (1976), pp.306-14.

20. Kakker, Pradeep, “ Effect of Information Presentation Format on Consumer Information Acquisition Strategies,” Journal of Consumer Research, Vol.3, ( March 1977 ), pp.233-40.

21. Katona, George, Psychological Analysis of Economic Behavior ( New York : McGraw-Hill, 1951 ).

22. Katona, C. George & Eva Mueller, “ A Study in Purchase Decision, “ in Lincoln H. Clark, ed., Consumer Behavior : The Dynamics of Consumer Reaction, Vol.1, (Harper & Brothers, 1955).

23. Katona George, The Mass Consumption Society, (New York : McGraw-Hill. 1964).

24. Kelman, H. C. & J. Cohler, “ Reaction to Pursuasive Communication as a Function of Cognitive Needs and Styles, “ (April 1959).

25. Kolter, Philip, Marketing Management : Analysis Planning and Control, 4th ed., ( New Jersey : Prentice-Hall, Inc., 1980).

26. Legrand, Bruce and Jon G. Udell, “ Consumer Behavior in The Masket Place-An Empirical Study in The Television and Furniture Field with Theoretical Implication,” Journal of Retailing, Vol.40, (Fall 1964), p.32.

27. Lockman, Bradley D., “ Measuring Prepurchase Information Seeking,” Journal of Consumer Research (December 1975) pp.216-22.

28. Mason, Robert G., “ The Use of Information Sources in The Process of Adoption,” Rural Sociology, Vol.29, (March 1964).

29. May, Frederick E. “ Adaptive Behavior in Automobil Brand Choice, “ Journal of Marketing Research, Vol.6, pp. 62-65 (Feb. 1969).

30. Newman, Joseph W. “ Consumer Extenal Search : Amount and Deteminants, “ Consumer and Organizational Buying Behavior, (New York : Elsevier-North Holland, 1977).

31. Newman, Joseph W. & Richard Staelin, “ Information Sources of Durable Goods,” Journal of Advertising Research, Vol.13, (April 1973), pp.19-29.

32. Newman, Joseph W. & Rickard Staelin, “ Prepurchase Information Seeking for New Cars and Major Household Appliances, ” Journal of Marketing Research, Vol.9, ( August 1972 ), pp.249-57.

33. Newman, Joseph W. & Richard Staelin, “Multivariate Analysis of Differences in Buying Decision Time,” Journal of Marketing Research, Vol.8, (May 1971), pp.192-98.

34. Nicosia, Francesco, Consumer Decision Process, (Englewood Cliffs. NJ. Prentice Hall, 1966).

35. Sonquist, J. & J. Morgan, The Detection of Interaction Effects, Monograph No.35, (Ann Arbor, Mich. : Survey Rseearch Center, University of Michigan, 1964).

36. Sonquist, J., E. Baker & J. Morgan, Searching for Structure (Alias, AID-III ) ( Ann Arbor, Mich. : Surveoy Research Center, University of Michigan. 1971).

37. Udell, Jon G. “ Prepurchase Behavior of Buyers of Small Electrical Appliances,” Journal of Marketing, Vol.30, (Oct. 1966), pp.50-52.

38. Westbrook, Robert A. & Clase Fornell., “ Patterns of Information Sources Usage Among Durable Goods Buyers, ” Journal of Marketing Research, Vol.16, (Angust, 1979 ), pp. 303-12.

39. Yates, F. Sampling Methods for Censuses and Surveys, 2nd ed. (London : Griffin, 1953).